Drove exponential growth and scaled sales by 18X in the first year, transforming the brand into one of the leaders in the category. Established and optimized multi consumer touchpoints, from acquistion through retention, ensuring a seemless and engaging expereince. Built and scaled social media, paid ads, email marketing and content strategies in a restricted category to maximize ROI and brand visibility. Contributed to nearly every aspect of the business, from strategic planning to day-to-day operations in a fast-paced startup environment. Also, had a lot of fun doing it. 👊

Created a Real Estate App that enables Agents to own their listings, gain valuable data driven insights, and close faster with clients to streamline the home buying process.

Efficiently spearheaded comprehensive cross-channel marketing initiatives to propel brand growth, encompassing market research, strategic acquisitions, hyper-targeted email campaigns, impactful social media, engaging podcasts, influential partnerships, search engine optimization (SEO), website development, UX/UI enhancements, and compelling content creation. Employed data analytics to extract valuable insights, personalize experiences, and optimize return on investment (ROI). Nurtured enduring partnerships with vendors, internal departments, and external marketing agencies to diligently support overarching marketing objectives. Provided specialized proficiency in marketing and brand development, successfully implementing result-oriented strategies to amplify website traffic, heighten brand recognition, drive sales, and foster unwavering customer loyalty across multiple distinguished brands. Effectively streamlined operational workflows through astute process restructuring and innovative technological implementations. Collaborated synergistically with Spotify and their esteemed legal team to effectually revise and update internal advertising policies, thereby facilitating the seamless promotion of CBD ingestible products and Delta-9 endorsements on the revered Joe Rogan podcast.

Delivered an enhanced digital experience by leading global marketing campaigns, plans, and tactics with a consumer-focused approach to drive growth and increase brand awareness. Gathered incisive insight into the shopper mindset with consumer panel testing, presented products in new markets, led multiple projects, and delivered presentations to update executives on progress.

Administered the entire marketing lifecycle, provided guidance for creative direction, assessed the efficacy of existing marketing initiatives, and enhanced marketing decisions based on industry trends and competitor performance. Conducted comprehensive training sessions on co-developing go-to-market plans, touchpoints, and internal implementations for personnel across local offices in each market. Established a formidable market presence for the company's vape brand across multiple countries, including Italy, France, the UK, Germany, Japan, Greece, Russia, Spain, and Ireland, through meticulous product launch mapping, activation-focused touchpoint comprehension, acquisition of new media opportunities, and precise timeline determination. Achieved brand expansion objectives and effectively reached untapped audiences by implementing pilot product test markets, developing essential global marketing tools, and employing data-driven, targeted strategies like digital advertising, social media campaigns, and retail activations.

Orchestrated and coordinated key marketing activities to lead end-to-end brand activation efforts including devising and developing full-scale consumer activation strategy targeted at the US market using market trends data and consumer insights. Strategically piloted the company’s first ever retail activation and coordinated with external agencies and internal stakeholders to drive forward consumer marketing strategy. Led engagements with key festival organizations to negotiate sponsorship contracts.

Define core brand positioning within highly restricted category in order to deliver against business objectives by deploying consumer focused activations across the US. Leverage market research and overall brand direction to advance marketing strategies that resonate with consumers and provide essential insights for future growth. Negotiated sponsorship contracts with multiple festival organizations that align with brands core values.

BMX Racing - Vet Pro SupercrossBMX - 2007 World #2 - 2008 World #2 - 2009 World #4Road Racing - Mountain Bike

Developed tactical community strategy for multiple brands to foster grass-roots brand affinity & loyalty for Fortune 500 tobacco brand. Hyper-local approach combined with a concentration on social development fostered deep community engagement and successful brand engagement, which was used as a model for national expansion. Responsible for a full-range of strategy development, ideation, project management, field operations, training and experiential consumer marketing as program advanced on a national scale.

Successfully managed national training and development programs, combining consumer analysis and Brand insights to evolve marketing standards as the program grew. Orchestrated multiple markets and teams while adhering to strict legal procedures and delivering best-in-class results through careful planning and execution.

Delivered sustainable growth within regional footprint, exceeding expectations through innovative marketing solutions and high profile experiential event launches. Increased ROI for clients and boosted brand awareness by 10%, while expanding market footprint by 48%. Established long-term relationships with over 150 businesses which exceeded established business KPI's. Selected as test market for new product launches and programs due to demonstrated leadership and executional excellence.