Tony Durham Email & Phone Number

Los Angeles, California, United States

Create, edit, and manage content across multiple social media platforms (LinkedIn, Instagram, Facebook, TikTok) and ensure consistent brand messaging. I work cross-functionally to execute campaigns, track performance metrics, and support marketing initiatives. I also maintain a well-organized content repository and manage website updates.Social Media Strategy and Content Creation:- Develop and execute social media strategies to increase reach, engagement, and follower growth.- Capture and edit video/photo content for platforms like Instagram Stories and TikTok, enhancing JA’s social presence.- Create and proof compelling copy and captions for various audiences, ensuring brand consistency.- Manage a social media calendar and content plans to align with outreach and awareness goals.Website and Marketing Collateral:- Maintain JA SoCal’s WordPress website, ensuring content was up to date and met SEO best practices.- Assist in designing and creating marketing materials, blog posts, newsletters, and press releases.- Collaborate with internal teams to develop marketing materials for fundraising campaigns and events.Performance Tracking and Reporting:- Track and report social media performance, providing actionable insights to optimize content strategies.- Assist in organizing and maintaining a repository of marketing assets including photos, videos, and collateral.

Los Angeles, California, United States

Produced, edited, and co-hosted 200+ podcast episodes, achieving 400K+ plays and 1,200 average plays per episode. Pioneered video podcasting, increasing reach and engagement. Managed guest appearances and leveraged social media marketing, with features in Variety and Buzzfeed.----------Podcast Production and Hosting:- Co-hosted and produced over 200 podcast episodes, achieving 400K+ all-time plays and an average of 1,200 plays per episode.- Coordinated guest appearances, conducted interviews, and managed on-air duties to ensure a high-quality listening experience.Spotify and YouTube Metrics:- Achieved 90k Spotify impressions in the last 30 days.- Managed a companion YouTube channel with 60k total views and 8K hours of viewing time, demonstrating effective audience engagement.Social Media Promotion:- Promoted the podcast across social media platforms, leveraging targeted campaigns and audience interaction to increase visibility and listener engagement.Episode Management:- Managed episode editing, recording, and distribution to ensure timely and consistent content delivery.Video Production for YouTube:- Produced video components for YouTube, enhancing the podcast’s visual appeal and expanding its reach.Analytics Monitoring:- Monitored analytics for each episode, utilizing business intelligence (BI) tools to refine content strategies and improve audience engagement.Media Mentions:- The podcast has been featured in popular publications such as Variety, Buzzfeed, People, Complex, and Huffington Post, enhancing its credibility and reach.Additional Engagement:- Engaged in public speaking, and user-generated content to further connect with the audience.

Developed a content marketing strategy that boosted engagement and conversions. Designed interactive health coaching modules with multimedia elements. Created graphics and videos to enhance brand visibility. Collaborated with social media teams and managed PPC campaigns. ----------Content Marketing Strategy:- Developed and executed a comprehensive content marketing strategy, increasing engagement and conversions.Learning Module Design:- Designed health coaching modules using LMS, incorporating multimedia elements (videos, infographics).- Developed curriculum fostering adult learning and engagement.Social Media Collaboration:- Collaborated with the social media team to ensure consistent messaging and integration of educational content with brand objectives.CRM and Team Communication:- Utilized Salesforce for CRM and Slack for team communication to streamline processes.Customer Journey Mapping and Performance Marketing:- Implemented customer journey mapping and performance marketing strategies to optimize the customer experience.Online Advertising Campaigns:- Managed PPC campaigns on Facebook with a $25,000 monthly budget, achieving a high ROAS.Developed and optimized advertisement creatives, improving CTRs and conversions.SEO Optimization and Analytics:- Implemented SEO techniques, improving search engine rankings and organic traffic.- Utilized Facebook Analytics to track performance and campaign effectiveness.- Provided data-driven weekly reports on campaign performance.Graphic and Visual Design:- Created captivating graphics and visuals for marketing collateral using Canva, boosting customer engagement.Video Content Production:- Orchestrated video content production to showcase products and educational materials, enhancing brand visibility.

Greater Los Angeles Area

Increased social media following and engagement through strategic marketing. Produced over 125 marketing videos, boosting brand awareness. Managed email campaigns and website updates, improving user experience and SEO. Streamlined processes using marketing automation and CRM tools. ----------Social Media Management:- Built multiple social media channels, increasing the following by 3000% through targeted campaigns and engagement strategies.- Utilized social media analytics to optimize content and engagement.Email Marketing:- Orchestrated email marketing campaigns, including content development, data analysis, and A/B testing, resulting in improved open and click-through rates.Video Production:- Produced over 125 marketing videos, including interviews, testimonials, and animated ads, enhancing brand awareness and engagement.Newsletter Management:- Led the Newsletter subcommittee, editing, designing, and publishing quarterly newsletters that kept stakeholders informed and engaged.Vendor Relationships:- Managed relationships with third-party vendors, ensuring the timely delivery of marketing materials and services.Website Management:- Oversaw company websites, implementing updates and improvements to enhance user experience and SEO performance.Advertising Campaigns:- Managed Google Ads and Facebook ads, including budget management, content creation, and performance analysis, leading to increased ROI.Marketing Automation and CRM:- Utilized HubSpot for marketing automation and Salesforce for CRM to streamline processes and enhance customer relationship management.Advanced Marketing Strategies:- Implemented customer journey mapping, performance marketing, and omni-channel marketing strategies to optimize marketing efforts.

Tampa, Florida

Job Summary: Developed diverse marketing collateral, ensuring brand consistency and driving results. Sole video editor, creating 50+ videos for communications and publicity. Key member of a successful rebranding initiative, collaborating with vendors and producing educational materials.----------Branded Presentations and Videos:- Created branded presentations and over 45 videos with advanced editing techniques, enhancing internal and external communication.Content Development:- Developed content for various communications materials, ensuring consistency with brand messaging and visual identity.Promotional Campaigns:- Played a key role in promotional product launch projects and branding campaigns, contributing to increased product awareness and market penetration.Event Support:- Provided internal and external event support, coordinating marketing materials and logistics to ensure successful event execution.Stakeholder Collaboration:- Established and maintained relationships with regional leads and external partners, facilitating effective communication and collaboration.Project Management:- Managed multiple projects simultaneously, ensuring timely delivery and high-quality outputs aligned with marketing objectives.- Utilized Microsoft Office Suite for project management to streamline tasks and enhance efficiency.Advanced Marketing Strategies:- Engaged in customer journey mapping, omni-channel marketing, and mobile marketing to optimize marketing efforts.Analytics and BI Tools:- Applied business intelligence (BI) tools for analytics to inform strategy and measure campaign effectiveness.

Kissimmee, Fl

Marketed live productions, concerts, classes, and exhibits, increasing attendance through various media channels. Designed marketing materials using Adobe Suite, enhancing event visibility. Managed social media channels, boosting online engagement. Implemented promotional campaigns and managed loyalty programs. ----------Live Productions Marketing:- Marketed live productions, concerts, classes, and art exhibits through various media channels, increasing audience attendance and participation.Content Creation:- Designed marketing materials such as flyers, postcards, posters, and web ads using Adobe Suite, enhancing the visibility and appeal of events and programs.Social Media Management:- Managed social media channels to promote events and engage with the community, resulting in increased online engagement and event attendance.Collaboration with Teams:- Worked closely with production and art teams to ensure cohesive and effective marketing strategies, contributing to successful events and programs.Event Promotion:- Implemented creative promotional campaigns that raised awareness and drove ticket sales for various performances and exhibits.Brand Loyalty Programs:- Managed brand loyalty programs to foster customer retention and engagement.Public Engagement:- Engaged in public speaking to promote events and build community relationships.Industry Networking:- Met monthly with marketers from Performing Arts centers across Central Florida to strategize, learn, and foster new relationships and collaborations.Advanced Marketing Strategies:- Conducted customer journey mapping and applied business intelligence (BI) tools for analytics to inform strategy and measure effectiveness.Project Management:- Utilized Microsoft Office Suite for various tasks, developed KPIs, and managed stakeholder relationships to ensure successful project outcomes.

Lakeland, Florida Area

Developed and executed social media strategies, boosting online engagement and brand visibility. Created and managed engaging content across platforms. Led graphic design projects to enhance online presence. Managed customer engagement, improving satisfaction and loyalty.----------Social Media Strategy Development:- Developed comprehensive social media strategies, significantly increasing online engagement and brand visibility.Content Creation and Management:- Created and managed posts across various social media platforms, ensuring consistent and engaging content that resonated with the audience.- Developed creative social content for all platforms including copy, images, and campaign assets.Graphic Design Projects:- Led successful graphic design projects, including creating visually appealing content for social media and promotional materials, enhancing the company’s online presence.Customer Engagement:- Managed online customer engagement, responding to inquiries and feedback promptly, improving customer satisfaction and loyalty.- Created and developed brand loyalty by exemplifying premier customer service on social channels.Analytics and Reporting:- Monitored social media performance metrics and provided regular reports to management, using data to optimize content and strategy for better results.- Utilized Microsoft Office Suite for reporting and data analysis.- Implemented performance marketing and KPI development.Stakeholder Relationships:- Managed stakeholder relationships to ensure alignment with overall marketing goals and objectives.Brand Image and Loyalty:- Built and maintained the image of the Publix brand through all social media outlets.- Researched the latest social trends, including tracking idol and competitor brands.Project Management:- Managed social projects from inception to completion, including the company’s blog launch, social scheduling, Twitter chats, and various other social efforts.

Orlando, Florida Area

Conducted workshops and tutorials, enhancing customer knowledge and satisfaction. Designed internal communications and promotional materials, contributing to store branding. Engaged customers, driving One-to-One membership sales and providing exceptional technical support. Utilized Apple's CRM software to manage customer interactions and loyalty programs.----------Workshops and Tutorials:- Conducted workshops and tutorials, enhancing customer knowledge and satisfaction.- Guided users in using Apple products, adjusting teaching styles to match skill levels.Customer Engagement:- Engaged customers effectively and drove One-to-One membership sales.- Provided exceptional service to Genius Bar and One-to-One customers, empowering them to maximize device usage.Technical Support:- Assisted with device setups and repairs, providing technical support and resolving issues efficiently.- Delivered data migration services to ensure customers were operational with their purchases.CRM Strategies:- Utilized Apple's CRM software to manage customer interactions, ensuring a personalized experience.- Developed and managed customer loyalty programs, resulting in increased repeat business.- Collected and analyzed customer feedback to identify areas for improvement.Public Speaking:- Educated customers about Apple products and services through public speaking engagements.Stakeholder Relationships:- Managed stakeholder relationships to align with store objectives and improve customer experience.Internal Communications:-Designed internal communications and promotional materials, contributing to store branding.Video Production:- Directed and edited a musical video for a store remodel, showcasing video editing skills and creative direction.

Orlando, Florida Area

Founded and grew successful videography business in high school, supporting myself through college. Managed client relationships, leading to repeat business and referrals. Implemented digital marketing strategies. Created unique video projects and handled all filming and post-production. ----------Filming and Post-Production:- Handled filming and post-production using HD video cameras and Final Cut Pro, ensuring high-quality final products that met client expectations.Unique and Engaging Video Projects:- Created unique and engaging video projects, including themed wedding videos and creative event recaps, earning positive client feedback and enhancing brand reputation.Business Growth:- Successfully grew the business by adopting innovative cinematic approaches to event videography, such as drone videography and advanced editing techniques, resulting in a competitive edge in the market.CRM Strategies and Stakeholder Relationships:- Utilized CRM strategies to manage client interactions and maintained stakeholder relationships to ensure consistent business growth and client satisfaction.Client Relationship Management:- Managed all aspects of client relationships, from acquisition through referrals and social media to contract negotiation and project delivery, resulting in a steady stream of repeat business and client referrals.Digital Marketing:- Implemented comprehensive digital marketing strategies through email, web, and social media platforms to promote services, leading to increased online presence and client engagement.Company Website Development:- Developed and maintained the company website, leveraging it for marketing and client acquisition, which contributed to business growth.

B.A. Communications (With A Minor In Film/Cinema Studies), Public Relations, Advertising, And Applied Communication, Gpa 3.5, Deans List, Cum Laude

Communications

General Studies, Primary Education, 3.8

General Education