Tracey Hudson Email & Phone Number

Western Canada

Leading a team of Veterinary Diagnostic Specialists and Consultants whose purpose is to enhance the health and well being of pets

Bc And Alberta , Canada

Currently collaborating with GSK on their Respiratory portfolio for Asthma representing - Breo, Advair and Flovent. Leading the team in BC and Alberta.

Toronto, Canada Area

Worked cross-functionally to launch 2 new Hospital products in Oncology and Anesthesia. Hired a sales team and executed the strategic plan to identify new business opportunities and grow markets. Applied in-depth knowledge of Hospital P&T process, national scope of reimbursement, and market access variability.• Collaborated nationally with various stakeholders in Oncology centers to customize new protocols for optimizing private and public reimbursement.• Implemented and trained contract sales force to build new pain management markets for interventional medical procedures, adding incremental sales revenue in new markets of Dermatology and Urology.• Reported results to executive leadership team monthly, as sales lead for weekly asset team meetings.• Grew sales of Oncology drug 283%; 141% over quota in first year.• Achieved P&T approval at 5 Hospitals in first 18 months.

Vancouver, Canada Area

Led multiple sales teams to execute strategic brand POAs in an environment of uncertainty and volatility in the marketplace. Incorporated agile thinking and strong business acumen to navigate a rapidly changing business landscape. Subject matter expertise in Pain Management and Psychiatry.• Developed an engaged and winning team with largest growth and sales 4 years in a row, resulting in multiple President’s Club award winners and career development opportunities. Increased market share 26% and achieved sales of $14M; highest in the country in 2015.• Implemented a patient first model using segmentation in the market to improve patient outcomes.• Instituted a high level of training and coaching, ensuring all messaging and promotion was aligned to compliance.• Co-chaired National Sales Meeting in 2017 and 2019. Spearheaded the theme and facilitated, developed, and presented content.• Created and led a Corporate Innovation Platform that ran successfully for 5 years. Efforts generated 100+ new business development ideas and improved employee engagement.• Collaborated with Sales Training and HR teams to create the Sales Force Excellence Program.• Successfully designed and executed personal career development plan for continuous advancement, achieving promotion from Provincial to Regional to National Sales Manager.

Western Canada

Developed KOL and HCP clinical strategy for Cold FX brand. Launched and marketed new brand Cold -Sore-FX before takeover from Valeant Pharma. Led training and educational programming for national trade accounts launch, resulting in fast uptake for listing.

Managed launch of 2 new therapeutic areas for 9 Primary Care Reps in CNS, Pain, and Women’s Health. Integrated a collaborative approach to achieve sales success while coaching and developing an engaged team with accountability for results.• Achieved sales growth of 16% with forecast of $11M by implementing a culture of passion and engagement.• Led 2008 team that placed second in country; they had been in last place for previous 3 years. Replaced underperforming team and implemented models for developing high performance.• Established an innovative culture that drove engagement scores to highest level of management.• Created a KOL Plan and customer value strategy to protect against a generic entry; successfully retained 90% of sales.

Western Canada

Led team of 5 Hospital Specialists in Western Canada with sales of $22M. Executed strategic plan for Biologic (Erythropoietin) in Nephrology. Managed all provincial market access contracts and negotiations. Achieved growth of 1% in a declining market while maintaining the highest market share (69%) in the county despite a new competitor coming to market. Worked Collaboratively with Government Affairs, Advocacy Groups , and Regulators to meet customer needs.

Vancouver, Canada Area

Launched Duragesic for Non-Cancer Pain into Canada. Worked with GPs, Oncologists, and Palliative Care Physicians to increase education for Pain Management. Developed GPs to become national and international-level KOLs in areas of Pain Management, Gastroenterology, and Women’s Health.

Progressed through various roles in sales and marketing while completing MBA. Developed and executed brand plans, budgets, and forecasts for Diabetes product line. Worked with global affiliates to launch new products into Canada. Gained extensive experience in prescription products, OTC, key accounts, and hospital channels.

Certificate In Organizational Coaching

ICF -Certified as an ACC level coach.

Mba, International Business, Marketing

Bsc., Kinesiology

Activities and Societies: SFU Swim Team

Strategy And Innovation

Executive Leadership Course