• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Design and implement global delivery workflow processes for Integrated, Lifecycle, Paid, and Outbound programs that focus on pipeline efficiency and scalability. Own and lead change management efforts to elevate program methodologies and frameworks. Incorporate dashboard management into strategy development• 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Oversee a portfolio of global pipeline projects, from strategic planning through to execution, ensuring they align with company's top strategic priorities. Implement governance structures to manage resources, timelines, and deliverables effectively. Drive the adoption of best practices in program management, including agile methodologies and lean principles• 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Cultivate a test-and-learn approach to continuously track and evaluate the effectiveness of programs and processes. Implement tools and technologies for real-time visibility into statuses, performance, and bottlenecks. Utilize insights to refine and optimize workflows and strategies, leveraging data analytics for informed decision-making• 𝐁𝐮𝐝𝐠𝐞𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Oversee the budget for vendor operations, ensuring resources are allocated efficiently to maximize impact and achieve financial objectives. Implement cost control strategies and optimize resource utilization across programs and teamsTechnologies: Monday, Figma, Dreamdata, 6sense, Salesforce, Pardot, Qualified, Power BI, Clari, Outreach, RingLead, Cognism, ZoomInfo, JasperSiteimprove is a global SaaS company driven to help businesses achieve their digital potential by creating an accessible, purposeful, and performant web experience for all users.

We partner with busy go-to-market teams to tackle complex projects and streamline campaign operations so they can accomplish what matters most — driving revenue.

- Demand Generation Consultant at Project44:• Engaged to scale demand gen and ABM programs across paid media (Paid Social, ABM Display, Paid Search, Retargeting)• Shifted focus to a full-funnel digital ad strategy leveraging a more diversified content mix• Provided channel-level recommendations and advised on experimentation frameworks• Partnered with Marketing Ops team to develop granular paid campaign reporting• Collaborated with SDR team on follow-up processes, messaging, and cadences• Deployed website localization initiatives in conjunction with Global Field Marketing teamTechnologies: 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Google Ads, Tag Manager, Unbounce, Webflow, Seismic, Qualified, Google Analytics, DGP for LinkedIn Ads, Salesloft, MondayProject44 is a global supply chain visibility platform that tracks more than 1 billion shipments annually for the world's leading brands.- Demand Generation Strategist at Aliro:• Engaged by the CMO to build out a demand gen foundation for an early-stage startup• Drove ICP identification and ABM target account selection as part of a vertical GTM motion• Developed a demand gen framework and plan, including budget and resource allocation• Conceptualized and launched digital marketing programs across Paid Social, Retargeting, Paid Search• Partnered with Sales team and BDR to craft a targeted and creative outreach processTechnologies: Pardot, Salesforce, Google Analytics, LinkedIn Campaign Manager, WordPress, Tag Manager, Google Ads, Goody for Business, ZoomInfo, Salesloft, Zapier, Calendly, AsanaAliro is a SaaS based candidate sourcing platform that unites the power of technology with a human touch to reach hidden networks of highly skilled talent.- Digital Marketing Strategist at Freelance:• Consulted for a new DTC business (focus on social media)• Conceptualized a digital marketing consultancy to run operations

• Headed up the demand generation function within the startup marketing team • Redesigned a legacy demand generation program and increased QoQ inbound opportunities by 60%• Developed ABM and outbound programs with a BDR firm that drove 200+ booked meetings and $500K+ in pipeline• Owned, led, and implemented a digital marketing strategy across Paid Social, SEM, Display, Retargeting, CRO, Email, and Direct Mail• Worked with RevOps team to build actionable dashboards for demand generation campaigns and BDR channel• Partnered with Sales, Growth, and Field Marketing stakeholders to drive net-new opportunities• Managed demand generation budgets, consultants, and agency partnersTechnologies: Demandbase, Salesforce, Google Analytics, LinkedIn Campaign Manager, WordPress CMS, Tag Manager, Facebook Ads Manager, Google Ads, Postal.io, Marketo, Drift, Outreach.io, Dripify, Seismic, Chili Piper, Gong, AsanaUnravel’s DataOps observability platform enables global data teams to intelligently optimize, automatically troubleshoot, and proactively control costs of data pipelines and applications. Headquartered in California, the company has a strong presence in EMEA and APAC.

• Headed up the demand generation group within the corporate marketing team • Drove $6M+ in attributed inbound pipeline in 2021 (25% opportunity > closed-won conversion rate)• Built a solid foundation for a digital demand generation strategy and infrastructure from the ground up• Designed the lead management process including lead stage implementation, MQL conversion pathways, and SLAs• Developed frameworks and plans for integrated marketing programs, digital marketing campaigns, and product launches • Introduced and built automation rules, nurture streams, conversion and GTM tagging structure, and custom tracking mechanisms • Owned all inbound and outbound marketing strategies (SEM, SEO, Paid Social, Display, Content Syndication, Email, Direct Mail)• Defined the SDR function, created all training documentation, and managed the adoption of a sales engagement platform• Built demand generation reporting structure to analyze pipeline and bookings by campaign type and business unit• Developed the ABM framework and first digital program; created a target account list template adopted by the entire org• Partnered with Sales, SDR, and Event teams to drive qualified demand and opportunities• Recruited, managed, and mentored Marketing Analytics talent; co-supervised a temp SDR• Oversaw growth marketing partners and design vendorsTechnologies: Craft CMS, Google Ads, Tag Manager, SEMrush, Salesforce, Pardot, LinkedIn Campaign Manager, Quora Ads, Hotjar, Google Analytics, Data Studio, Salesloft, PFL, Jifflenow, CoSchedule, ClickUp, MondayLTN Global is a worldwide leader in IP-based live video delivery solutions. Its digital media ecosystem unifies, optimizes, and automates full video chain workflows. Company's solutions have been adopted by major broadcasters, esports leagues, news studios, and content producers in North America and Europe.

• Owned, led, and managed a digital marketing strategy for global audiences (SEM, SEO, Paid Social, ABM Display)• Continuously optimized persona-based and account-based marketing programs resulting in $3M+ in attributed pipeline in 2019 (9X ROI)• Defined, drove, and scaled a full-funnel paid media campaign strategy across Google, Bing, LinkedIn, Facebook, Twitter, and multiple display networks; supported and cultivated a culture of continuous experimentation and innovation • Owned 60% of digital marketing budget with programs consistently contributing to a steady flow of MQLs and MQAs• Engaged 4,000+ enterprise target accounts and influenced opportunities through tightly segmented digital campaigns• Launched first ABM digital program and ABM chatbot playbook in close partnership with SDR leadership• Rolled out a new homepage on delphix.com and drove several CMS enhancements; onboarded new web director• Optimized digital demand generation properties in 5 languages (French, German, English, Portuguese, Japanese) • Managed external agencies and partners; strategically selected and integrated new digital marketing technology* Relocated from San Francisco to New York City in December 2019Technologies: Drupal CMS, Google Ads, Tag Manager, Optmyzr, SEMrush, Salesforce, Marketo, LinkedIn Campaign Manager, Hotjar, Bing Ads, Facebook Ads Manager, Google Analytics, Hushly, Drift, Twitter Ads Manager, Terminus, Engagio, Acquia Lift, Trello, BasecampDelphix is a growing DaaS company that provides industry’s most comprehensive DevOps solutions. Global Fortune 50 companies achieve 100X performance boost for app acceleration and 10X increase in data security. Some of the international company locations include Brazil and France.

• Managed global B2B digital demand generation programs for Cloud/SaaS products• Oversaw 3rd party online programs in conjunction with a media agency (ABM, content syndication, analyst webinars) • Launched content offers and rolled out landing pages for integrated global marketing campaigns (web, social, email nurture)• Project managed an awareness-focused Display advertising campaign (budget $100K): 1+ million impressions; CTR 3X higher than industry average; 70+ conversions; 1 new opportunity• Conceptualized and managed programmatic campaigns (budget $65K/month): 800+ conversions; fresh pipeline• Collaborated with agencies and partners to reposition Paid Social and PPC campaign frameworks • Analyzed and continuously improved program and campaign performanceTechnologies: Marketo, Salesforce, Tableau, AdRoll, Unbounce, Google Ads, Bing Ads, LinkedIn Campaign Manager, ON24, SmartQ, PureCloud, GoToMeetingGenesys is a global leader for customer experience and contact center solutions, trusted by over 11,000 companies in 100+ countries. Some of the international office locations include Argentina, Switzerland, and Saudi Arabia.

• Owned, led, and managed digital marketing programs across all channels in a SaaS environment• Improved demand generation through Inbound Marketing, SEO, and SEM: grew organic sessions by 73%; increased paid search conversions by 100%• Set up Pardot marketing automation from scratch (scoring, automation rules; email campaigns to 17K+ contacts; drip campaign to 2K+ prospects; 200+ social media messages; integrated 20+ forms with completion actions)• Revamped strategy for blog and gated content (alignment with buyer personas and stages of the funnel): website traffic and lead quality up; one of the blogs featured in a print publication• Drove strategy for website redesign and landing page optimization; rolled out a new homepage• Managed Google Ads and AdRoll campaigns (lead generation, brand awareness); reconfigured Google Analytics• Oversaw social media marketing strategies: grew Twitter following by 20%; engagement up twice; traffic channel #3• Recruited, managed, and mentored Digital Marketing talent; interviewed technical candidates• Sourced and managed contractors (content producers, web developers)• Chaired marketing meetings; reported directly to COO and CEO* Relocated from New York City to San Francisco in July 2017Technologies: Salesforce, Pardot, Google Ads, Google Analytics, AdRoll, ExpressionEngine CMS, JoinMe, GoToWebinar, UpWork, Trello, Slack, EventBriteInitiafy rebranded as GoContractor in 2019. Growing SaaS company headquartered in Ireland. Its innovative software platform helps global organizations streamline onboarding, orientations, and safety training for their contract workforce online.

• Organized networking events (70-300 attendees); managed sponsors. Supervised graphic designers• Improved marketing ROI tracking and integration between sales and marketing teams• Drove continuous website improvements to enhance UX and increase conversions• Initiated and implemented enhancements to the Salesforce instance• Defined, maintained, and optimized website content; managed technical writers and vendors• Optimized lead generation tools (live chat, forms): lead quality up; contact page conversion rate up by 100%• Oversaw SEO programs: technical optimization; media outreach. Built landing pages; optimized PPC campaigns• Ran email campaigns and promotions. Improved marketing data management; grew contact databases• Maintained marketing budget and tracked ROI. Provided analytics to global offices in Tokyo and LondonTechnologies: Google Analytics, Campaign Monitor, BriteVerify, Salesforce, WordPress CMS, Hotjar, Google Ads, UserTesting, AgencyAnalytics, SurveyMonkey, Litmus, HootsuiteTelehouse International is a leading provider of data center facilities, peering services, and cloud solutions. Subsidiary of KDDI Corporation, a Fortune 500 telecom company headquartered in Japan. Some of the global locations include India, Germany, and Myanmar.

• Oversaw, implemented, and hosted webinars across various markets• Provided on-site support at national trade shows across the country• Managed the annual IT Summit from start to finish (100 attendees)• Improved performance of new websites resulting in a 3X increase in leads• Single-handedly managed Google and Bing SEM campaigns for all markets• Developed SEO programs from the ground up (technical; on/off-page)• Managed the lost opportunity interview process and analyzed resultsTechnologies: Google Analytics, Bing Ads, Google Ads, Umbraco CMS, SFDC, BuzzStream, Asana, WebExThe Segal Group is a management consulting firm with international affiliates in Canada. Company's comprehensive suite of services includes employee benefits, executive compensation, fiduciary insurance, and investment management.