Tracy Chisholm Email & Phone Number

Ontario, Canada

A strategic business consulting group working with clients to drive results through communications and transformation.Expertise includes:• Strategy• Communications• Transformation and change managementRecent local, national and international engagements include: • Several interim executive positions leading communications at renowned Canadian academic health science centers and hospitals during leadership transitions.• Developed, implemented and monitored… Show more A strategic business consulting group working with clients to drive results through communications and transformation.Expertise includes:• Strategy• Communications• Transformation and change managementRecent local, national and international engagements include: • Several interim executive positions leading communications at renowned Canadian academic health science centers and hospitals during leadership transitions.• Developed, implemented and monitored change management and communication road maps to support enterprise-wide digital transformations. • Crafted comprehensive change management and communication roadmaps to support the implementation and adoption of digital transformations across complex, matrix organizations.• Developed the customer experience and communications strategy for North America's largest airport system.• Led communication and change management efforts for high-profile mergers and acquisitions in both public and private sectors, ensuring smooth transitions and maintaining stakeholder confidence.• Led successful brand redevelopments and launches in the public and private sectors.• Developed and implemented employee and stakeholder engagement initiatives.• Produced compelling annual reports and community reports showcasing organizational achievements and demonstrating progress against strategic priorities.• Led communications for sector accreditation/certification preparedness to engage and inform internal stakeholders and support excellence.• Developed website strategies and revamped navigation and content to improve the user experience, while concurrently implementing new CMS platforms to improve the backend user/contributor experience. Show less

Toronto, Ontario, Canada

•Provided strategic communication leadership for Canada's largest trauma hospital.•Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Executive hospital lead for the refinement and launch of the brand.•Created the road map to guide the revamp of the website.

Toronto, Ontario, Canada

•Led pandemic-related communications including the operations of community vaccination clinics and pandemic recovery planning. •Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Developed the 2022-2024 communications strategy including the digital strategy. •Provided executive communications leadership.•Evolved the visual identity to support a master brand strategy.•Communication… Show more •Led pandemic-related communications including the operations of community vaccination clinics and pandemic recovery planning. •Completed a review of the communications department to ensure an alignment with organizational priorities while building capacity of the team.•Developed the 2022-2024 communications strategy including the digital strategy. •Provided executive communications leadership.•Evolved the visual identity to support a master brand strategy.•Communication lead on the development of the Build Back Better strategy. Show less

Toronto, Ontario, Canada

•Led communications to support the organization’s response to the first wave of the COVID-19 pandemic.•Provided strategic communication leadership while building capacity on the communication team.

Toronto, Ontario, Canada

•Completed a review of the communications department while building capacity of the team and leading national communication needs.•Refined communication channels to improve connections with internal and external stakeholders•Provided strategic communication leadership.

Toronto, Canada Area

•Led the integration of communications to support the merger of Mount Sinai Hospital, Bridgepoint Active Healthcare and Circle of Care. •Provided strategic communication leadership while building capacity on the communication team and realigning the structure to support a multi-site team.•Led the launch of the new Sinai Health System brand.

Toronto, Ontario, Canada

•Provided strategic communication leadership while building capacity on the communication team.•Led the communications to support the construction of a new state-of-the-art hospital and redevelopment of the historic Don Jail.

Toronto, Canada Area

• Led strategic communications across a network of 340 stores, four warehouses and a regional office in a union, non-union and franchise environment. • Primary spokesperson for media and community relations issues including food safety and issues management.•Developed and executed communications strategies to support the launch of FreshCo, Club Sobeys and the transition to the Vaughan Distribution Centre.•Conceived and implemented the Earth Day Community Environment Fund.

•Fostered relationships with media and secured positive exposure for research advancements across a host of media outlets including The Globe and Mail, New York Times Magazine, 60 Minutes and W5.•Developed communication strategies to support joint strategic initiatives with health care facilities and the provincial government. •Worked in collaboration with a small team to manage over 200 media inquiries a month and act as corporate spokesperson as appropriate.

Halifax, Canada Area

•Successfully implemented an internal brand communication program which engaged 80 per cent of employees and received an IABC Silver Leaf Award of Excellence, 2002.•Led the development of a new community investment strategy to reflect the brand while supporting unmet community needs.•Part of a team that launched a new customer centric website which received a Canadian Marketing Award, Financial Products and Services, 2002