Tracy Coutain-Obiwon

Tracy Coutain-Obiwon Email and Phone Number

Award-Winning Direct Marketing Expert | Data-Driven Strategist | Nonprofit Growth Specialist | Proven Leader in Cross-Functional Campaigns @ Faircom New York
new york, new york, united states
Tracy Coutain-Obiwon's Location
New York, New York, United States, United States
Tracy Coutain-Obiwon's Contact Details

Tracy Coutain-Obiwon work email

Tracy Coutain-Obiwon personal email

n/a
About Tracy Coutain-Obiwon

Accomplished Direct Marketing Professional with over a decade of experience driving impactful campaigns and measurable growth in the non-profit sector. Adept at blending compelling storytelling with data-driven strategies. I specialize in crafting marketing initiatives that elevate engagement, retention, and revenue. My expertise spans client relationship management, strategic planning, and performance analytics, consistently resulting in optimized outcomes and enhanced donor loyalty.As an Account Director at Faircom New York, I manage multi-million-dollar budgets and lead cross-functional teams to execute high-performance direct response campaigns for globally recognized non-profits, including the National Urban League, Action Against Hunger, and Human Rights Watch. My commitment to leveraging data has resulted in a 15% average increase in campaign response rates and a 10% cost reduction.I am passionate about mentoring teams, building strong stakeholder partnerships, and delivering dynamic presentations to C-Suite executives. With proficiency in platforms like Tableau, Monday.com, Asana, and Adobe Acrobat, I am committed to operational excellence and innovation in marketing strategies. Recognized with multiple industry awards, I take pride in creating impactful solutions that align with mission-driven goals.Letโ€™s connect to discuss how my skills can help your organization achieve its marketing and growth objectives!

Tracy Coutain-Obiwon's Current Company Details
Faircom New York

Faircom New York

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Award-Winning Direct Marketing Expert | Data-Driven Strategist | Nonprofit Growth Specialist | Proven Leader in Cross-Functional Campaigns
new york, new york, united states
Website:
faircomny.com
Employees:
27
Tracy Coutain-Obiwon Work Experience Details
  • Faircom New York
    Account Director
    Faircom New York Jan 2012 - Present
    New York, Ny
    ๐Ÿ”น Led the strategic planning and execution of direct marketing programs for 10+ nonprofit clients across diverse sectors, including healthcare, international relief, and human rights, managing budgets exceeding $2MM annually.๐Ÿ”น Leveraged data-driven insights to optimize campaign performance, achieving a 15% average increase in response rates and reducing costs by 10%.๐Ÿ”น Directed cross-functional teams, including data analysts, graphic designers, copywriters, and production vendors, ensuring seamless campaign execution and alignment with client objectives.๐Ÿ”น Delivered engaging, metrics-driven presentations to C-Suite executives, providing actionable recommendations for sustained growth and program improvement.๐Ÿ”น Designed and implemented A/B testing strategies to refine messaging, format, and targeting, boosting donor retention and acquisition rates.๐Ÿ”น Provided consultation to international organizations on U.S. market entry, helping establish and maintain donor bases through tailored direct marketing strategies.๐Ÿ”น Maintained rigorous attention to detail, ensuring the accuracy and clarity of complex healthcare and scientific content in marketing materials.๐Ÿ”น Oversaw financial accuracy by tracking expenditures, verifying invoices, and ensuring all campaign-related costs aligned with client budgets.
  • Faircom New York Dba Euroamerican Communications
    Administrative Assistant
    Faircom New York Dba Euroamerican Communications May 2009 - Jun 2011
    ๐Ÿ”น Provided comprehensive administrative support to senior leadership, ensuring efficient office operations and workflow management.๐Ÿ”น Coordinated scheduling, meeting preparation, and document management to streamline executive activities and maintain organizational priorities.๐Ÿ”น Developed and maintained detailed records for ongoing projects, ensuring accuracy and accessibility for team members and leadership.๐Ÿ”น Supported data entry and analysis efforts, laying the groundwork for campaign strategy formulation and execution.๐Ÿ”น Assisted in the creation and distribution of marketing materials, including proofreading and editing to maintain professional standards.๐Ÿ”น Managed communication with external vendors and internal teams to ensure smooth project coordination and timely delivery.๐Ÿ”น Contributed to the onboarding process of new team members, facilitating knowledge transfer and training on organizational procedures.๐Ÿ”น Demonstrated initiative by proactively identifying opportunities to improve administrative efficiency and project support.
  • Sortprice.Com
    Marketing Assistant
    Sortprice.Com Jan 2008 - Feb 2008
    New York, Ny
    ๐Ÿ”น Supported the marketing team in creating, organizing, and refining content for campaigns, ensuring consistency and alignment with company goals.๐Ÿ”น Assisted in researching market trends and competitor analysis to inform strategic planning and promotional efforts.๐Ÿ”น Demonstrated strong organizational skills by managing and categorizing data to streamline marketing processes and reporting.๐Ÿ”น Conducted quality checks on marketing materials to ensure accuracy in grammar, presentation, and alignment with brand messaging.๐Ÿ”น Engaged with stakeholders to address queries and ensure satisfaction with marketing deliverables.๐Ÿ”น Improved customer satisfaction by supporting targeted communication initiatives that enhanced client engagement.๐Ÿ”น Delivered presentations to team members, contributing to brainstorming sessions and campaign strategy discussions.๐Ÿ”น Utilized strong interpersonal and computer literacy skills to assist with daily operational tasks, ensuring project deadlines were met.
  • Mta-New York City Transit
    Corporal Communication Customer Relations
    Mta-New York City Transit Feb 2007 - May 2007
    New York, Ny
    ๐Ÿ”น Supported the corporate communication team in delivering timely and effective responses to customer inquiries and feedback.๐Ÿ”น Assisted in drafting and editing written communications, ensuring clarity, professionalism, and adherence to organizational standards.๐Ÿ”น Collaborated with team members to address customer satisfaction concerns, contributing to service improvement initiatives.๐Ÿ”น Utilized strong interpersonal and organizational skills to manage customer relations data and streamline communication processes.๐Ÿ”น Participated in the preparation of public-facing presentations, showcasing service updates and corporate initiatives.๐Ÿ”น Demonstrated advanced computer literacy by maintaining digital records and preparing reports for internal and external stakeholders.๐Ÿ”น Strengthened relationships with customers by delivering empathetic and effective communication, fostering trust and understanding.๐Ÿ”น Contributed to the development of grammar and style guides for corporate messaging to ensure consistency across all communication channels.

Tracy Coutain-Obiwon Skills

Marketing Marketing Communications Management Account Management Advertising Event Management Market Research Direct Mail Direct Marketing Marketing Strategy Fundraising Competitive Analysis Strategic Planning

Tracy Coutain-Obiwon Education Details

Frequently Asked Questions about Tracy Coutain-Obiwon

What company does Tracy Coutain-Obiwon work for?

Tracy Coutain-Obiwon works for Faircom New York

What is Tracy Coutain-Obiwon's role at the current company?

Tracy Coutain-Obiwon's current role is Award-Winning Direct Marketing Expert | Data-Driven Strategist | Nonprofit Growth Specialist | Proven Leader in Cross-Functional Campaigns.

What is Tracy Coutain-Obiwon's email address?

Tracy Coutain-Obiwon's email address is je****@****uno.com

What schools did Tracy Coutain-Obiwon attend?

Tracy Coutain-Obiwon attended Berkeley College.

What are some of Tracy Coutain-Obiwon's interests?

Tracy Coutain-Obiwon has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Tracy Coutain-Obiwon known for?

Tracy Coutain-Obiwon has skills like Marketing, Marketing Communications, Management, Account Management, Advertising, Event Management, Market Research, Direct Mail, Direct Marketing, Marketing Strategy, Fundraising, Competitive Analysis.

Who are Tracy Coutain-Obiwon's colleagues?

Tracy Coutain-Obiwon's colleagues are Vicky Barrett, Chang Liu, Barbra Schulman, Larry Montali, Tinyuet Chau, Beni Gibson, Shaun Petersen.

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