Growth & Mkt, Associate Director
Ho Chi Minh City, Vietnam
MoMo e-wallet is the number 1 e-wallet and digital payment in Vietnam. In MoMo, my Scope & Responsibility comes across many projects with cross-functional teams as:1. Financial Service Growth Responsibility: + Mainly lead Financial Service special team to build up sustainable growth model for several specific Use Cases in Investment (No Term Deposit - Túi Thần Tài, Traded Fund), Credit (Pay Later - Ví Trả Sau, Cash Loan, Buy Now Pay Later) & Insurance (Non Life) + Involve in Product Development and provide optimization based on Data Analytics of User Behavior, User Segmentation & Product UI/UX + Analyze User behaviors to acquire New to Service at the optimized Cost + Deploy a massive brand campaign to increase awareness of Financial Service Use Case of MoMo2. App User Engagement Growth Responsibility: + To provide Traffic Engagement Strategy to boost User Engagement through several Use Cases in MoMo such as Donation, Entertainment (Cinema, Food Delivery...), Financial Service, Deal Platform, Social Network Platform ...) + Involve in Product Development of Social Platform to provide optimization based on Data Analytics + Analyze User behaviors to acquire more traffic and engagement + Explore and build up more channels for Traffic & Engagement3. User Growth Responsibility: + Lead New User Acquisition Team to build up a sustainable User Acquisition Channel + Monitor & Optimize Funnel Download - Register - Activation funnel whichinvolve cross functional teams such as Product, Development, Operations and Growth + Analyze data to categorize User into each cluster which can bring most impact to New User Acquisition program