Principal Owner
Current• Identify and sign new songwriting and production talents, while cultivating industry relationships.• Communicate with relevant stakeholders including clients, record labels, studios, and television representatives.• Support launch campaign strategies, bringing new products to markets, and selling over 25M singles/albums.• Lead daily production and marketing activities, meeting creative meetings, and driving collaborative efforts.• Research, source and secure travel and production support logistics for multiple touring artists.• Devise marketing strategies for tours, videos, films, tv, publicity, and merchandising operations worldwide.• Create songs for artists/placements, running production of live performances and personal appearances.• Generate over 1B in streams and viewership across global platforms such as iTunes, YouTube, and Spotify.• Detect key metrics and market trends by researching current industry trends and social media-related data.• Partner with labels, offering promotional materials, securing press events, and maximizing marketing efforts.• Develop, produce, and direct original trans-media series across social media platforms like Instagram. • Share data-driven insights to internal teams, while giving advice on potential opportunities or risks. • Form trendy content vehicles and branding strategies geared towards millennial and Gen Z audiences.