Tom Chesson Email & Phone Number

Denver

Houston, Texas Area

Englewood Co

I am responsible for the creation and execution of the strategic direction of the Community Marketing program for Sports Authority and aligning this with the company objectives. The primary goal of this department is to build meaningful relationships between the stores and youth sports organizations in the communities they serve. • Manage a remote workforce of 28 community marketing and 9 team sales representatives.• Establish quantifiable KPIs to measure performance on an on going basis.• Leverage an Oracle CRM database to maintain over 4,000 existing partnerships.• Maximize partnerships with National Governing Bodies (USA Football, US Youth Soccer, etc).• Manage a robust in-store and off-site event strategy with proven results.• Partner with key brands to elevate product engagement, activation and sales.• Work with cross functional teams to support campaigns across all marketing channels.• Notable vendor partnerships: UA "I Will What I Want", NFL "Fan Style Tour", Nike "Cleats for Kids"; Rawlings "Field Day with Ozzie Smith"; UA "Field Day with Cal Ripken"; Easton "Bat Demo Days"; Tom Tom "Spartan Workout Tour"; Alpine Design "Ragnar Tent Towns"

Chicago

I managed 10 store managers, 50 department managers and supporting staff of 300 associates in downtown Chicago. Generated sales in excess of $75 million annually. • Contribution; consistant P&L growth throughout 8 years in position• Improved profitability; payroll, shrink control and inventory management • Customer Service focus; sales culture focus on customer experience and results.• Assortment Planning; identified unique growth categories to maximize revenue.• Community Involvement; partnered with vendors and merchants to build brand awareness.

Chicago

Managed both suburban and urban stores throughout Chicago ranging in sales volume from $5M to $13M. Achieved success by building strong teams focused on driving profitable sales with an emphasis on customer service and operational efficienies.• Managed the iconic 8 story LaSalle street store located in the heart of downtown Chicago.• Managed the Clark Street store located in the shadows of Wrigley Field.• Proven results through effective team building, customer satisfaction and visual merchandising.