Sr. Director Of Brand Marketing
Current
Jan 2024 - Present
AeroLeads people directory · profile
Tyler Hoke Email & Phone Number
Sr. Director of Brand Marketing at NASCAR
at
NASCAR
2 work emails found
@nascar.com
2 phones found area 607
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Director of Brand Marketing at NASCAR
Location
Charlotte, North Carolina, United States
Who is Tyler Hoke? Overview
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Quick answer
Tyler Hoke is listed as Sr. Director of Brand Marketing at NASCAR at NASCAR, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at nascar.com, phone signal with area code 607, and a matched LinkedIn profile for Tyler Hoke.
Tyler Hoke previously worked as Sr. Director of Brand Marketing at Nascar and Director of Brand Marketing at Nascar. Tyler Hoke holds Master Of Business Administration - Mba from Wake Forest University School Of Business.
Company email context
Email format at NASCAR
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{first}{last}@nascar.com
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Profile bio
About Tyler Hoke
With over nine years of experience in the sports industry, I am a passionate and creative Director of Brand Marketing at NASCAR. I lead a team of talented professionals who execute innovative and impactful campaigns, events, and partnerships that enhance NASCAR's brand awareness and fan engagement. I have a BA in Sport Administration from UNC-Chapel Hill, and I have developed my skills and expertise in brand building, ticket sales campaigns, social media marketing, and executing events both through my time at NASCAR along with previous roles at Watkins Glen International and the Carolina Hurricanes. I am driven by the mission of delivering exciting and memorable experiences to NASCAR's diverse and loyal fans, and I am always looking for new ways to connect with them and grow the sport. I value collaboration, innovation, and excellence, and I am proud to be part of the NASCAR family.
Listed skills include Event Planning, Sales, Tutoring, Microsoft Office, and 38 others.
Current workplace
Tyler Hoke's current company
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12 roles
Tyler Hoke work experience
A career timeline built from the work history available for this profile.
Director Of Brand Marketing
Aug 2022 - Jan 2024
Senior Manager, Brand Marketing
Jul 2021 - Aug 2022
Manager, Brand Marketing
May 2020 - Jul 2021
Director Of Marketing And Communications
Oversee Marketing and Public Relations efforts. Manage team consisting of Public Relations Manager and Marketing Coordinator Maintain overall Marketing / Public Relations budget ($1+ million)Strategize tactics to boost ticket sales, retain current fans and develop programs to bring in new fans
Sep 2019 - May 2020
Senior Manager Of Marketing And Community Relations
Manage $500,000+ advertising and promotions budgetOversee all marketing effortsCreate yearly marketing plan and strategize media spendsServe as point person to agency partnersDaily oversight of graphic designer on all creative projectsCollaborate with Corporate Sales department to ensure partner contractual obligations are being satisfied and identify.
Dec 2017 - Sep 2019
Manager Of Marketing And Community Relations
Curated social media platforms with an emphasis on increasing brand affinity, follower count and driving ticket sales. Resulted in 176%, 122% and 3,400% growth on Facebook, Twitter and Instagram, respectively Launched the RACE Foundation in 2015, responsible for over $40,000 in grants to local charities after 1 yearFilmed, edited and produced enticing.
Dec 2015 - Dec 2017
Marketing Coordinator
Led efforts to garner over 20,000 new prospects into database with creation of a weekly online sweepstakes Championed campaigns to be named 'Best NASCAR Track' and 'Best Wine Festival' by readers of USA TodayCoordination of Gatorade Victory Lane celebrations Oversaw print material distribution across NY, PA and parts of Canada via in-house delivery driver.
May 2014 - Dec 2015
Community Relations Intern
As a Community Relations Intern with the Carolina Hurricanes my role was to make lasting impacts in the local community by leveraging the positive influences a professional sport organization provides. I coordinated player appearances for the annual Canes Community Day, executed the Pick Up a Book and Read Program, fulfilled donation and community requests.
Sep 2013 - Apr 2014
Ticketing Intern
As a Ticketing Intern with NASCAR's Watkins Glen International I was responsible for high-volume ticket order fulfillment for mailing and will call for major facility events such as Sahlen's Six Hours of the Glen, NASCAR race weekend, the Vintage Grand Prix and the Finger Lakes Wine Festival. I also frequently interacted with the fan base through window.
May 2013 - Aug 2013
Development Intern
College Sport Research Institute
While a Development Intern with the College Sport Research Institute my main duties were to sell memberships and secure funding for the conference. Through a blend of cold calling and email I was able to sell the second most memberships on the team and was instrumental in reaching out to potential donors under the guidance of the Funding and Sponsorship.
Jan 2013 - May 2013
Bartender/ Server
Cooperstown Country Club
This is a seasonal position that I have held for the past three summers.
May 2011 - 2013
Team & coworkers
Colleagues at NASCAR
Other employees you can reach at nascar.com. View company contacts →
TS
T.R. Stape
Colleague at NascarWinter Park, Florida, United States, United States
View →
TS
Thomas Sweeney
Colleague at NascarKane County, Illinois, United States, United States
View →
RB
Ricky Bobby
Colleague at NascarRockland, Massachusetts, United States, United States
View →
JT
Jim Tostado
Colleague at NascarTopeka, Kansas, United States, United States
View →
BC
Ben Coward
Colleague at NascarCharlotte Metro, United States
View →
DV
David Vrabel
Colleague at NascarIndianapolis, Indiana, United States, United States
View →
MN
Mindy Newby
Colleague at NascarPort Orange, Florida, United States, United States
View →
SS
Shawn Simmons
Colleague at NascarLansdowne, Pennsylvania, United States, United States
View →
AM
Alejandro Morales
Colleague at NascarBenito Juárez, Mexico City, Mexico, Mexico
View →
WH
William Howard
Colleague at NascarMaitland, Florida, United States, United States
View →
T.R. Stape
Colleague at NascarWinter Park, Florida, United States, United States
View →
TS
Thomas Sweeney
Colleague at NascarKane County, Illinois, United States, United States
View →
RB
Ricky Bobby
Colleague at NascarRockland, Massachusetts, United States, United States
View →
JT
Jim Tostado
Colleague at NascarTopeka, Kansas, United States, United States
View →
BC
Ben Coward
Colleague at NascarCharlotte Metro, United States
View →
DV
David Vrabel
Colleague at NascarIndianapolis, Indiana, United States, United States
View →
MN
Mindy Newby
Colleague at NascarPort Orange, Florida, United States, United States
View →
SS
Shawn Simmons
Colleague at NascarLansdowne, Pennsylvania, United States, United States
View →
AM
Alejandro Morales
Colleague at NascarBenito Juárez, Mexico City, Mexico, Mexico
View →
WH
William Howard
Colleague at NascarMaitland, Florida, United States, United States
View →
3 education records
Tyler Hoke education
Master Of Business Administration - Mba
Wake Forest University School Of Business
Bachelor Of Arts (B.A.), Exercise And Sport Science, Sport Administration
University Of North Carolina At Chapel Hill
Education record
Cooperstown Central School
FAQ
Frequently asked questions about Tyler Hoke
Quick answers generated from the profile data available on this page.
What company does Tyler Hoke work for?
Tyler Hoke works for NASCAR.
What is Tyler Hoke's role at NASCAR?
Tyler Hoke is listed as Sr. Director of Brand Marketing at NASCAR at NASCAR.
What is Tyler Hoke's email address?
AeroLeads has found 2 work email signals at @nascar.com for Tyler Hoke at NASCAR.
What is Tyler Hoke's phone number?
AeroLeads has found 2 phone signal(s) with area code 607 for Tyler Hoke at NASCAR.
Where is Tyler Hoke based?
Tyler Hoke is based in Charlotte, North Carolina, United States while working with NASCAR.
What companies has Tyler Hoke worked for?
Tyler Hoke has worked for Nascar, Watkins Glen International, Carolina Hurricanes, College Sport Research Institute, and Cooperstown Country Club.
Who are Tyler Hoke's colleagues at NASCAR?
Tyler Hoke's colleagues at NASCAR include T.R. Stape, Thomas Sweeney, Ricky Bobby, Jim Tostado, and Ben Coward.
How can I contact Tyler Hoke?
You can use AeroLeads to view verified contact signals for Tyler Hoke at NASCAR, including work email, phone, and LinkedIn data when available.
What schools did Tyler Hoke attend?
Tyler Hoke holds Master Of Business Administration - Mba from Wake Forest University School Of Business.
What skills is Tyler Hoke known for?
Tyler Hoke is listed with skills including Event Planning, Sales, Tutoring, Microsoft Office, Powerpoint, Customer Service, Event Management, and Research.
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