Tracy Coutain-Obiwon Email & Phone Number

New York, Ny

🔹 Led the strategic planning and execution of direct marketing programs for 10+ nonprofit clients across diverse sectors, including healthcare, international relief, and human rights, managing budgets exceeding $2MM annually.🔹 Leveraged data-driven insights to optimize campaign performance, achieving a 15% average increase in response rates and reducing costs by 10%.🔹 Directed cross-functional teams, including data analysts, graphic designers, copywriters, and production vendors, ensuring seamless campaign execution and alignment with client objectives.🔹 Delivered engaging, metrics-driven presentations to C-Suite executives, providing actionable recommendations for sustained growth and program improvement.🔹 Designed and implemented A/B testing strategies to refine messaging, format, and targeting, boosting donor retention and acquisition rates.🔹 Provided consultation to international organizations on U.S. market entry, helping establish and maintain donor bases through tailored direct marketing strategies.🔹 Maintained rigorous attention to detail, ensuring the accuracy and clarity of complex healthcare and scientific content in marketing materials.🔹 Oversaw financial accuracy by tracking expenditures, verifying invoices, and ensuring all campaign-related costs aligned with client budgets.

🔹 Provided comprehensive administrative support to senior leadership, ensuring efficient office operations and workflow management.🔹 Coordinated scheduling, meeting preparation, and document management to streamline executive activities and maintain organizational priorities.🔹 Developed and maintained detailed records for ongoing projects, ensuring accuracy and accessibility for team members and leadership.🔹 Supported data entry and analysis efforts, laying the groundwork for campaign strategy formulation and execution.🔹 Assisted in the creation and distribution of marketing materials, including proofreading and editing to maintain professional standards.🔹 Managed communication with external vendors and internal teams to ensure smooth project coordination and timely delivery.🔹 Contributed to the onboarding process of new team members, facilitating knowledge transfer and training on organizational procedures.🔹 Demonstrated initiative by proactively identifying opportunities to improve administrative efficiency and project support.

New York, Ny

🔹 Supported the marketing team in creating, organizing, and refining content for campaigns, ensuring consistency and alignment with company goals.🔹 Assisted in researching market trends and competitor analysis to inform strategic planning and promotional efforts.🔹 Demonstrated strong organizational skills by managing and categorizing data to streamline marketing processes and reporting.🔹 Conducted quality checks on marketing materials to ensure accuracy in grammar, presentation, and alignment with brand messaging.🔹 Engaged with stakeholders to address queries and ensure satisfaction with marketing deliverables.🔹 Improved customer satisfaction by supporting targeted communication initiatives that enhanced client engagement.🔹 Delivered presentations to team members, contributing to brainstorming sessions and campaign strategy discussions.🔹 Utilized strong interpersonal and computer literacy skills to assist with daily operational tasks, ensuring project deadlines were met.

New York, Ny

🔹 Supported the corporate communication team in delivering timely and effective responses to customer inquiries and feedback.🔹 Assisted in drafting and editing written communications, ensuring clarity, professionalism, and adherence to organizational standards.🔹 Collaborated with team members to address customer satisfaction concerns, contributing to service improvement initiatives.🔹 Utilized strong interpersonal and organizational skills to manage customer relations data and streamline communication processes.🔹 Participated in the preparation of public-facing presentations, showcasing service updates and corporate initiatives.🔹 Demonstrated advanced computer literacy by maintaining digital records and preparing reports for internal and external stakeholders.🔹 Strengthened relationships with customers by delivering empathetic and effective communication, fostering trust and understanding.🔹 Contributed to the development of grammar and style guides for corporate messaging to ensure consistency across all communication channels.