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With over nine years of experience in the sports industry, I am a passionate and creative Director of Brand Marketing at NASCAR. I lead a team of talented professionals who execute innovative and impactful campaigns, events, and partnerships that enhance NASCAR's brand awareness and fan engagement. I have a BA in Sport Administration from UNC-Chapel Hill, and I have developed my skills and expertise in brand building, ticket sales campaigns, social media marketing, and executing events both through my time at NASCAR along with previous roles at Watkins Glen International and the Carolina Hurricanes. I am driven by the mission of delivering exciting and memorable experiences to NASCAR's diverse and loyal fans, and I am always looking for new ways to connect with them and grow the sport. I value collaboration, innovation, and excellence, and I am proud to be part of the NASCAR family.
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Sr. Director Of Brand MarketingNascar Jan 2024 - PresentDaytona Beach, Florida, Us
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Director Of Brand MarketingNascar Aug 2022 - Jan 2024Daytona Beach, Florida, Us
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Senior Manager, Brand MarketingNascar Jul 2021 - Aug 2022Daytona Beach, Florida, Us
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Manager, Brand MarketingNascar May 2020 - Jul 2021Daytona Beach, Florida, Us
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Director Of Marketing And CommunicationsWatkins Glen International Sep 2019 - May 2020UsOversee Marketing and Public Relations efforts. Manage team consisting of Public Relations Manager and Marketing Coordinator Maintain overall Marketing / Public Relations budget ($1+ million)Strategize tactics to boost ticket sales, retain current fans and develop programs to bring in new fans -
Senior Manager Of Marketing And Community RelationsWatkins Glen International Dec 2017 - Sep 2019UsManage $500,000+ advertising and promotions budgetOversee all marketing effortsCreate yearly marketing plan and strategize media spendsServe as point person to agency partnersDaily oversight of graphic designer on all creative projectsCollaborate with Corporate Sales department to ensure partner contractual obligations are being satisfied and identify areas for growthProvide scripts and creative direction for production of TV commercials and radio advertisementsLead charitable fundraising efforts - community impact of over $900,000 from 2016 - 2019Supervise Public Relations Manager responsible for social media managementRegularly apprise senior management of campaign progress, sales analytics and Marketing Department initiatives
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Manager Of Marketing And Community RelationsWatkins Glen International Dec 2015 - Dec 2017UsCurated social media platforms with an emphasis on increasing brand affinity, follower count and driving ticket sales. Resulted in 176%, 122% and 3,400% growth on Facebook, Twitter and Instagram, respectively Launched the RACE Foundation in 2015, responsible for over $40,000 in grants to local charities after 1 yearFilmed, edited and produced enticing content for social media and web advertising, helping to drive brand awareness Managed $92,000 yearly entertainment budget, including booking of all entertainment and coordination of production teams Responsible for mobile app management, updates and user growth Achievements: Provided premium content to marketing agency responsible for digital advertising campaigns - average ROI of 250% Averaged 121% year-over-year growth of mobile app downloads from 2015 - 2017
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Marketing CoordinatorWatkins Glen International May 2014 - Dec 2015UsLed efforts to garner over 20,000 new prospects into database with creation of a weekly online sweepstakes Championed campaigns to be named 'Best NASCAR Track' and 'Best Wine Festival' by readers of USA TodayCoordination of Gatorade Victory Lane celebrations Oversaw print material distribution across NY, PA and parts of Canada via in-house delivery driver and large-scale distribution vendorServed as point person for event weekend fan engagement initiatives
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Community Relations InternCarolina Hurricanes Sep 2013 - Apr 2014Raleigh, Nc, UsAs a Community Relations Intern with the Carolina Hurricanes my role was to make lasting impacts in the local community by leveraging the positive influences a professional sport organization provides. I coordinated player appearances for the annual Canes Community Day, executed the Pick Up a Book and Read Program, fulfilled donation and community requests and executed/assisted with major fundraising events. Some events that I was a part of include the Kids 'N Community Golf Tournament, Skate with the Canes and the annual Casino Night and Wine Tasting. These events raised $90,000, $40,000 and $280,000, respectively. All proceeds generated from such events go directly back to the Kids 'N Community Foundation, the non-profit arm of the Carolina Hurricanes, which works to assist underserved North Carolinians through grants and funding. -
Ticketing InternWatkins Glen International May 2013 - Aug 2013UsAs a Ticketing Intern with NASCAR's Watkins Glen International I was responsible for high-volume ticket order fulfillment for mailing and will call for major facility events such as Sahlen's Six Hours of the Glen, NASCAR race weekend, the Vintage Grand Prix and the Finger Lakes Wine Festival. I also frequently interacted with the fan base through window and phone ticket sales using the FanTracker system. Moreover, I provided excellent customer service skills by solving customer concerns over the phone, via email and through action form inquiries. Additional duties I took on were the supervision of will call during NASCAR weekend and the fabrication of all credential boards for gate entrance. Through ticketing I was exposed to many aspects of the NASCAR industry--including planning, security, gate flow, concessions, sales, customer service and marketing. Lastly, I developed enhanced oral and written communication skills as well as improved my ability to extensively multi-task in a fast-paced environment.
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Development InternCollege Sport Research Institute Jan 2013 - May 2013While a Development Intern with the College Sport Research Institute my main duties were to sell memberships and secure funding for the conference. Through a blend of cold calling and email I was able to sell the second most memberships on the team and was instrumental in reaching out to potential donors under the guidance of the Funding and Sponsorship Chair of the conference. In addition, I was able to provide input on the planning and coordination of the conference as well as help to brainstorm social events for attendees to promote increased attendance and interest. Similarly, I suggested ideas for the enrichment of a reward system for members in recognition of their support.
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Bartender/ ServerCooperstown Country Club May 2011 - 2013This is a seasonal position that I have held for the past three summers.
Tyler Hoke Skills
Tyler Hoke Education Details
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Wake Forest University School Of BusinessMaster Of Business Administration - Mba -
University Of North Carolina At Chapel HillSport Administration
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Cooperstown Central School
Frequently Asked Questions about Tyler Hoke
What company does Tyler Hoke work for?
Tyler Hoke works for Nascar
What is Tyler Hoke's role at the current company?
Tyler Hoke's current role is Sr. Director of Brand Marketing at NASCAR.
What is Tyler Hoke's email address?
Tyler Hoke's email address is th****@****len.com
What is Tyler Hoke's direct phone number?
Tyler Hoke's direct phone number is +160743*****
What schools did Tyler Hoke attend?
Tyler Hoke attended Wake Forest University School Of Business, University Of North Carolina At Chapel Hill, Cooperstown Central School.
What are some of Tyler Hoke's interests?
Tyler Hoke has interest in Kayaking, Children, Economic Empowerment, Traveling, Education, Poverty Alleviation, Hiking, Science And Technology, Animal Welfare, Sporting Events.
What skills is Tyler Hoke known for?
Tyler Hoke has skills like Event Planning, Sales, Tutoring, Microsoft Office, Powerpoint, Customer Service, Event Management, Research, Social Media, Marketing, Fundraising, Fantracker.
Who are Tyler Hoke's colleagues?
Tyler Hoke's colleagues are Courtney Young, Bill Papadopoulos, Adrienne Lesho, Mba, Andrue Hughart, Mateo Lopez, Steve Peterson, James Hall Jr.
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