Tracy Jackson Email and Phone Number
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Brand transformation. Content strategy. Team leadership. I do a lot of things. But before I do anything, I ask why it should be done. The answers drive everything and provide purpose - and purpose gets results.After 25+ years working with B2B companies, I've learned that emotional connection matters, even (especially) in professional services and tech. Why? Because behind every business decision is a human being. When we connect with people authentically, the results follow:--568% increase in website traffic strengthening employer brand--40% growth in engagement for diversity initiatives--Supported analytics business growth to $7.2MM by improving customer experience--86% improvement in digital conversion rates through audience engagementI build and lead global teams with a focus on clarifying objectives - getting everyone in sync and moving with purpose. I've partnered with leading SaaS, life sciences, health IT and F50 tech companies to hone in on the "so what" of their business situation.Why? Because clarity matters. Without clarity? Chaos, noise, empty experiences, wasted budgets and flat sales. Also, way less fun.My toolbox includes:--Brand strategy & activation--Content transformation--Team leadership & mentoring--Marketing innovation--Digital optimization--Strategic storytelling--Human-centered designCurrently consulting with B2B organizations to transform their brands and share their story. Let's connect if you're looking to cut through the noise and create meaningful connections with your audiences.Contact: tracy@tracyLjackson.com
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Brand Strategy Consultancy | Brand And Marketing InnovationTracy L JacksonChicago, Il, Us
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Fractional CmoSecure Compliance Solutions Apr 2023 - PresentHillside, Il, UsProvide marketing leadership for growing cybersecurity firm, focusing on establishing marketing foundations and recommending strategic direction for brand and content development.
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Brand Strategist | ConsultantTracy L Jackson Jan 2016 - PresentWHAT I DOI activate brands by establishing emotional connections with audiences to drive top-line revenue and loyalty. Deliverables range from strategy and planning through to execution. HOW I DO IT Through a meaningful discovery process, I translate business objectives into brand and marketing strategies. I'll pinpoint what really matters to your customer to improve their experience with you and keep them coming back. It also helps your sales team close deals.WHERE I DO ITIndustries include cybersecurity, travel, life sciences, technology, health IT, fintech, professional services, SaaS, retail tech, hospitality and lifestyle brands in health and wellness. Clients include Secure Compliance Solutions, CG Life, Indigo Slate, Haskell, Microsoft, SAP, Dante32, Year of Living Better, American Marketing Association (AMA), Vision96, Ward Howell, Revionics, Keller Williams Real Estate, Alie McManus Freedom Yoga, Skin Studio Chicago.HOW TO CONNECT:tracy@tracyLjackson.com
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Brand Strategy & Product Marketing ConsultantDante32 Jan 2022 - Jan 2024Chicago, Illinois, Us -
Design Thinking ConsultantYear Of Living Better® Jan 2023 - Dec 2023 -
Brand Strategy ConsultantYear Of Living Better® Jan 2019 - Dec 2022
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Director Creative ServicesPeak6 Investments Feb 2020 - Feb 2021Chicago, Il, Us -
Branding & Digital Marketing ConsultantMiod, Llc Dec 2015 - Feb 2020Evanston, Il, UsSupport clients in the life sciences, health IT, CPG, SaaS, retail technology, research and analytics industries by establishing their voice on social media. MIOD is Marketing Intelligence On Demand. WHAT PEOPLE SAY"Tracy is a proven marketing executive who brings a unique skill set and expertise to any company. She has an excellent creative mind, so the work she creates grabs the audiences’ attention and clearly communicates the value proposition of the product and/or service she is marketing." -- Tricia Spellman, Founder MIOD -
Svp Marketing & StrategyMobile Technology Startup Dec 2017 - Jul 2018Identified new markets and proposed a new go-to-market strategy, mapped customer journeys, created customer personas and message matrixes, clarified product benefits, and improved the company's sales pitches. This startup provided location-based mobile technology that changed the way users receive information and business gets done.
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Global Marketing DirectorThe Smart Cube Jul 2013 - Dec 2015London, GbLed all marketing and brand strategy, planning and execution across Europe and North America for a research and analytics company, which targeted industries such as CPG, technology, retail, and pharmaceuticals and life sciences. I communicated complex services in ways that were interesting and easy to understand. I enabled our sales team to close deals through improved value propositions, lead generation tools, email marketing and automation programs, content strategy and social media awareness. With my guidance and leadership, the company's market position and credibility improved with increased awareness among key trade publications. I also led and motivated the internal marketing team by making our work process engaging and fun. WHAT PEOPLE SAY"Tracy brought a strong and inspired voice to The Smart Cube and made my job much easier. Her work allowed me a voice and back drop to mold my sales pitch and presentation to the company I was approaching." -- Theresa Szokola, Vice President Business Development at The Smart Cube -
Senior Marketing ManagerHimss Mar 2008 - Jul 2013Chicago, Il, UsLed marketing for HIMSS Analytics - the data and analytics division of HIMSS. I built communication platforms that had a heart and soul. Then I told the market about them in creative ways that delivered results. Specific responsibilities included brand and marketing strategy, planning, budget management, website strategy and redesign, campaign creation and execution, email marketing, marketing automation, event marketing, database management, etc. WHAT PEOPLE SAY"Tracy changed they way I think about marketing. Her campaigns were high impact and drove audience engagement." -- Matt Schuchardt, Senior Director Innovation & Business Development at HIMSS -
Marketing StrategistBy Design Partners Dec 2006 - Mar 2008Created compelling communication plans and marketing strategies for organizations with an admirable cause. Provided marketing consulting services for small businesses in both B2B and B2C markets.
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Digital Marketing ManagerSpencer Stuart Apr 2000 - Dec 2006Chicago, Il, UsPartnered with a team of application developers, designers and writers to create online experiences that were forward thinking yet true to the traditional brand of an executive search firm. Specific responsibilities included online branding, marketing strategy, website management, email campaigns, lead generation tools, etc. -
Marketing Manager & Content ManagerAllscripts Feb 1999 - Apr 2000Chicago, Il, UsI worked for the startup, Extendedcare.com, which was acquired by Allscripts in 2008. Managed all public facing online communications for a web-based managed care product in the healthcare industry. Redesigned website to incorporate SEO strategies for content management and implemented SEM to drive more traffic to the site. -
Marketing CoordinatorCarepath Health Network Inc Jul 1997 - Feb 1999Promoted services for a network of nursing homes/assisted living facilities and supported the sales department.
Tracy Jackson Skills
Tracy Jackson Education Details
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Eastern Illinois UniversityMarketing -
University Of WestminsterMarketing
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Moksha Yoga CenterMindfulness & Yoga
Frequently Asked Questions about Tracy Jackson
What company does Tracy Jackson work for?
Tracy Jackson works for Tracy L Jackson
What is Tracy Jackson's role at the current company?
Tracy Jackson's current role is Brand Strategy Consultancy | Brand and Marketing Innovation.
What is Tracy Jackson's email address?
Tracy Jackson's email address is td****@****ail.com
What is Tracy Jackson's direct phone number?
Tracy Jackson's direct phone number is (773) 620*****
What schools did Tracy Jackson attend?
Tracy Jackson attended Eastern Illinois University, University Of Westminster, Moksha Yoga Center.
What are some of Tracy Jackson's interests?
Tracy Jackson has interest in Social Services, Comedy, Economic Empowerment, Yoga, Nutrition, Civil Rights And Social Action, Education, Photography, Music, Human Rights.
What skills is Tracy Jackson known for?
Tracy Jackson has skills like Digital Marketing, Marketing Strategy, Strategy, Integrated Marketing, Email Marketing, Leadership, Social Media, Brand Development, Account Management, Marketing Communications, Sales, Analytics.
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