Tracy Chisholm

Tracy Chisholm Email and Phone Number

Strategist | Communication Executive | Change Agent @ Long Point Group
Tracy Chisholm's Location
Toronto, Ontario, Canada, Canada
Tracy Chisholm's Contact Details

Tracy Chisholm personal email

n/a
About Tracy Chisholm

•Senior executive dedicated to transforming organizations and bridging strategy to action.•A talented strategist who distills complex needs into clear road maps while deepening engagement with employees and stakeholders through impactful communications.•A trusted confidant who works with organizations around the globe to navigate the path forward during times of significant change. •With a unique blend of adaptability and collaborative leadership, seamlessly integrate into teams to reimagine, equip, and inspire breakthrough performance.

Tracy Chisholm's Current Company Details
Long Point Group

Long Point Group

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Strategist | Communication Executive | Change Agent
Tracy Chisholm Work Experience Details
  • Long Point Group
    Ceo And Founder
    Long Point Group May 2011 - Present
    Ontario, Canada
    A strategic business consulting group working with clients to drive results through communications and transformation.Expertise includes:• Strategy• Communications• Transformation and change managementRecent local, national and international engagements include: • Several interim executive positions leading communications at renowned Canadian academic health science centers and hospitals during leadership transitions.• Developed, implemented and monitored… Show more A strategic business consulting group working with clients to drive results through communications and transformation.Expertise includes:• Strategy• Communications• Transformation and change managementRecent local, national and international engagements include: • Several interim executive positions leading communications at renowned Canadian academic health science centers and hospitals during leadership transitions.• Developed, implemented and monitored change management and communication road maps to support enterprise-wide digital transformations. • Crafted comprehensive change management and communication roadmaps to support the implementation and adoption of digital transformations across complex, matrix organizations.• Developed the customer experience and communications strategy for North America's largest airport system.• Led communication and change management efforts for high-profile mergers and acquisitions in both public and private sectors, ensuring smooth transitions and maintaining stakeholder confidence.• Led successful brand redevelopments and launches in the public and private sectors.• Developed and implemented employee and stakeholder engagement initiatives.• Produced compelling annual reports and community reports showcasing organizational achievements and demonstrating progress against strategic priorities.• Led communications for sector accreditation/certification preparedness to engage and inform internal stakeholders and support excellence.• Developed website strategies and revamped navigation and content to improve the user experience, while concurrently implementing new CMS platforms to improve the backend user/contributor experience. Show less
  • Sunnybrook
    Chief, Strategic Communications (Interim Engagement)
    Sunnybrook Apr 2023 - Jan 2024
    Toronto, Ontario, Canada
    •Provided strategic communication leadership for Canada's largest trauma hospital.•Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Executive hospital lead for the refinement and launch of the brand.•Created the road map to guide the revamp of the website.
  • Women'S College Hospital
    Chief Communications Officer (Interim Engagement)
    Women'S College Hospital Oct 2020 - Apr 2022
    Toronto, Ontario, Canada
    •Led pandemic-related communications including the operations of community vaccination clinics and pandemic recovery planning. •Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Developed the 2022-2024 communications strategy including the digital strategy. •Provided executive communications leadership.•Evolved the visual identity to support a master brand strategy.•Communication… Show more •Led pandemic-related communications including the operations of community vaccination clinics and pandemic recovery planning. •Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Developed the 2022-2024 communications strategy including the digital strategy. •Provided executive communications leadership.•Evolved the visual identity to support a master brand strategy.•Communication lead on the development of the Build Back Better strategy. Show less
  • North York General Hospital
    Chief Corporate Communications And Public Affairs (Interim Engagement)
    North York General Hospital Apr 2020 - Sep 2020
    Toronto, Ontario, Canada
    •Led communications to support the organization’s response to the first wave of the COVID-19 pandemic.•Provided strategic communication leadership while building capacity on the communication team.
  • Lifelabs Medical Laboratory Services
    National Director, Corporate Communications (Interim Engagement)
    Lifelabs Medical Laboratory Services Jun 2016 - Feb 2017
    Toronto, Ontario, Canada
    •Completed a review of the communications department while building capacity of the team and leading national communication needs.•Refined communication channels to improve connections with internal and external stakeholders•Provided strategic communication leadership.
  • Sinai Health System
    Vice President, Corporate Communications (Interim Engagement)
    Sinai Health System Jan 2016 - Jun 2016
    Toronto, Canada Area
    •Led the integration of communications to support the merger of Mount Sinai Hospital, Bridgepoint Active Healthcare and Circle of Care. •Provided strategic communication leadership while building capacity on the communication team and realigning the structure to support a multi-site team.•Led the launch of the new Sinai Health System brand.
  • Hennick Bridgepoint Hospital, Sinai Health
    Chief Communications Officer (Interim Engagement)
    Hennick Bridgepoint Hospital, Sinai Health Dec 2011 - Oct 2012
    Toronto, Ontario, Canada
    •Provided strategic communication leadership while building capacity on the communication team.•Led the communications to support the construction of a new state-of-the-art hospital and redevelopment of the historic Don Jail.
  • Sobeys
    Director, Communications And Corporate Affairs
    Sobeys May 2007 - Jul 2011
    Toronto, Canada Area
    • Led strategic communications across a network of 340 stores, four warehouses and a regional office in a union, non-union and franchise environment. • Primary spokesperson for media and community relations issues including food safety and issues management.•Developed and executed communications strategies to support the launch of FreshCo, Club Sobeys and the transition to the Vaughan Distribution Centre.•Conceived and implemented the Earth Day Community Environment Fund.
  • University Health Network
    Senior Public Affairs Advisor
    University Health Network Dec 2004 - May 2007
    •Fostered relationships with media and secured positive exposure for research advancements across a host of media outlets including The Globe and Mail, New York Times Magazine, 60 Minutes and W5.•Developed communication strategies to support joint strategic initiatives with health care facilities and the provincial government. •Worked in collaboration with a small team to manage over 200 media inquiries a month and act as corporate spokesperson as appropriate.
  • Maritime Life
    Senior Communications Consultant
    Maritime Life Apr 2001 - Oct 2004
    Halifax, Canada Area
    •Successfully implemented an internal brand communication program which engaged 80 per cent of employees and received an IABC Silver Leaf Award of Excellence, 2002.•Led the development of a new community investment strategy to reflect the brand while supporting unmet community needs.•Part of a team that launched a new customer centric website which received a Canadian Marketing Award, Financial Products and Services, 2002

Tracy Chisholm Skills

Strategic Communications Public Relations Strategy Media Relations Change Management Leadership Employee Engagement Internal Communications Corporate Communications Communications Planning Community Development Public Affairs Management Marketing Marketing Communications Strategic Planning Issues Management Board Of Directors Reporting

Tracy Chisholm Education Details

Frequently Asked Questions about Tracy Chisholm

What company does Tracy Chisholm work for?

Tracy Chisholm works for Long Point Group

What is Tracy Chisholm's role at the current company?

Tracy Chisholm's current role is Strategist | Communication Executive | Change Agent.

What is Tracy Chisholm's email address?

Tracy Chisholm's email address is tr****@****eys.com

What schools did Tracy Chisholm attend?

Tracy Chisholm attended Mount Saint Vincent University.

What are some of Tracy Chisholm's interests?

Tracy Chisholm has interest in Downhill Skiing, Biking, Volunteerism, Baking.

What skills is Tracy Chisholm known for?

Tracy Chisholm has skills like Strategic Communications, Public Relations, Strategy, Media Relations, Change Management, Leadership, Employee Engagement, Internal Communications, Corporate Communications, Communications Planning, Community Development, Public Affairs.

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