Traci Dibble Email & Phone Number

United States

Blue Bell, Pennsylvania, United States

Leads a department of 13 writers, graphic designers, and illustrators through development and production of more than 700 books across four languages. Oversees all aspects of the publishing business, from purchasing, production, budget, hiring, translation, and marketingImplemented a new workflow system and branding guideline to streamline production processGrown several designers into managers and directors with ongoing professional development, Skillshare courses, and peer groups with other new managers

Led a team of six graphic designers, videographers, and web designers to deliver digital and print collateral for a nationwide Sales TeamReorganized the department to be a regional support model for customizing copy, design, and campaigns for account managersIntroduced JIRA for tracking marketing projects and requests that resulted in decreasing turnaround time from 7 business days to 2 business daysIncreased social media engagement by implementing a targeted campaign of our professional development coaches and celebrity partners to do webinarsCollaborated with R & D team to revamp all catalogs and sales materials to launch a new keystone product – ARC CoreDesigned a brand new, state-of-the-art tradeshow booth for National Conferences that allowed our staff to host professional development sessionsPrevious Positions: Creative Project Manager and Lead Graphic Designer

Philadelphia, Pennsylvania, United States

Assisted in the research and development of original toy and craft concepts.File set up for soft and hard line products, including large format sizing, color correction, die cuts, and spec packsPhotography, retail pitch decks, prototyping for new product conceptsWriting and illustrating how-to instructions and for craft kits