In charge of in-theater marketing campaign planning & execution.1. Client Relationship Management: Manage all theaters’ relationship across the country. (8 key accounts)2. CRM Planning: Utilizing CRM tools (email, APP, LINE) through theaters database to promote special screenings and promos.3. SWOT Analysis: Develop campaign strategy by improving and maximizing opportunities, while simultaneously determining negative factors thatmight affect ROI.4. POS & GWP: Manage cost & timeline for POSMS and gift with purchased merchandise.5. SMART Strategy: Set SMART objectives for each campaign based on previous gross, competitors’ analysis & budget.6. Event Planning: Coordinate in-theater events with more than 500+ attendees. (Premier, Press conference…etc.)7. Cross-departmental Alignment: Cooperate with sales & marketing on in-theater campaigns executions. Handling overall budget.8. Competition Monitoring & Analysis: Research other studios (Disney, Warner Brother, Universal, Paramount…etc.) marketing campaigns which includes media spend, creatives and publicity stunt.9. Data Analysis: Box office collection and update. Using Power BI to analyze data and develop marketing strategy accordingly.10. Corporate Communication: Weekly discussions with Home Office & other staff from 40+ countries on campaign strategy & KPI.11. Program Management: Coordinate teams to manage resources, timelines, and budgets effectively.

1. Sales Terms Negotiation: Negotiation terms and marketing resources allocation with exhibitors. 2. Film Release Planning: Formulate distribution strategies, booking and relating tasks through systems. 3. Competition Monitoring & Analysis: Industry release schedule and key sales system maintenance. 4. Post-release Sales (Box Office) Analysis: Box office collection and update and cooperation with 3rd party on industry box office records. 5. MagicINFO Cloud (SaaS) User: Manage marketing contents on the platform and deploy them to cinemas’ TV remotely. 6. Pre-release Logistics Support: Ad hoc sales related tasks. (Screenings, theater checking, ticket price, annual analysis)7. Piracy Management: Assist in piracy infringement, liaise with content protection team to ensure all efforts are made to protect our film's intellectual property.

1. Integrated Marketing Communications: Identified value propositions and executions for MB's marketing campaigns.2. Event MKT: Planning, arranging, and executing event to promote MB brand & product.3. Google Analytic User: Utilizing GA to generate digital reports.4. Cross-departmental Alignment: Coordinate campaign directions with clients, creatives & strategists.

1. Offer consultant services to customers to ensure the application is processed smoothly without unexpected delay or rejection.2. Develop new customers via targeted on-line advertising (WECHAT、FB), which increases MOM by 35%.3. Acquiring 55 permits within 3 months from state government by fluent communications skills.

Assist marketing team to coordinate events and ensured all the communications and procurement business going smoothly. Visit major theaters like Amabasstor, Vieshow and Showtime to do marketing research. The goal is to observe reactions of audiences and report them back to marketing team.