Tyler Samuelson Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

• Leveraged my knowledge of the intersections of marketing and web development to help small- & medium-sized businesses grow their audience, their brand, and their business
• Built data-driven, custom-tailored paid media campaigns across multiple consumer platforms
• Managed client campaigns, analyzing results and leveraging data-based analysis to optimize campaigns on a daily basis
• Developed impactful, mobile-responsive websites using flexible, component-based designs

Denver, Colorado, United States

During this full-time, remote software engineering program, I learned from industry professionals to gain hands-on experience with today's most relevant front-end and back-end technologies. The program included comprehensive study of HTML, CSS, JavaScript, Node.js, Express.js, MongoDB, React.js, SQL, Ruby on Rails, Git, Github, and core computer science.

Boulder, Colorado

• Played a hybrid-role where I worked alongside the Creative, Search & Media, Strategic Insights, and Content Marketing departments to produce client-ready work for brands including Charlotte’s Web Hemp, HARIBO.
• Wrote and designed content supporting external and internal campaigns, including blog posts, social content, and company’s monthly “Digital Trend Report”
• Compiled and analyzed data across several social media platforms to build monthly client-facing reports
• Contributed to spills and concepting meetings to develop creative content and strategies
• Researched consumer insights, target demographics, market and industry trends, and acquisition channels to better inform clients' digital strategies
• Performed numerous social and competitive audits and presented directly to clients

Manhattan, KS

• Implemented Google Analytics in Union website, online forms, and email content | Developedreports tailored to audience insights and strategic initiatives
• Utilized Google Analytics reporting to develop engagement strategies
• Aided in rebranding campaign through content creation, audience engagement, and strategy development and planning
• Analyzed social media presence via Sprout Analytics to develop most successful engagement practices
• Performed research in order to better understand our audience and competitors, including focus groups, personal interviews, and quantitative surveys

Manhattan, KS

• Managed 20+ digital board advertising accounts, building relationships with clients and overseeing more than $50,000 worth of ad placements
• Used Facebook Business and Google Trends to compile and analyze consumer insights in order to make strategic media recommendations
• Designed promotional graphics and produced video projects for internal and external use
• Developed dozens of press releases, website blog posts, and newsletters
• Organized multiple large-scale promotional events and served as the face of the department, communicating directly with visitors and members of other businesses

• Acted as an intermediary between the Deans of the College of Arts & Sciences and the students of the University
• Personified the Arts & Sciences customer service philosophy in all aspects of daily routines
• Assisted prospective students in selecting academic programs and student life opportunities suitable to their individual needs

• Designed and developed Wordpress site, including: laying the infrastructure, implementing features for optimized user experience, designing logos, and incorporating branded design elements
• Contributed weekly articles to the blog, telling the incredible, untold stories of Manhattan residents
• Managed the diverse range of media channels, developing strategy, making media buys, and building awareness of our content, leading to a 10x increase in visitors over a six-week period

Manhattan, KS

• Recruited 33 members to the fraternity by effectively communicating values and educating them on the value of Greek Life
• Established and upheld high recruitment standards and criteria for membership
• Consistently spoke in front of 50+ men at weekly chapter meetings, providing updates, establishing goals, and delegating supplemental roles to members
• Committed over 20 hours per week to house tours, coffee dates, and one-on-one hangouts devoted to developing close relationships with potential new members

Manhattan, KS

• Raised over $8,000 for Purple PAWS Animal Shelter through t-shirt and ticket sales
• Planned, scheduled, and oversaw organic and paid social media plans to boost awareness
• Coordinated two, large-scale philanthropy events and organized a team of 145+ males by recognizing and identifying talents to best execute philanthropy ventures and partnerships
• Managed a $2,000 budget dedicated to food, equipment rental, and media promotions

Overland Park, KS

• Managed the promotions team, regularly selling $10,000+ worth of tournament merchandise over the course of a single weekend
• Streamlined communication for tournament guests and vendors
• Observed planning of large events and crisis management

Overland Park, KS

• Maintained opening and closing responsibilities
• Directed off-campus catering events
• Ensured each customer received outstanding service:)

Software Engineering Immersive, Full-Stack Software Engineering

During this three-month, full-time, remote software engineering program, I learned from industry professionals to gain hands-on experience.

Journalism & Mass Communications, Anthropology, Advertising, Magna Cum Laude

Activities and Societies: Delta Sigma Phi, Sigma Alpha Pi, RESULTS, Advertising Club

Education record

Activities and Societies: National Honor Society, Men's Soccer, Peer Tutor