ACHIEVEMENTS With nearly two decades of experience, accepted Partner role to lead Brand Development for Orange County-based boutique creative and marketing agency. Through referrals, persistence and strategic creative thinking, accelerated company growth with a proven track record for progressing brands in consumer electronics, sport, lifestyle/fashion, automotive and entertainment. SCOPEBrand Development: As an organic extension of client’s marketing team, execute executive-level leadership and consulting to grow business through strategic planning and creative decision making. Advise on all aspects of marketing including: digital marketing, e-commerce, branding and ID, retail marketing, product marketing, international marketing, public relations, brand ambassadors, package design and creative development.Digital Media Planning: Develop and execute 360° integrated digital media plans encompassing earned and paid digital media, SEM, social media, email, blog, affiliates and e-commerce integrations. Content Development: Concept, script, storyboard and produce video and photo content to establish emotional connections between products and consumers. Develop meaningful storytelling that is creatively curated to educate and entertain.Events: Whether virtual or on the live stage, execute content capture and on-site production of all assets to deliver impactful and seamless events. Virtual, live or simu-live encompassing all pre-production, production and post-production. Website Development: Focus on a simplified but informative user experience, establishing the best path for shopping customers, anticipating their needs and directing them to the best suited products and solutions. The end result is a seamless design with the ease of clients managing updates in-house.CLIENTSOakley, House of Marley, Speedo, Skout's Honor, Zippy Paws, Too Faced Cosmetics, Fisher & Paykel, Innova, Nextbase, Shimano, Ingram Micro, Eureka/Jetboil, Boochcraft, MeUndies, AACN

Never considered playing pickleball with a glove? We're here to change your mind. With an extensive background in athletic glove design, Aerow Sports noticed a unique spike in sales for right-hand golf gloves. What was going on here? Did left-handed golfers start picking up the sport in the masses? Was there a shift in the universe where lefties would soon dominate right handers? The answer was pickleball. And because nothing existed for the sport, players that were looking for performance gloves found them at their local pro shop in the form of a golf glove. But these golf gloves weren’t designed for pickleball. They didn’t have the right fit, support, flex and breathability. An idea was born.

ACHIEVEMENTSAs head of marketing, introduced first-to-market patented mobile camera lens solutions to a broad audience within a limited budget. Maintained constructive and productive ongoing relationships with big box retail outlets like Apple and Best Buy. Executed complete brand relaunch consisting of new brand identity and guidelines, website and targeted creative approach with heavy attention to maximizing conversion through effective and efficient digital media planning. SCOPELeadership: Executive level leadership and strategic marketing planning for expanding global start-up organization.Planning: Created a foundation for a long-term successful global marketing program with sturdy roots in digital, retail, public relations, events and influencer sponsorships.Branding: Executed complete re-design and introduction of all-new brand identity with special consideration to vertical target consumers.Creative Development: Lead creative direction, development and copywriting of all global marketing assets and package design.Strategic Planning: Championed brand strategy, performance and competitive product trends.Product: Worked with executive team on product definition and roadmap strategy.Website Design: Redesigned and launched a new responsive website with attention to simplified e-commerce shopping experience and integrated brand and product storytelling.Agency Management: Lead cross-functional teams and manage global creative and PR agency relationships.Budgeting: Managed all marketing budgets and reported to the CEO and CFO on effectiveness.Travel: Global travel as needed.

ACHIEVEMENTSRe-organized, re-staffed and managed a 10 person marketing team for a rapidly growing start-up. Introduced global multi-channel retail strategy to accounts like Target and Best Buy. Executed brand sponsorships and experiential activations at events like Lollapalooza showcasing real life challenges with immediate product solutions. Achieved sales in excess of $250M yearly. SCOPEManagement: Structure, staff and manage a new marketing organization consisting of retail, product, events, digital, PR and sports and entertainment within a rapidly growing brand.Leadership: Provide organizational planning and leadership to the marketing department ensuring that the appropriate structures and systems are developed to meet and exceed departmental goals.Creative Development: Lead creative team on conception of new brand campaign driving authenticity and differentiation in the marketplace.Strategic Planning: Assume overall responsibility for developing and executing the strategic marketing plans and calendar for the brand.Reporting: Establish a system of reporting and communication to share high-level information from the marketing team to the executive, product and sales teams.Product: Evaluate global opportunities and offer input to successfully expand in worldwide marketplace.Budgeting; Manage all marketing budgets.Travel: As needed.

ACHIEVEMENTSOrganized company’s first international marketing platform connecting distributors to globally approved marketing tools and assets. Grew company revenues from $60M to over $200M. Created and executed 360 multi-tier launch campaign for Crusher headphone, resulting in the company’s first ever product sell out at launch. Developed and launched global retail fixture program to tell brand and product stories while capturing valuable instore real estate. SCOPEBrand Development: Crafted multi-level global marketing strategic plans driving creative consistency and positive brand development. Product Strategy: Developed and maintained tiered marketing calendar with focused attention on driving impact during key seasons or product launchesMedia Planning: Implemented tactical print, digital, event and public relations strategies that aligned consistently with marketing calendar.Retail Development: Increased retail real estate ownership and storytelling by partnering and maintaining strong relationships with global key retail accounts.Process: Evaluated and enhanced global marketing communication process and planning.Budgeting: Managed product and retail marketing budgets.International: Global travel with heavy international focus on European market.

ACHIEVEMENTSImplemented development process to align international distributors and subsidiaries with relevant assets consistent to global marketing campaigns. Increased company revenues from $500M to over $1.2B. Launched all-new lifestyle collection aimed at introducing a younger consumer to the brand. SCOPELeadership: Lead international managers through strategic development and execution of fully integrated marketing plans - global initiatives to regional and country specific concepts.Creative Development: Managed creative and production process with internal teams assuring all international materials and requests are cohesive with global marketing strategy.Evaluation: Analyzed effectiveness of current regional and country marketing plans and leverage results to strengthen future plans.Budgeting: Managed international marketing budgets while directing country creative development.Partnerships: Leveraged key music industry partnerships and developed influencer events.Travel: International travel to respective territories.

ACHIEVEMENTSDeveloped $73M award-winning unconventional creative campaign to launch the redesigned 2005 Toyota Tacoma truck line. Created first ambassador program for Toyota with professional athlete signings across multiple sport verticals. Introduced Toyota to new event platforms and partnerships like the Dew Tour and Sheppard Fairey’s Studio One. SCOPEProject Management: Successfully managed the launch of the redesigned 2005 Tacoma ($73MM)Creative Development: Managed development and production of TV, radio, print, OOH and collateral forTacoma and Tundra truck lines.Awards & Recognition: Spearheaded post-launch campaign development for Motor Trend Truck of the Year award.Client Management: Developed strong relationships with Toyota clients on aspects of their business such as production, legal, billing and competitive reviews.Client: Toyota Trucks – Tacoma and Tundra

ACHIEVEMENTSManaged localized Tier Two creative development and increased Western Region Ad Group memberships from 7 to 21 groups. Re-positioned company with new globally approved tag line. Executed strategic planning, creative development and national launch plan for all-new LR3 vehicle range. SCOPECreative Development: Managed production of TV, radio, print and OOH for full range of Land Rover vehicles.Account Management: Work closely with account planning in the development of the Land Rover brand campaign.Client Management: Developed and maintained effective and prosperous client relationships.Media Planning: Developed effective regional and national media plans based on current business trends and local market nuances.Budgeting: Maintained media plans, budget and cash flow.Client: Land Rover – Full Line