Todd Dorton Email & Phone Number

Lead online product team in using VOC and industry research to define and create new and innovative online learning product solutions as well as lead the evolution and enhancement of the online user experience. Partnered with Elite Executive team to develop online strategy needs for 25+ professions and 350K+ customers. Manage prioritization of online IT road map and coordinate all functionality/UX changes to websites. Point person for project management and requirements development for large strategic cross functional initiatives. • Manage subscription product membership engagement across all Colibri business units• Managed product design and launch of online business model across multiple markets• Launched online upsell program with initial conversion rate of 3%, after 2 quarters, the rate has more than double and held steady at 7%• Managed UX design and launch of Elite membership products • Created product concept & business case for proposed B2B Cosmetology Membership product• Conceptualized and launched B2C Cosmetology Professional Development product • Successfully developed and launched Healthcare Membership products, a top strategic initiative, resulted in 50% higher new member acquisitions in membership markets and escalated roll out plan due to exceed Executive team expectations.• Provided strategic and creative direction for Top Beauty Trends Product, expanded from annual print industry trend list to seasonal product offered in print and digital formats• Oversaw instruction, design, and digital production of digital learning content

Greater St. Louis Area

Successfully managed the launch of the physician-facing prior authorization strategy for Express Scripts, which included an online portal, with the technical infrastructure and support needs of a nationally reaching platform for 3,000+ medium-large size healthcare organizations and their correlating physicians’ across the country• Launched physician-facing prior authorization channels resulting in a significant reduction in operational cost per prior authorization transaction• Lead and coordinated large cross-functional teams and collaborated with 30 departmental project managers on a weekly basis to assure projects were on track and deadlines were being met• Created training materials, such as webinars, quick start guides, and manuals for account teams to operate autonomously• Created, developed, promoted, and implemented new product initiatives focused on growing physician adoption of electronic prior authorization tools• Developed and executed multichannel marketing and communication strategies related to electronic prior authorization channels resulting in new clients and increased end user awareness• Conducted financial analysis and developed business cases to secure funding in the millions for current pharmacy-facing clients

Greater St. Louis Area

Designed and implemented a multidepartment cross-functional review process for all external Express Scripts communications to ensure messaging aligned with the Express Scripts brand, while providing an excellent client and vendor experience• Optimized communications across all departments and channels to decrease internal communication costs, as well as increase the effectiveness of the messaging directed towards clients and external vendors• Gained cross-functional buy-in for cross-functional communication review process • Coordinated efforts with analytical teams to determine the effectiveness of individual campaigns by channel, and leveraged internal partners to transition to the most efficient and effective channels identified• Prepared departments for operational impacts created by changes in the communication infrastructure• Developed external communication standards using insights gained from our key stakeholders • Trained all levels involved in the newly designed external communication review process, and monitored results in order to identify problem areas and bottlenecks throughout various communication channels

Greater St. Louis Area

Reviewed organizational-wide funding requests, and provided reports for the Project Review Board, which consisted of 12 Senior Vice Presidents, who met weekly to review and approve project funding• Selected by our Senior Director to facilitate Project Review Board meetings • Improved business case review processes by enhancing business case templates, removing duplicate review steps, ensuring tighter NPV reviews, and merging operational impact assessments and IT estimation pro esses in to one streamline flow• Coordinated efforts with business requestors and IT business analysts to define project requirements and develop business cases • Aligned corporate initiatives with strategic goals in the development of such business cases• Educated senior leadership weekly on proposed initiatives, enabling them to make strategic funding decisions• Prioritized all large corporate initiatives requiring IT funding• Monitored productivity and deployment of budgeted IT project resources totaling $30+ million

Greater St. Louis Area

Provided creative and consultative services on a variety of corporate marketing initiatives, some of which included community PR, home delivery services, and internal communication campaigns• Developed creative concepts and copy to help resonate with targeted audiences• Procured bids and materials for various projects• Ensured projects were produced on time and on budget• Created rotating art gallery by giving local artists the ability to display and sell art work inside Express Scripts’ home office• Developed and organized artwork contest with University of Missouri St. Louis - Art Department for corporate holiday cards • Created collateral to promote Express Scripts’ move to the University of Missouri St. Louis Campus as part of the 2007 Homecoming activities

Greater St. Louis Area

Recruited, hired, trained, developed and retained management and sales talent for the organization, while maintaining high visual merchandising standards and effective scheduling practices to maximize sales potential• Improved store audits at underperforming locations by developing sales staff, enforcing corporate visual standards, and improving store level operational procedures • Improved store shrink results by enforcing operational standards to secure company assets• Successfully met yearly sales goals in declining mall traffic locations • Recognized by a Senior Vice President for having the best looking store in the region

Master Of Business Administration, Marketing Emphasis

Bachelor Of Science, Personal Finance

Activities and Societies: Kappa Sigma Fraternity

Education record