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Tsega is an experienced digital product executive with a background in leadership and management. He has over 20 years of experience in product and user experience design. Most recently, Tsega served as the VP/Head of Digital Product at Dollar Shave Club, where he led digital strategy, planning, and the experimentation program. Tsega was the first product hire at the company and played a key role in scaling the product experience, processes, and team through the company's growth and its $1 billion acquisition by Unilever.Before joining Dollar Shave Club, Tsega led product, design, and engineering teams at various companies including TicketMaster, MySpace, Jam City, and Science. He holds a B.F.A in Communication Arts & Design from Virginia Commonwealth University School of Arts.
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Chief Product OfficerNectar Allergy Dec 2022 - PresentNectar is bringing together cutting-edge scientific research, modern consumer technology, and a delightful experience to put an end to allergies. -
Head Of ProductNectar Allergy Sep 2021 - Dec 20220 to 1 product build out and launch leading to a successful series A fund raise
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Startup MentorFoundersboost Mar 2023 - PresentSanta Monica, Ca, UsFoundersBoost is a free pre-seed & seed stage pre-accelerator preparing promising tech-startups for accelerators, investment, and/or revenue through hands-on mentorship and connections -
Vice President & Head Of ProductDollar Shave Club Oct 2019 - Jul 2021Marina Del Rey, Ca, Us -
Vice President Of Product OpsDollar Shave Club May 2018 - Oct 2019Marina Del Rey, Ca, Us
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Vice President Of Product, GrowthDollar Shave Club Jun 2017 - May 2018Marina Del Rey, Ca, Us
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Senior Director Of ProductDollar Shave Club Jan 2015 - May 2017Marina Del Rey, Ca, Us
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Director Of ProductDollar Shave Club Dec 2012 - Dec 2014Marina Del Rey, Ca, Us
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Director Of Product At TopfloorScience Aug 2012 - Nov 2012Santa Monica, Ca, UsHead of Product, working with a core team of engineers to launch flagship e-commerce website, from concept to finish within 2 months -- working with the leadership team to documentation product direction, UX flows and wire frames and UI design deliverables. -
Principal Product ManagerJam City Jan 2011 - Jul 2012Culver City, California, UsAs the lead Product Manager for the MindJolt Facebook app, I worked across teams to define the product roadmap, conduct AB tests, launch new features and utilize analytics for insight into user behavior and usage patterns.Responsibilities included working with a designer to define and deliver UI and HTML prototypes, directing the engineering team through prioritization and product definition, building on and around the Facebook platform and measuring success through analytics tools and database queries as needed. -
Sr. Staff Product ManagerMyspace Jul 2010 - Jan 2011Beverly Hills, Ca, UsAs part of the full relaunch of Myspace, I oversaw the roll out of an updated website navigation and a streamlined registration process that reduced the total steps from 11 to 3. -
Sr. Product ManagerMyspace Sep 2009 - Jul 2010Beverly Hills, Ca, UsI worked with a team of desingers and software engineers to launch new communication tool and update existing ones. This effort included the addition of photo, video and link sharing options via the status update tool and updates to link sharing tools with the development of a sharing bookmarklet and distributed sharing widgets.
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Senior DesignerTsavo Media Inc. Oct 2008 - Aug 2009As the Senior Designer, I worked closely with the VP of Product and Design, Director of Content and Dev. teams to concept, design, and release a network of content properties targeted towards various online demographics. Once released, I continued to help update and evolve these sites based on research and internal feedback as well as managing some of the daily workflow of our photo publisher.I was also the lead designer on our Daymix Network site (daymix.com) which acts as a search portal and the front door to our portfolio of sites.
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PrincipalTsega Dinka Graphic Designs Aug 2003 - Jul 2009I have designed & built websites, created logos, music packaging and marketing materials for clients in Los Angeles, San Francisco, New York, Chicago and Portland.These opportunities have not only allowed me to develop as a designer but also help me learn the best way to convey my clients’ message.
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Senior DesignerSpot Runner Apr 2008 - Oct 2008Irvine, California, UsAs a Senior Web Designer at Spot Runner, I was involved in the concepting and design of several advertising media & campaign management tools. Collaborating with product managers, information architects and front–end devolopers, I created functional prototypes which are currently being used for client demos, planning future development and solving exisitng UI problems. I was also responsible for the design of portals targeted towards the jewelry industry and other advertising partners. -
Senior DesignerTicketmaster Sep 2007 - Apr 2008Beverly Hills, California, UsIn my role at Ticketmaster, I have designed two of the latest user driven products, the MyTicketmaster and the Customize My Alerts pages. My roles on these projects have included designing the layout grid, interface and user interaction.Working closely with a team of front-end & back-end developers, we have user-tested and released products which now provide a richer user experience on the Ticketmaster website.Other projects include branding of the “Game On” corporate leadership conference, designing custom splash pages for seasonal promotions, and created marketing banners to promote shows and events on our site. -
DesignerTicketmaster Aug 2006 - Sep 2007Beverly Hills, California, Us
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Associate DesignerTicketmaster Aug 2005 - Aug 2006Beverly Hills, California, Us
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Project ManagerTechnical Imaging Services Mar 2002 - Aug 2004• Production Artist - 03/2002 to 05/2002I was hired to digitize and archive hand-drawn engineering maps and technical drawings for the Bonneville Power Administration. Using Bentley’s Microstation software (a program similar to Autocad), I was able to scan & restore drawings dating as far back as 1930, to later be used by engineers working in the field.After 3 months as a production artist, I was promoted to supervise a team and oversee the completion and final delivery of 10,000 digitized engineering drawing.My responsibilities included scheduling pick-up and drop-off appointments with the client, keeping track of hours, quality assurance, training employees and weekly reporting.
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ProoferSouthern Graphic Systems Jan 2001 - May 2001Louisville, Ky, UsPrepared presentation material for the company's clients including Coca–Cola, Nestlé, Johnson & Johnson and General Mills; Produced color-key overlays, analog waterproofs, positives and negatives; Gained experience in the presentation standards of the design industry, Pantone color process and theory and an understanding of the Pre-Press techniques for large packaging design jobs.
Tsega Dinka Skills
Tsega Dinka Education Details
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Virginia Commonwealth University School Of The ArtsCommunication Arts & Design -
Ucla ExtensionIntro To Flash & Actionscripting
Frequently Asked Questions about Tsega Dinka
What company does Tsega Dinka work for?
Tsega Dinka works for Nectar Allergy
What is Tsega Dinka's role at the current company?
Tsega Dinka's current role is Chief Product Officer at Nectar Allergy.
What is Tsega Dinka's email address?
Tsega Dinka's email address is ts****@****ail.com
What is Tsega Dinka's direct phone number?
Tsega Dinka's direct phone number is +181857*****
What schools did Tsega Dinka attend?
Tsega Dinka attended Virginia Commonwealth University School Of The Arts, Ucla Extension.
What are some of Tsega Dinka's interests?
Tsega Dinka has interest in Social Networking, Photography, Hiking, Music, Painting, Street Art, Furniture Design, Modern Architecture And Beauty, Graphic Design, New Media.
What skills is Tsega Dinka known for?
Tsega Dinka has skills like User Experience, User Interface Design, Product Management, E Commerce, Web Design, Product Design, Interaction Design, User Interface, Typography, Graphic Design, Social Media, Information Architecture.
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