Tyler Cherrington Email & Phone Number

South Jordan, Ut, Us

Salt Lake City, Utah, United States

- Managed procedures, shipping, and orders for marketing collateral shipments from vendors to clients such as Parents Empowered, Utah Department of Alcoholic Beverage Services, and Know Your Script- Tracked costs for orders by creating spreadsheets for a quarterly $40,000 and annual $100,000 print campaign - Created a 56-page catalog to be used by clients to purchase marketing collateral using Adobe InDesign

- Performed extensive secondary research using platforms like Google Trends, GWI, Morning Consult, and IBISWorld, generating actionable insights for multiple client campaigns- Developed comprehensive persona and user journey decks for healthcare clients, guiding media planning and audience targeting decisions, and ensuring client satisfaction- Created detailed industry reports, competitive analyses, and strategic recommendations, supporting clients such as LVCVA, Boeing, Southeast Alaska Regional Health Consortium (SEARHC), the Utah Transit Authority (UTA), and the Utah Health Department- Engaged in active research and strategic development for RFPs and pitches, contributing to successful new client acquisitions- Conducted in-depth competitive audits for DMO clients, providing strategic insights that informed future campaign decisions and kept clients satisfied- Identified and analyzed key social media influencers and conversation leaders to inform client strategies and enhance campaign effectiveness- Collaborated closely with the Strategy, Research, Social, and Analytics teams, leveraging cross-functional expertise to deliver comprehensive strategic insights- Actively participated in trend-mapping sessions and strategic discussions on various industries, including tech, travel, tourism, healthcare, government affairs, and cause-related sectors

Provo, Utah, United States

- Wrote strategy on several speculative advertising campaigns, utilizing platforms such as MRI Simmons, WARC, Mintel, Pew Research Center, and Statista for research and insight generation. Wrote creative briefs for brands such as CrossFit, Morton Salt, Crocs, and Victrola - Participated in the 2023 AAF NSAC Competition (Indeed) as well as the 2023 Effies Competition (Ally)- Worked as a social strategist and account manager for a Cafe Rio social campaign- Conducted comprehensive market research for BYUtv and the Church of Jesus Christ of Latter-day Saints, utilizing in-depth interviews, focus groups, surveys, and data analysis to offer detailed recommendations

Provo, Utah, United States

- Facilitated the smooth operation of the course within the clubhouse environment- Assisted in the manual setup and coordination of professional and amateur golf tournaments, as well as private business and city events.- Delivered exceptional customer service to all patrons, ensuring a high-quality experience for guests