Tiffany C. Email & Phone Number

Lucerne, Switzerland

Lucerne, Switzerland

Brought best-in-class brand management practices to 15-member team overseeing $885MM business segment, including brand performance tracking, product launch analyses, and key insight development. Championed global initiative to define brand roles and vision, ensuring consensus on distinct brand positioning for growth brands and optimizing portfolio.

San Francisco Bay Area

Led brand management for Squares brand franchise including brand strategy, annual business plans, price pack architecture and A&P budget allocationChampioned the translation of distinct brand assets across product assortment, creative assets, integrated media campaigns, and innovation strategy to reinforce brand positioning in market.Oversaw the.

San Francisco Bay Area

Led brand management, inclusive of strategy, innovation, and integrated marketing communications for Valentine and Easter businessesRevitalized underperforming Valentine business by implementing a comprehensive portfolio overhaul, optimizing product assortment, and increasing brand relevance in strategic market segments.Championed emphasis of distinct.

San Francisco Bay Area

Established a comprehensive seasonal readiness operating rhythm, meticulously aligning annual business plans, new product development and demand forecasting. This strategic framework enhanced operational efficiency, ensured seamless product launches, and optimized resources for maximum impact.

Greater Minneapolis-St. Paul Area

Responsible for integrated business planning, distribution and channel strategy, pricing and trade management, and new product development pipeline.

Greater Minneapolis-St. Paul Area

Led cross functional teams through front end innovation projects, identifying product platform opportunities and progressing lead concepts through product development stageDeveloped learning plans to advance 5-year pipeline applying qualitative and quantitative consumer research methods, including segmentation, concept testing, central location testing.

Greater Minneapolis-St. Paul Area

Conducted market analysis of dairy ingredients within the snacking industry, resulting in opportunity to to boost volume by 32% over a 5-year timeframe and a growth strategy for two emerging market regions.

Washington D.C. Metro Area

Led cross functional content marketing team of 10 people for company site averaging 2.1M+ page views and $1.6M revenue monthly; increasing productivity by 75%Created new digital content strategy to address gap in existing offerings by realigning with consumer needs, resulting in +273% blog traffic and +31% total website traffic Introduced new email.

Washington D.C. Metro Area

Led 5 priority projects for launch of new initiative achieving 2 consecutive employee recognition awards for efficiency, dedication to aggressive deadlines, and team commitment

Washington D.C. Metro Area

Collaborated with senior executives to engage participation in department projects, including more than 5 active working groups and 4 annual policy reportsOrganized logistics and prepared materials for 10+ international committee meetingsDeveloped plan to reduce department printing and expenses by 50%Maintained contact database and mailing lists of.

Worked with the resource development team to implement and improve ACCION’s global relationship management projectDrafted a comprehensive manual of procedures and policies for relationship management and trained 15 person department, including senior staffConsolidated a directory of ACCION’s market partners, investors and peer organizations using Raiser’s.