Tom Connor

Tom Connor Email and Phone Number

Go-to-Market Strategy and Operations - North America SMB Growth @ PayPal
California, United States
Tom Connor's Location
San Francisco Bay Area, United States, United States
About Tom Connor

I'm a collaborative systems thinker over 10 years of experience in sales strategy, planning, and operations within high-growth B2B software business (mostly in the digital media space). I have 7 years of people leadership experience with global teams, including contractors and contingent workers. For the last 5 years I've been on LinkedIn's GTM Operations team, and prior to that I led multiple successful go-to-market teams at lean startups. That first-hand experience makes me an effective collaborator and advisor to senior leaders because I've had exposure to the demands and pressures they feel each day. As a cross-functional collaborator, I engage my partners early to leverage their strengths and develop strategies that let us all win together. My teams and I do that with a three-part approach: 1. We first go deep in the data to understand opportunities and recommend growth strategies 2. We then develop the partnerships and operations needed to pursue those strategies3. Over time, we monitor performance, refine our understanding, and optimize for global scale Feel free to get in touch. Let's build something cool together.

Tom Connor's Current Company Details
PayPal

Paypal

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Go-to-Market Strategy and Operations - North America SMB Growth
California, United States
Website:
dukelong.com
Tom Connor Work Experience Details
  • Paypal
    Go-To-Market Strategy And Operations - North America Smb Growth
    Paypal
    California, United States
  • Linkedin
    Senior Manager, Strategy & Operations
    Linkedin 2022 - Present
    Sunnyvale, Ca, Us
    • Promoted to partner with a Sales Senior Director to define and drive a go-to-market strategy that grew new and existing customers in a $XXXMM global advertiser segment in LinkedIn's $4.8BN advertising business.• Led a cross-functional team in an analysis of sales productivity and product mix data that identified multiple growth opportunities in the segment. Synthesized MySQL analyses with Excel financial models to develop a successful recommendation to senior cross functional leaders to increase penetration with high fit cohorts by investing in coordinated online touchpoints.• Established a cross-functional operating plan that accelerated execution by aligning go-to-market activities across Sales, Marketing, Support, and in-Product channels. Enabled the go-to-market with Tableau dashboards that informed business reviews for senior Sales leaders that highlighted acquisition, graduation, and pipeline performance against plan.• Managed a team of 2 that developed a financial model with MySQL and Excel that improved forecast accuracy by XX%. Partnered with Finance to launch segment-specific quota development processes in Anaplan within established company-wide policies. • Supported the team in developing specifications for a Salesforce upgrade that accelerated lead routing for thousands of leads from 4 online lead gen channels. The upgrade delivered an XX% increase in sales response time, an XX% increase in win rate, and an X% increase in selling time.• In parallel, developed, launched, and managed a sales incentive (spiff) program that incentivized Sales Reps to develop new habits in moving customers through upper-funnel conversions. Aligned with Finance on a $XMM yearly incentive budget, then defined and launched a rhythm of business to plan and resource quarterly incentives.
  • Linkedin
    Manager, Strategy & Operations
    Linkedin 2020 - 2022
    Sunnyvale, Ca, Us
    • Joined LinkedIn’s advertising business to partner with a Senior Director to drive a key strategic objective to build synergies between Sales and Support that increased existing customer share of wallet.• Developed performance forecasts and drove regular business reviews that highlighted trends against plan and opportunities to drive incremental revenue at key stages of the existing customer lifecycle. • Conducted a strategic review of Sales and Support go-to-markets that identified collaboration opportunities. Drove cross-functional alignment to prioritize efforts based on forecast impacts to revenue and customer experience.• Improved a key internal metric by XX% by developing a successful recommendation that aligned senior Sales and Support leaders to unify KPIs and expand the adoption of an internal upselling tool across both global teams.
  • Wonderschool
    Director Of Operations
    Wonderschool 2019 - 2020
    San Francisco, Ca, Us
    • Joined an early-stage multi-product SaaS platform backed by Andreessen Horowitz and Goldman Sachs to improve the profitability of a Sales Development team of 18 contributors and 4 managers working across 2 business units.• Identified key customer data housed in HubSpot, Close.io, and Zendesk, then partnered with Business Intelligence (BI) to centralize customer intelligence into a unified Tableau dashboard. Established regular business reviews that highlighted performance trends in key metric performance. • Increased new customer lead volumes by XX% by merging customer and financial data in Excel into a successful recommendation to the CEO and VP of Finance to open bilingual phone and text message sales channels. Updated forecasting and quota development processes in partnership with Business Operations and Finance.• Launched new contact channels by developing an operating model and rhythm of business. Partnered with Marketing to develop updated call scripts in two languages, then deployed them across the global Vendor team.• Saved XX% on monthly recurring operating expenses (OpEx) by analyzing financial data and developing a partnership between Sales, Support, and Marketing to drive global operational efficiency in a company-wide Vendor program.
  • Skai
    Senior Director, Support
    Skai 2017 - 2019
    San Francisco, Ca, Us
    • Promoted to senior leadership at a late-stage multi-product SaaS platform to lead and optimize a global team of 14 ICs and 2 managers supporting $XXMM annual recurring revenue across three business units.• Developed an analysis that quantified how customer satisfaction impacted risk to revenue. Delivered a successful recommendation to the COO and VP of Customer Success to improve satisfaction through phased process improvements across in-market channels.• Achieved 92% satisfaction with existing customers by launching regular business reviews that enabled first-line managers to identify performance drivers in Salesforce and Zendesk data and expand successful best practices across the global team.• Grew Average Rep Tenure from X months to X years by leading a strategic effort to revise Support’s hiring profile and comp structure, and partnering with cross-functional leaders to define career paths for junior and mid-career roles.
  • Skai
    Director, Technical Account Management
    Skai 2015 - 2017
    San Francisco, Ca, Us
    • Led a professional services team of 5 ICs to increase penetration and value perception in NAMER new and existing customer segments spending $XXMM annual recurring revenue in the Paid Search business unit.• Merged account reviews and product mix data using MySQL and Excel to create a Salesforce segmentation framework that prioritized service to high fit customers who had not adopted product features that drove YoY growth and retention.• Improved adoption of critical product features by XX% by partnering with senior Sales and Customer Success leaders to leverage existing contact channels to assist customers in adopting critical product features.• Saved $XXXK YoY of OpEx by partnering with Product stakeholders to develop and implement a Quality Assurance process that ensured complex product features were implemented correctly and according to best practices.
  • 140 Proof
    Senior Director Of Operations
    140 Proof 2014 - 2015
    San Francisco, Ca, Us
    • Promoted to senior leadership at a late-stage advertising startup to partner with senior Sales, Marketing, and Product leaders to define and drive a growth strategy and position the company for its 2016 exit at a 4X multiple.• Developed a win rate analysis into a successful recommendation to the CEO and CRO to expand the company’s addressable market by integrating the company’s core product with partners such as Pinterest, Neustar, and Yahoo.• Enabled XX% YoY key account revenue growth by defining and driving a cross-functional operating plan that coordinated integration launches across Sales and Marketing channels.• Defined KPIs, built dashboards, and launched monthly and quarterly operating cadences to monitor KPI performance. Collaborated with senior Sales and Finance leaders to develop deal review, quota development and forecasting processes that enabled the new segment’s sales plans within existing policy frameworks.• Continued to lead the global Account Management team. Nurtured key talent and mentored a high performer from new hire to Director managing a $XMM yearly budget.
  • 140 Proof
    Director Of Operations
    140 Proof 2013 - 2014
    San Francisco, Ca, Us
    • Promoted to lead, operate, and scale the Account Management team during a period of rapid product expansion in support of ambitious revenue goals for new and existing customer segments.• Enabled XX% YoY revenue growth as 7 new products were introduced by growing the Account Management team from 3 to 6 ICs. Developed efficient processes to accelerate new hire onboarding by XX%.• Saved XX% on monthly recurring OpEx by developing a root cause analysis into a strategic plan that updated forecasting and purchasing processes to efficiently match ad inventory purchasing with advertiser demand.• Designed and launched a territory assignment process that ensured book sizes were aligned with Account Managers’ experience level, industry expertise, and account capacity. Developed the company’s first University recruiting program and launched an internship for undergraduates at top schools.
  • 140 Proof
    Senior Account Manager, Strategic Accounts
    140 Proof Jun 2012 - Dec 2012
    San Francisco, Ca, Us
    • Delivered return on ad spend 2X higher than network average for a $3MM book of mobile ad campaigns.
  • Bear Flag Marketing
    Senior Account Manager
    Bear Flag Marketing 2010 - 2012
    • Managed the full customer lifecycle as a one-person marketing consultancy specializing in SMB digital marketing.
  • Cctv Wholesalers
    Account Executive
    Cctv Wholesalers 2007 - 2010
    • Attained 137% of quota and opened over 200 accounts for a surveillance equipment distributor.

Tom Connor Skills

Social Media Marketing Online Advertising Digital Media Online Marketing Analysis Strategic Partnerships Analytics Mobile Advertising Team Leadership Account Management Start Ups Salesforce.com Integrated Marketing Leadership Project Management Online Marketing Cyber Search Marketing Saas

Tom Connor Education Details

  • Tulane University - A.B. Freeman School Of Business
    Tulane University - A.B. Freeman School Of Business
    Master Of Business Administration - Mba
  • Stanford University
    Stanford University
    Management Science & Engineering
  • Tulane University
    Tulane University
    Ba Cum Laude

Frequently Asked Questions about Tom Connor

What company does Tom Connor work for?

Tom Connor works for Paypal

What is Tom Connor's role at the current company?

Tom Connor's current role is Go-to-Market Strategy and Operations - North America SMB Growth.

What is Tom Connor's email address?

Tom Connor's email address is tc****@****ail.com

What is Tom Connor's direct phone number?

Tom Connor's direct phone number is +150433*****

What schools did Tom Connor attend?

Tom Connor attended Tulane University - A.b. Freeman School Of Business, Stanford University, Tulane University.

What are some of Tom Connor's interests?

Tom Connor has interest in Education.

What skills is Tom Connor known for?

Tom Connor has skills like Social Media Marketing, Online Advertising, Digital Media, Online Marketing Analysis, Strategic Partnerships, Analytics, Mobile Advertising, Team Leadership, Account Management, Start Ups, Salesforce.com, Integrated Marketing.

Who are Tom Connor's colleagues?

Tom Connor's colleagues are Ellie Weed, Christine Lee, Claire Nussbaum, Rachel Davis, Jeremy Stevens, Jen Liong, Mckenzie Richardson.

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