Tara O'Rourke Email & Phone Number

Philadelphia, PA, US

Greater Philadelphia Area

Greater Philadelphia Area

• Manages the production of five quarterly and one monthly-printed publications, liaising with the category management team to present and develop our print strategy. As part of this role, I monitor print schedules.
• Launched the Annual Customer Show in 2012, a three-day event that now hosts over 1,000 international customers and 200 vendors at the Pennsylvania Convention Center. I annually negotiate all the contracts and oversee.
• Developed multiple training programs for internal sales teams and customers. Led interdisciplinary teams through the development, launch, and implementation process. Oversee all vendor participation in training programs.
• Manages the product content team; responsible for product content for 100,000 products. Began matrix reporting on the status of company’s data monthly.
• Plan 30+ meetings annually and negotiate all hotel and meeting space contracts. Maintain the budget of all events.

Greater Philadelphia Area

• Managed all vendor programs o Managed a vendor supported franchise conversion program. Customers given the opportunity to covert from a franchised mobile tool dealer to go independent. Created marketing material.
• Spearheaded the social media platform and ongoing strategy.o Launched Medco’s Facebook page in Jan. 2013. o Maintained promotion calendar for vendor advertisement slots.

Greater Philadelphia Area

• Sold internet solutions, such as customizable websites and data streams, to Medco's best customers.
• Oversaw the company's helpdesk.
• Managed our 60,000+ product database, which involved liaising with local vendors to maintain accurate records.
• Developed tracking reports for our ecommerce website, including use of Google Analytics and sales data.