Tc Headley Email & Phone Number

Washington D.C. Metro Area

• Identified as Digital Content Subject Matter Expert (SME) based upon breadth of knowledge and extensive industry research; develop reports and presentations based upon research.
• Plan, schedule, and creates engaging weekly content for creative and lifestyle client social media platforms reaching audiences of ~2M.
• Collaborate across functions to develop and deploy various digital content marketing strategic plans and initiatives.
• Create copy for various client uses including web content and social media.
• Write blog posts for publication on Coy+ website and various platforms.

Miami/Fort Lauderdale Area

• Developed, designed, and managed Looking Glass Noire via WordPress, a lifestyle and culture website aimed at allowing millennial Black women a space to discuss relevant topics, located at www.LookingGlassNoire.com
• Created and published original content on various topics twice weekly; managed guest bloggers.
• Curated and managed all branded materials, brand graphics, and the LGN Style guide for guest bloggers.
• Managed the website’s SEO tactics and growth via Yoast SEO, a Wordpress SEO plug-in, resulting in increasing web traffic by ~40% over the course of two years.
• Developed, managed, and scheduled the website’s social media tactics via Hootestuite resulting in 9.2K impressions and 692 profile visits on Twitter, 100+ page views, and a nearly 4K reach in its first week.
• Measured and analyzed traffic to the LGN website and social profile performance via Google Analytics, Facebook Insights, and Twitter Analytics.

• Developed and executed BGAPSA’s social media strategy including the creation and management of the organization’s Facebook, Twitter, and Instagram and enabling cross posting between platforms.
• Increased Facebook outreach by 288% unique page visitors and an average of 230 post likes per month, a 182% increase over the initial benchmark and doubled the organization’s Twitter following over the same time period.
• Curated content for the social media pages and monthly newsletter including event promotion, organizational updates, community advocacy and outreach, and multi-organizational information regarding events organized on.
• Used Google Analytics, Twitter Analytics, and Facebook Insights to monitor page and post outreach, measure visitor growth and demographics on a monthly basis, and discover what types of posts (text, audio, or video.
• Live-tweeted organizational events to encourage member interaction and created unique event specific hashtags to facilitate conversation among event attendees and collect questions for speakers from virtual streaming.

Greater Philadelphia Area

• Facilitated one-on-one academic tutoring sessions for Philadelphia Futures, a nonprofit organization that provides Philadelphia’s low-income, first-generation-to-college students with the tools, resources, and.

Washington D.C. Metro Area

• Wrote black history moments to be aired daily on various stations regarding important people and events in African-American history.
• Hosted and produced audio for “The Spot” a three hour long R&B music show that aired late weeknights on WHUR-World.
• Transcribed artist interviews and researched information for broadcast on WHUR’s shows.
• Served as an on-air voice talent as needed for public service announcements and station produced commercials.

Miami Gardens, FL

• Assisted Congresswoman Frederica S. Wilson’s Communications Director by monitoring the Congresswoman’s Facebook and Twitter to remain abreast of relevant legislative topics and occurrences, resulting in the ability to.
• Wrote over 80 press releases and letters to constituents and professional organizations on behalf of the Congresswoman (e.g., congressional proclamations, welcome/thank you notes, condolence letters, media responses).
• Attended and assisted with congressional updates and community events in which constituents and community leaders met with the Congresswoman to discuss local and national issues.
• Conducted extensive legislative research for various staff members regarding community issues relevant to District 24, mayoral elections, and the impact of non-profit and community organizations on the district.

Washington D.C. Metro Area

• Created layout for Sports section of the paper; assigned stories to staff and contributing writers; produced interesting series and features in the Sports section consumed by an audience of ~5K.

Washington D.C. Metro Area

• Conducted interviews and drafted articles to be featured in the newspaper.

Master’S Degree, Communication And Media Studies

Activities and Societies: The Fontaine Society, University Council, Intercultural Leadership program, BGAPSA, GAPSA, Dimenet Research.

Bachelor Of Arts (B.A.), Broadcast Journalism, Senior

Activities and Societies: Lambda Pi Eta Communications Honor Society Eta Upsilon Chapter, Annenberg Honors Program, Howard University.