Tom Rector Email & Phone Number

My newest venture —- e-rector advisors —- is a consultancy practice focusing on assisting food industry stakeholders with successful navigation of the emerging social media and networking world. Through strategic collaboration, we focus upon establishing an online presence for —- and frequency to —- for their corporate and personal brands, often managing all executional aspects of that strategy for the client. An allied function includes the development of sales productivity tools, eLearning, and applied technology to manufacturers, distributors, food sales agency groups. As part of my eLearning interest, I have joined forces with Humble Pie Communications, focusing on client development and new business for video training and their HumbleSmart training tools.

Foodservice University is the primary eLearning solutions provider in the food channel. As CEO, I manage all aspects of business development, client management, business alliances, and new product expansion. In addition, we consult with foodservice clients on business practice, social media application, and distribution leverage.

Develop, produce, and deliver customized online training for the food industry, marketed under the Foodservice University brand identity. Business development, networking, and alliance development are primary roles, outside of executive management of seven-person organization. CONTACT Office: 404.394.1849, Email: trector@foodserviceu.com

Consulting practice focused on providing the tools and technology to assure sales productivity and eBusiness initiatives for the foodservice industry.

Developed and directed all consumer sales and marketing for this century-old coffee roasting business. Redesigned and re-positioned all products into graphic-rich premium packaging; developed a new premium whole bean line packaged in upscale canisters, to take advantage of the trend toward single-origin varieties; and expanded the broker, distributor, and retailer supply-chain throughout our 12-state Western US target marketing area. Established and personally managed the exclusive Safeway-signature label business, significantly impacting our overall profitability and distribution. Created a sales team focused on premium sales and new channel distribution. The company was ultimately sold and absorbed into a larger entity.

Member of the CEO-selected team tasked with re-organizing this $1.2B grower-owned cooperative into a profitable business. Consolidated all sales groups into a singlely focused brand team, expanded account coverage and initiatives, targeted and communicated corporate vision and goals. Managed and reorganized the S&W grocery subsidiary to regain its premium positioning within its canned fruits and vegetables category. Led the board-appointed ERP evaluation team, as well as the cross-functional strategic planning group.

Senior executive in charge of all sales activities for this Fortune 100 food producer. Managed all brands, custom label, and merchandising programs. Total of 28 on team, with over 100 sales agents.

Various sales responsibilities in the foodservice division, beginning as a Territory Manager in Indianapolis, moving to Region Manager in Denver, then National Training Manager at Elmhurst HQ, and finally as Western Zone Manager, responsible for 28 territories and four regions in the western US.

Bs/Ba, Business Administration / Marketing

Studied Toward Mba, Specialized Sales, Merchandising And Marketing Operations