Tc Headley Email & Phone Number

Washington D.C. Metro Area

• Identified as Digital Content Subject Matter Expert (SME) based upon breadth of knowledge and extensive industry research; develop reports and presentations based upon research.• Plan, schedule, and creates engaging weekly content for creative and lifestyle client social media platforms reaching audiences of ~2M.• Collaborate across functions to develop and deploy various digital content marketing strategic plans and initiatives.• Create copy for various client uses including web content and social media.• Write blog posts for publication on Coy+ website and various platforms.

Miami/Fort Lauderdale Area

• Developed, designed, and managed Looking Glass Noire via WordPress, a lifestyle and culture website aimed at allowing millennial Black women a space to discuss relevant topics, located at www.LookingGlassNoire.com • Created and published original content on various topics twice weekly; managed guest bloggers.• Curated and managed all branded materials, brand graphics, and the LGN Style guide for guest bloggers.• Managed the website’s SEO tactics and growth via Yoast SEO, a Wordpress SEO plug-in, resulting in increasing web traffic by ~40% over the course of two years.• Developed, managed, and scheduled the website’s social media tactics via Hootestuite resulting in 9.2K impressions and 692 profile visits on Twitter, 100+ page views, and a nearly 4K reach in its first week.• Measured and analyzed traffic to the LGN website and social profile performance via Google Analytics, Facebook Insights, and Twitter Analytics.• Accomplished the acquisition of ~100 followers on Twitter, 100 likes on FB, and over 50 followers on Instagram, leading to 350 viewing sessions and over 950 pageviews among 248 unique users on the Looking Glass Noire website.

• Developed and executed BGAPSA’s social media strategy including the creation and management of the organization’s Facebook, Twitter, and Instagram and enabling cross posting between platforms.• Increased Facebook outreach by 288% unique page visitors and an average of 230 post likes per month, a 182% increase over the initial benchmark and doubled the organization’s Twitter following over the same time period.• Curated content for the social media pages and monthly newsletter including event promotion, organizational updates, community advocacy and outreach, and multi-organizational information regarding events organized on campus during the 2015-2016 academic year.• Used Google Analytics, Twitter Analytics, and Facebook Insights to monitor page and post outreach, measure visitor growth and demographics on a monthly basis, and discover what types of posts (text, audio, or video based) garnered the most viewer interaction, measure conversion rate as defined by page likes, listserv subscribers, and new followers; tracked which channels drove the most traffic to the BGAPSA website, and informed changes needed to BGAPSA’s social media strategy.• Live-tweeted organizational events to encourage member interaction and created unique event specific hashtags to facilitate conversation among event attendees and collect questions for speakers from virtual streaming attendees.

Greater Philadelphia Area

• Facilitated one-on-one academic tutoring sessions for Philadelphia Futures, a nonprofit organization that provides Philadelphia’s low-income, first-generation-to-college students with the tools, resources, and opportunities necessary for admission to and success in college; collaborated with students in various subjects and educational pursuits (e.g., Algebra, Chemistry, French, SAT Prep, Resume Building).

Washington D.C. Metro Area

• Wrote black history moments to be aired daily on various stations regarding important people and events in African-American history.• Hosted and produced audio for “The Spot” a three hour long R&B music show that aired late weeknights on WHUR-World.• Transcribed artist interviews and researched information for broadcast on WHUR’s shows.• Served as an on-air voice talent as needed for public service announcements and station produced commercials.

Miami Gardens, Fl

• Assisted Congresswoman Frederica S. Wilson’s Communications Director by monitoring the Congresswoman’s Facebook and Twitter to remain abreast of relevant legislative topics and occurrences, resulting in the ability to inform the Congresswoman of topics of local and national importance prior to speaking events, press interviews, and during legislative sessions.• Wrote over 80 press releases and letters to constituents and professional organizations on behalf of the Congresswoman (e.g., congressional proclamations, welcome/thank you notes, condolence letters, media responses) which facilitated community relations and encouraged involvement from the ~725,000 constituents in U.S. Representative Wilson’s congressional district.• Attended and assisted with congressional updates and community events in which constituents and community leaders met with the Congresswoman to discuss local and national issues.• Conducted extensive legislative research for various staff members regarding community issues relevant to District 24, mayoral elections, and the impact of non-profit and community organizations on the district.

Washington D.C. Metro Area

• Created layout for Sports section of the paper; assigned stories to staff and contributing writers; produced interesting series and features in the Sports section consumed by an audience of ~5K.

Washington D.C. Metro Area

• Conducted interviews and drafted articles to be featured in the newspaper.

Master’S Degree, Communication And Media Studies

Activities and Societies: The Fontaine Society, University Council, Intercultural Leadership program, BGAPSA, GAPSA, Dimenet Research.

Bachelor Of Arts (B.A.), Broadcast Journalism, Senior

Activities and Societies: Lambda Pi Eta Communications Honor Society Eta Upsilon Chapter, Annenberg Honors Program, Howard University.