Inventive Thinking Never Goes Out Of Style. Cultivate Communications is an inventive digital and integrated marketing agency full of artists and scientists. We believe modern marketers need to be artists and scientists. Our focus is Content Marketing Strategy and execution. The innovative thinkers at Cultivate Communications creatively craft messaging that truly engages and resonates with consumers moving them closer to buy. We help our clients leverage “the latest and greatest” in marketing tools, techniques, and technologies to strategically strengthen our clients'​ customer relationships that drive revenue. Learn more at www.cultivate-communications.com As Managing Director, I am a leader for the studios team and a subject matter expert for our clients. I am the primary point of contact for our clients, where my top priority is growing our clients'​ businesses. I am responsible for consulting, project managing, and executing integrated marketing strategies that ensure clients' branding is consistent in all messaging- across all touchpoints. Strong collaboration and leadership skills enable me to be a highly effective cross-functional team leader, where as a team, we leverage and integrate digital and multi-channel marketing to carry forward clients'​ brand, drive revenue, and meet objectives. I manage the studios creative and technical team (people, process, technology) to over-deliver clients expectations and increase efficiencies. Some of the Digital and Multi-Channel Marketing vehicles include: rethinking and redesigning logos, taglines, websites, SEO, landing pages, producing content marketing - whitepapers, eBooks, webinars, blogs; syndicating content to social media, email campaigns and eNewsletters; Cohesively integrating branding throughout clients' sales and marketing collateral - sell sheets, brochures, media kits, sales proposals, trade shows presence.

Hanson Dodge CreativeWe are America’s leading branding, technology and digital marketing agency, focused on the rapidly growing active lifestyle consumer market. We help global brands attain market leadership through a full range of integrated services and empower brands to build relationships with consumers interested in active, healthy and sustainable lifestyles. Hanson Dodge Creative is a certified Sitecore partner. Learn more at: www.hansondodge.comResponsible for growing clients' retail eBusiness revenue, and over-delivering clients' expectations. From clients' customers' perspective, strategize and collaborate to effectively integrate product marketing and special events across Digital Marketing channels including: clients' eCommerce web store (Sitecore), Email Marketing campaigns, Affiliate partnerships, PPC, SEO and Online Marketplaces (Amazon & ebay). Instrumental Online Marketplace leader facilitating each touchpoint that creates the customers' experience on ebay and Amazon: marketing and optimizing products, feed management, inventory management, shipping, receiving, and customer service. Deliver Marketplace customer service best practices and KPI metrics to clients' eCommerce Customer Service Manager and team to ensure customers enjoy remarkable experiences. Positive and effective liaison with clients' IT Team developing solutions that will enhance marketplace customers' experiences. Presents Marketplace strategy and opportunities to agency and client stakeholders, execute, manage, measure and report results. Tactical responsibilities include manipulating complex raw data into optimized product marketing on Amazon and ebay, and facilitating email marketing to drive revenue. Collaborate with clients and colleagues to explore and execute additional revenue-generating growth opportunities.

Ewald Automotive Group is a local, family-owned and operated company based in Milwaukee, WI. Ewald Auto Group includes: 6 major new and used vehicle dealerships, Midwest's largest Airstream dealership, Ewald Fleet Solutions, and Mayfair Rent-A-Car. Motivating leader responsible for the growth and development of the Marketing Assistant. Strategize, communicate, and execute annual marketing plan for the group. Develop, navigate and integrate all marketing/advertising campaigns across channels: Print, Outdoor, Radio, TV, Direct Mail, Email campaigns, Web Sites, SMS, SEO, and via planning and promoting special events. Instrumental to the strategic development of the customer loyalty program. Energetic team leader who collaborates with each of the 6 Ewald locations' General and Sales Managers to secure support and execute integrated marketing campaigns. High impacts include persuading stakeholders how redesigning and launching two key Ewald Web Sites would save money and generate additional revenue.

Fox6 Milwaukee, WITI, is a Fox-affiliated television station owned by Tribune Broadcasting. Fox6 is Southeastern Wisconsin's trusted leader in local news content. Digital Mentor to FOX6’s Sales Executives, Account Managers, Sales Managers, and the Executive Team. Substantially increased team’s digital confidence. Provided vision and leadership to guide the strategic integration of digital marketing solutions with on-air campaigns and partnerships. Initiated client visits and meetings with team members to listen and discover clients' objectives. Generated new revenue by developing strategic creatives and multi-media campaigns that solved clients' objectives and generated additional business for clients. Presented multi-media campaigns to clients and internal sales teams, set attainable expectations, closed business, executed, measured and reported KPI. Provided exceptional customer service to viewers and clients. Leveraged these FOX6 digital marketing channels: FOX6 desktop web site sponsorships and display, BT and Retargeting sponsorships, launching responsive landing pages, mobile display, app and SMS sponsorships, Email Marketing sponsorships, Social Site programs, deal sponsorships, Affiliated partnerships, contests and special events. Initiated, presented to clients, sold and executed the revenue generating FOX6 Recipe App.

The Russ Darrow Group is Wisconsin's all time #1 vehicle retailer. Russ Darrow started as a Chrysler dealership in 1965 and has grown to 15 dealership locations offering Honda, Nissan, Toyota, Chrysler, Dodge, Jeep, RAM, Kia, Mazda, Mitsubishi and Scion.Inspired the creation of this new position, designed to leverage digital solutions to grow revenue. Define and integrate Russ Darrow's Digital objectives with overall brand and marketing vision. Identify and present innovative and creative digital strategies and opportunities to senior executives. Collaborate with sales teams and cross functional teams to establish processes and efficiencies that take advantage of the marketing and sales opportunities available through all Digital Marketing Channels including: segmenting target markets in CRM and crafting email campaigns, managing email calendar; developing content for social web sites, optimizing products and marketing on 3rd party provider web sites, manufacturer web sites and dealership web sites, online display sponsorships - including BT and Retargeting, PPL, SEM and SEO programs, etc. Identify web trends, analyze ROI of all digital marketing, and develop reports to share with Executive Team.Inspirational and insightful customer centric leader of a team of 15 Digital Sales Managers segmented throughout the 15 different Russ Darrow Locations. First to create unified corporate report establishing benchmarks and showcasing each store’s digital marketing successes. One of the major highlights with Russ Darrow was playing an instrumental role in the strategizing, search, launch, execution, and development of a new CRM system corporate-wide.

Journal Interactive is the fast growing digital division of the Journal Communications media family. JSOnline is produced by Journal Interactive. JSOnline is The #1 source for local, web based news and information in southeast Wisconsin. Journal Interactive offers a wide array of Digital Marketing solutions that help clients grow their businesses. Key leader in the launch, deployment and success with numerous groundbreaking digital partnerships including Cars.com, Apartments.com, Yahoo, Carsoup. Exceed revenue goals year after year. Identify new revenue streams. Excel in establishing, nurturing and retaining meaningful long-term relationships with clients and colleagues. Passionate client and customer advocate. Accountable for reaching out and sharing digital marketing solutions with newspaper sales teams. Strategize, initiate, create campaign copy and layout ideas, pitch, negotiate, and execute win-win partnerships. Digital solutions leveraged include: special events, display, sponsorships, optimizing lead generating sites, SEM, PPC, PPL, email campaigns, behavioral and geo-targeted display, rich media display, web site development, micro sites, and landing page development.

Instrumental in the building and developing JSOnline, www.jsonline.com, and Journal Interactive from its infancy. Responsible for growing digital revenue, implementing new technologies and partnerships, supporting internal and external customers, and analyzing effectiveness and return. Exceeded digital revenue goals year-after-year. Facilitated advanced digital solutions for each business category: Real Estate, Banking, Education, Employment, Automotive, General Classified Categories, Healthcare, and Retail Categories. Remain abreast of new technologies. Proactively explored innovative unchartered additional revenue streams. Implemented, supported and analyzed the effectiveness of new projects. Consulted internal and external clients with digital solutions that meet their objectives.

The Pulitzer Prize winning Milwaukee Journal Sentinel is the largest newspaper in Wisconsin, and is a trusted leader in reporting local news. Exceeded sales expectations consistently year after year with superior account management, customer service, conflict resolution skills and teamwork. Collaborated with colleagues and managers to improve products and processes. Created and layed out high impact ad copy for newspaper and direct mail campaign. Enjoyed and thrived in the fast-paced, deadline driven Classified Advertising Department when print classifieds were the leading source for buying and selling goods and services. Consulted both businesses and private party advertisers. Attention to detail and accuracy were vital to my years of success. Worked part time while earning my undergraduate degree at University of Wisconsin-Milwaukee. Hired full time after I earned my Bachelor's in Mass Communications/Journalism. During my tenure with the print side of Journal Sentinel, in addition to Classified Advertising, I also had the opportunity to expand and spend several of my print years in each of these advertising departments: Retail Advertising, Death Notice and the Ad Agency division.