As a member of the Senior Leadership Team, set agency strategy and developed organizational capacity for growth that lead to Inc. 5000 Fastest Growing Private Companies award for three consecutive years. Led Eyeful strategy services vertical providing white space opportunity analysis, go-to-market strategies, digital marketing management, MarTech management digital due diligence, and other fractional or advisory marketing services. Led Eyeful human resources. Developed a performance management system leveraging 15five and a custom-developed competency model. Developed and facilitated regular training curriculum. Managed the selection of employee benefits. Implemented regular eNPS and weekly employee health checks to monitor satisfaction and increase retention.Devised and executed project management and operations strategies with a focus on capacity and utilization to ensure project completion within deadline and budget.

Enabled leadership development, change management, and building of organizational capacity for companies looking to accelerate their growth with sustainable and proven methods through process consultation and executive coaching.Client: Life Sciences manufacturing automation engineering firm. Developed and facilitated leadership and strategy training programs for the executive team. Built sales and marketing strategy. Advised on the development of PMO. 1:1 executive coaching with multiple executives. Client: Private boarding school: Facilitate long-term strategic objectives development. Developed OKRs and built an OKR management system of record. 1:1 executive coaching with CFO.Client: Home Warranty services company: Facilitated an executive off-site focusing on corporate strategy and change management. Developed and facilitated leadership and strategy training programs for the executive team.

Elementary and middle school educational support professional

Client: One of the fastest growing lifestyle technology websites.• Completed audit of existing sales and go-to-market communications strategy and collateral.• Developed revised go-to-market story and accompanying presentations.• Coached sales executives and support staff in strategic RFP responses.• Completed audit of existing advertising products and developed seasonal strategic advertisingpackages and go-to-market collateral.Client: Largest and fastest growing independent online sports publisher• Completed audit of existing sales and go-to-market communications strategy and collateral.• Developed revised go-to-market story and accompanying presentations.• Coached sales executives and support staff in strategic RFP responses.• Completed audit of existing advertising products and developed seasonal strategic advertisingpackages and go-to-market collateral.Client: Branded direct response mobile marketing platform• Performed a market audit and analysis, competitive analysis with recommendations on go-to- market communications strategies, packaging and pricing models.Client: One of the world’s leading media, entertainment and communications companies.• Performed an audit of online digital literacy learning initiative strategy and content leading to a recommendation on content and audience development strategies.• Managed the re-launch of a partner services portal servicing the same initiative across multiple vendors and internal stakeholder groups.Client: Global technology and data services company serving the entertainment industry • Performed market and opportunity assessments for entry into the TV and Mobile advertising industries including product strategy, positioning and pricing recommendations, revenue forecasts and go to market strategies.

Responsible for the development of advertising revenue strategy, advertising program and product development and advertising sales for Baseball Prospectus.

• Responsible for the creating and implementing marketing programs across all CBS Tech, Business,and News properties (CNET.com, Download.com, News.com, MySimon.com, CBSNews.com, TechRepublic.com, BNET.com, ZDNet.com, MoneyWatch.com) representing over $100 million dollars of advertising revenue per year. • Industry expert for the technology client vertical across TBN properties. • Built programs for key Wireless clients generating 100% year over year growth. • Architected OMMA Award winning Palm Pre Test Drive social media campaign tosupport Sprint’s Palm Pre launch generating over $1 million for CBSi. • Built research driven core sales pitches for each industry. • Primarily responsible for revenue driving advertising product development, yield management, pricing and ad innovation strategy across CNET.com and News.com. • Product development and revenue strategy across all forms of new media; blogs, podcasts, video, integrated marketing programs, sponsorships, display, social, and search.• Managed a direct staff of Media & Marketing Solutions Managers and was the primary point of contact for Sales Management in key territories. • Built and lead training programs for sales on new products and industry analysis.• Developed, managed, and optimized flagship Brand Showcase program responsible for $36 million dollars of annual advertising revenue over fifty unique clients (e.g. The Samsung Store on CNET – http://www.cnet.com/showcase/samsung-store). • Managed the development of a shared lightweight content management system to publish thesetools with increased efficiency at lower cost of development.• Coordinated with Ad Operations, Site Development, and Sales Management to effectively transitionall revenue driving opportunities through a major website overhaul.

• Responsible for the management of $26 million dollars of premier commerce services relationships. • Grew strategic accounts to meet sales growth figures each quarter.• Primary liaison between Sales Management and Product Management for items pertaining to our premier commerce services accounts.• Led project to increase efficiencies of premier client revenue in order to free up over $5 milliondollars in yearly sellable advertising inventory.• Managed multiple stakeholders within sales, marketing, and product management. • Led project to redesign premier sponsorship packages increasing overall client programperformance resulting in 30% increases in client leads and 90% increase in conversion to sale.• Managed the release of proprietary awareness and consideration analytics tool to CNET sales teams.• Built use case scenarios and training modules.• Provided feedback to the product management team with product enhancements.• Lead weekly cross-client Account Manager/Coordinator meetings.• Built best practices documentation across our key clients based on feedback from Account teams.• Trained AMs/ACs on new research findings and product developments.• Coordinated with internal finance department to ensure billing and revenue recognition process and controls for our top tier accounts were in place and Sarbanes-Oxley compliant.• 2004 Chairman’s Club award recipient.

Responsible for the management of $11 million dollars of commerce services advertising accounts, including the largest accounts in the organization (Sony, Gateway, HP, etc).• Grew strategic accounts to meet sales territory growth figures each quarter.• Consistently over sales target by 10%.• Optimized client inventory allocations to protect and enhance revenue by implementing, monitoring, and improving terms and performance of the advertising relationship.• Maintained month over month effective CPM growth for three quarters.• Increased the efficiency of accounts media dollars by 40%.• Supervised and delegated duties of Account Coordinators to ensure timely and accurate completion.

• Responsible for all visitors to Gateway.com vs. yearly forecast.• Online Advertising• Managed ad serving vendor relationship, operations, media buying, and metrics staff.• Built and managed the media planning, strategy, and negotiations processes increasing returnon investment from online advertising programs by 60%.• Managed $14 million dollar/year MarComm budget.• Responsible for creative and product promotions strategy• Implemented process improvements that decreased creative time to market by 25%.• Email Marketing.• Managed email marketing ASP vendor selection that cut email marketing costs by 70%.• Developed an opt-in email collection strategy that generated 30,000 subscriptions/month.• Responsible for email campaign metrics and reporting.• Affiliate Marketing.• Built a corporate wide affiliate program responsible for 10% of online PC sales.• Gateway.com representative in cross-functional marketing team led by SVP of Sales and Marketing.• Built an optimization model that allowed analysis of the effectiveness and reallocation of mediaspend across media vehicles in Q4’01.• Built an integrated marketing plan that increased Gateway.com sales leads to offline channels.• Participated in Gateway lead generation task force responsible for delivering $15 gross marginimpact in Q4’01 and 20% increase in year over year sales leads.

• Managed monthly online advertising campaigns.• Developed and implemented creative campaigns.• Managed advertising agency relationship; including quarterly media buys, strategic planning,campaign maintenance, media budget, reporting, and creative effectiveness testing.• Selected and transitioned to a new ad serving and tracking vendor.• Built and managed performance measurement metrics system.• Increased effectiveness of monthly campaigns by 20%.

Managed payment of vendors