Tracy Gorman Email & Phone Number

South America

Provide custom tours to Latin America for exacting customers seeking unique, individualized experiences. Outstanding customer service and attention to detail resulting in consistent 5-star reviews on TripAdvisor and other platforms.Our mission is to create cultural connections and offer tours that foster an appreciation for the people, communities and cultures visited. When you travel with Trico Tours, you don’t just visit the country—you experience it!

Greater Minneapolis-St. Paul Area

Provide marketing strategy, market segmentation, project management, and digital marketing services for clients in various industries. Addressed clients’ needs, from message development and website design to materials creation and project management.

Principle marketing resource for planning and executing marketing strategies to achieve organizational objectives. Organization-wide subject matter expert on “voice of the customer”, market research, segmentation, pricing, branding, web strategy, user-experience, and the development of strategic marketing plans to achieve product/service growth and organizational advancement.

Develop and execute strategic plans and marketing strategies for the community bank segment that enables business units to accelerate growth and profitability. Define core branding and positioning, multi-channel messaging, and segmentation, and strategies. Direct public relations, communications through industry groups, trade events, presentations and industry publications. Oversee product innovation and program design development.

P&L responsibilities for assigned product lines. Managed all aspects of product life cycle including product development, pricing strategy, product positioning, collateral development and promotional strategies to maximize profitability and grow the business. Defined product and system requirements, led multi-division project teams and synthesized input from customers and internal stakeholders to develop go to market strategies and successfully launch new products.

Paraguay

Managed IVR channel strategy and roadmap. Implemented channel enhancements to increase customer satisfaction and maximize revenue.

Conducted consumer research and data analysis, gathered competitive intelligence, and researched best practices to identify opportunities. Translated market data into business insights and conducted financial analysis to prioritize strategies and channel roadmap.