Implemented the business social media marketing by creating content strategy and develop brand awareness among social media delivery channels. Create online content to generate inbound traffic and cultivate leads and sales. Increase social media following, reach, engagement, leads and sales.

-Coordinated execution of email broadcast campaigns, public relations, health fair events, media advertisements, field promotions, patient communications, and other marketing plans-Planned, developed and edited internal and external electronic newsletters on a monthly basis using e-mail marketing campaign tool, Constant Contact-Filmed, produced and edited video content and photographed and edited images for major events for both internal and external campaigns-Frequently managed online marketing campaigns successfully and published social media posts and press releases for upcoming events, announcements, new providers, and new services-Monitored and managed social media profiles (Facebook, Twitter, LinkedIn, Yelp, Google Business) and produced monthly analytics-Assisted in overall company communications including coordinating and integrating digital marketing (Health Center Monitor messaging for 23 sites, Visalia Times Delta (USA Today Network Digital Ads), Univision (Digital Ads/Email Campaigns), Everwell (collaborated with IS to implement a CMS to streamline digital messaging process)-Devised strategies to increase utilization of the Patient Portal and effectively executed campaigns (e-mail, social, flyers, digital messaging) for increased awareness and usage for patients-Developed various bi-lingual marketing materials (English and Spanish) such as brochures, posters, flyers, banners, digital messaging, presentations, and press kits-Accurately maintained and updated web content through WordPress-Managed and coordinated with local radio (Momentum, iHeart/Clear Channel, KTIP, La Campesina, Cumulus, Univision) and television (Univision, ABC, Fox, NBC, CBS, Azteca) to produce ongoing ads, commercials, events and campaigns (responsible for extensive media contracts and budget)

-Coordinate various marketing delivery channels both outbound and inbound as well as special events-Project Management including implementation and training of company's MCIF system to track member related data, segmentation, ROI, profitability, develop strategy for member growth and retention-Social Media Management including implementation of company's Twitter account, content management, content curation, developing and running campaigns, lead generation, data analysis and increased company's Facebook 'likes' by nearly 200% in the past year-Develop digital marketing content including tutorials, ads, and inLighten shows-Support in planning, creating, redefining, delivery and tracking inventory of marketing materials and collateral (deliverable)-Assist with email marketing campaigns using Documatix-Assigned to various Strategic Implementation Teams including Youth & Gen-Y Promotional and Employee Performance Assessment

-Accurately reviewed and processed thousands of incoming ATM and mail deposits and payments daily-Developed policies and procedures for new system upgrade in order to remain compliant and efficient-Verified and balanced large amounts of cash and accounts on a daily basis in order to maintain reliability within the company and department-Thoroughly trained new team members in order to maintain consistency and quality relationships with customers

-Created and developed the company’s very first marketing campaign in order to raise over $20,000 in ticket sales and local sponsorship along with support and awareness through community events-Managed and supported colleagues in other media and PR related positions-Successfully planned and prepared for one of Bay Area’s largest and sold out talent show competitions for over a thousand in attendance-Effectively communicated with talent show participants, volunteers, and community in creating a positive and safe show environment

-Displayed core values of a warm welcome, passionate commitment, and knowledgeable solutions in order to maintain long lasting relationships with customers-Maintained daily operational procedures such as making deposits, withdrawals, and balancing-Proactively cross-sold various credit union products and services-Assisted strategic implementation team with research and development of company portal