After applying deep changes from previous Corporate Department, we presented a specific Digital transformation plan for one of the biggest and growing business of the Group: Planeta Formación y Universidades.The plan had a great reception and the Company trusted me in order to create a new Department who speeds up Digital transformation and reduce the technical legacy of the business.2 big projects: - Microsoft Dynamics (CRM , Education ERP, BI, Customer Service) - New website platform (Drupal & Google Cloud) for managing all commercial sites of the company. Main objective of Planeta Sistemas Formación Team: be the reference in Education Technologies worlwide.

Grupo Planeta is a Spanish multimedia group based in Barcelona. Agglutinates companies in six different business areas (publishing, collectibles, education, direct sales, audiovisual and media) in 25 countries of the Spanish and French speaking environment.During my time in this role, I was the responsible of new Digital IT Department. Grouping all the businesses of the company with Digital projects, the main objectives of the department were apply order and new work methodologies in order to achieve a digital transformation changing the ways of doing and assuring things happens with the best technology and processes applied to business needs.Opex and capex responsible. In charge of deep methodological changes with internal and external technical teams.Business technical debt and legacy analysis. "Fix the basics" and "Lean" way of thinking, about processes and projects.

Desigual is a clothing brand headquartered in Barcelona, ​​Catalonia, Spain, which is notable for its trendy patchwork designs, intense prints, graffiti art, asymmetrical designs (hence the name) and flamboyant splashes of color. Founded in 1984 by Swiss businessman Thomas Meyer on the island of Ibiza.Desigual sells men's, women's, children's clothing, accessories and women's shoes. It achieved a 60% annual growth from 2002 to 2009, and a turnover of € 250 million in 2009, € 440 million in 2010 and € 560 million in 2011. In 2011 it employed 2,900 people of 72 nationalities.My role during my time at Desigual was Ecommerce Project Director. Responsible for the IT area - B2C, managing all the projects related to the ".com" and applications (local and international), as well as other transversal projects of omnichannel involvement. I leaded a team of 25 people, made up of project managers, analysts and developers.I was in charge of advising, budgeting, and accompanying the business for projects definition, as well as the supervision and fulfillment of these.Among the personal milestones achieved during my time at Desigual, I highlight several: the change of methodological model to SCRUM, the increase of ongoing projects (backlog) and achieved during 2014, the technological conceptualization and project direction of the new Desigual website , the launch of mobile applications (Android, IOS), the improvement of mobile channels (Mobile web oriented) and the development of early warning systems both in performance, as in the problems of "drop off" in the sales funnel.

I collaborate with La Salle teaching the subjects of Electronic Commerce and Omnichannel in the Digital Marketing Masters and Digital Commerce Management, respectively.Part of the evaluation jury of final degree projects

Groupalia is the trade name for Groupalia Compra Colectiva SL, an online group buying company based in Spain. Groupalia sells leisure packages: travel, services and products. The company was established in Barcelona in May 2010. Its first virtual shop was in Barcelona, followed by Madrid.The company had its first round of funding in April 2010, $15 million, and a second one in August, a $26 million round.Project manager, responsible for transversal web projects with impact on the company's critical processes and always oriented in Web environment, among which I would highlight a few examples: New application for Customer Care and definition of workflows for attention / scaling / resolution, Booking Groupalia (booking management), New Christmas store, Integration of purchase insurance, Integration system with new logistics operator, Bank gateway manager.Definition of agile processes and coordination with Marketing business management.During this period I managed migration projects from Magento to Salesforce.

Responsible for development, systems and quality for all applications of the Smartbike platform:Bicing Barcelona, ​​Bizi Zaragoza, Ecobici (Bicing Mexico), Velodi (Bicing Dijon), Veol (Bicing Caen), BIP (Bicing Perpignan), BikeMi (Bicing Milan) and Velo Antwerpen (Bicing Antwerp) created and / or maintained by Concatel.Customer support, change management, detection of new needs, coordination and management in the realization of migrations linked to version changes, error control and preparation of solution plans, proactive work for continuous improvement of the service, management of SLA service levels and continuous monitoring of projects.Project Manager: Liferay Implementation Multi-portals for Vegga: Project management based on Liferay CMS for the Vegga foundation (www.vegga.org) with international technical team.Project Manager Key21: Management of integration project with energy company and intranet project.Hemeretik Project Manager: Responsible for the multiportal and intranet project for the Hemeretik holding company.During this period, I was in charge of the creation of the QA office in Argentina, defining the work methodology processes and managing the team.