Tea Siikonen Email & Phone Number

Helsinki, Fi

Helsinki Metropolitan Area

MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV’s media group includes: MTV Katsomo streaming service and free TV channels (MTV3, MTV Sub, MTV Ava). MTV News that shares the latest news in multiple channels. MTV also organises new tv and media industry event TV & MEDIA, and organises yearly Finland’s biggest societal festival, SuomiAreena, in collaboration with the city of Pori. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. (MTV is part of Telia’s TV/Media business area that includes also Swedish TV4.)I report to VP, People, Corporate Communications & Responsibility, Brand Design Hub.

Helsinki Metropolitan Area

MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV’s media group includes: MTV Katsomo streaming service and free TV channels (MTV3, MTV Sub, MTV Ava). MTV News that shares the latest news in multiple channels. MTV also organises new tv and media industry event TV & MEDIA, and organises yearly Finland’s biggest societal festival, SuomiAreena, in collaboration with the city of Pori. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. (MTV is part of Telia’s TV/Media business area that includes also Swedish TV4.)My job is to• lead and manage operationally MTV Oy's HR, Corporate Communications & Responsibility unit• strengthen collaboration between HR, corporate communications & responsibility teams• support MTV Oy's VP, Brand & Design, SuomiAreena, People, Corporate Communications & Responsibility in strategy work and planning regarding HR, corporate communications & responsibility mattersI report to VP, Brand & Design, SuomiAreena, People, Corporate Communications & Responsibility.

Helsinki Metropolitan Area

MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV’s media group includes: Free TV channels MTV3, MTV Sub and MTV Ava. MTV News that shares the latest news in multiple channels. MTV Katsomo and C More streaming services. MTV also organises new tv and media industry event TV & MEDIA, and organises yearly Finland’s biggest societal festival, SuomiAreena, in collaboration with the city of Pori. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. (MTV is part of Telia’s TV/Media business area that includes also Swedish TV4.)My job is to• lead and develop MTV’s corporate communications (internal and external)• lead and develop MTV’s responsibility strategy and communications• develop MTV’s corporate brand and strengthen MTV’s employer brand• develop and execute strategy communications (internal/external)• execute responsibility communications (internal/external)• manage MTV’s corporate communications’ media relations• plan and execute internal and external communications – also in collaboration with Telia’s TV/Media business area• manage MTV’s corporate communications’ social media content strategy and produce content (LinkedIn: MTV Oy, Twitter: @MTVSuomi)• consult and coach MTV’s employees, units and functions in communications and responsibility matters• be a part of MTV’s SuomiAreena and SuomiAreena Goes Media/ TV & MEDIA 2023 steering group• lead MTV's new Reputation & Responsibility teamI report to VP, People, Brand & Culture.

Helsinki Metropolitan Area

MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV’s media group includes: Free TV channels MTV3, MTV Sub and MTV Ava. MTV News that shares the latest news in multiple channels. MTV Katsomo and C More streaming services. MTV also organises new tv and media industry event TV & MEDIA, and organises yearly Finland’s biggest societal festival, SuomiAreena, in collaboration with the city of Pori. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. (MTV is part of Telia’s TV/Media business area that includes also Swedish TV4.)My job was to• lead and develop MTV’s corporate communications (internal and external)• manage MTV’s corporate communications’ media relations• plan and execute internal and external communications – also in collaboration with Telia’s TV/Media business area• develop MTV’s corporate brand and strengthen MTV’s employer brand• advance MTV’s corporate social responsibility strategy and communications• develop and execute strategy communications (internal/external)• manage MTV’s corporate communications’ social media content strategy and produce content (LinkedIn: MTV Oy, Twitter: @MTVSuomi)• consult and coach MTV’s employees, units and functions in communications matters• be a part of MTV’s SuomiAreena steering group• lead a team of Communications Specialists (program information team)• lead a team of Social Media Producers (August–December 2020)I report to Director of Marketing & Communications.

Espoo, Uusimaa, Finland

In Finland, Momentum Productions Oy does music production (e.g. song writing, composing, adaptations, recording, sound mixing, publishing), podcast and audiobook production (content planning, recording, sound mixing, publishing), studio rentals, production consultation, digital marketing and content production (e.g. music videos, video animations) and also artist branding and co-branding in social media environment.

Hasan & Partners Group

Back then hasan comms was a part of hasan & partners group – an international family of seven companies with a shared belief that everything can be solved with creativity. In Helsinki hasan & partners group was: creative agency hasan & partners, customer insight and business design agency frankly, customer experience agency hasanX, production company Raw&Land and communications agency hasan comms, in Stockholm creative agency Perfect Fools and in San Francisco creative agency TBD Advertising. hasan comms helped organisations to grow their visibility and brand awareness supporting them with innovative thinking, carefully targeted communications, engaging storytelling and effective marketing.My job was to• lead customer relationships• do budgeting, proposals and project scoping – ensure project profitability and customer satisfaction• consult and coach• solve customers' business problems (B2B, B2C, NGO, public sector) as communications strategist• build strategic operational plans and creative solutions for customers' needs• produce communications materials• develop customer experience via internal and external process development• lead, brief, co-ordinate and support customer teams• work with hasan & partners group’s marketing and communications professionals to help both: our existing and new customersSome of the great brands and clients I worked with: Purmo Group, Aalto University, Metsä Board, NRC Group, Ocusweep, Fingo, Kesko, Veikkaus, Suomen Yrittäjät.I was also a member of the PRGN Full Leadership Team. (hasan comms was a part of PRGN – the world’s local public relations agency network: prgn.com.)I reported to Managing Director.

Hasan & Partners Group

Back then hasan comms was a part of hasan & partners group – an international family of seven companies with a shared belief that everything can be solved with creativity. In Helsinki hasan & partners group was: creative agency hasan & partners, customer insight and business design agency frankly, customer experience agency hasanX, production company Raw&Land and communications agency hasan comms, in Stockholm creative agency Perfect Fools and in San Francisco creative agency TBD Advertising. hasan comms helped organisations to grow their visibility and brand awareness supporting them with innovative thinking, carefully targeted communications, engaging storytelling and effective marketing.My job was to• lead & implement strategic communications• support in change management • help to build stronger employer brands & increase employee engagement• create effective content strategies• develop brand communications• website (content, UX) development, Scrum• manage PR & media relations• manage and develop social media presence and also produce content• develop internal communications strategies and produce content• support organisations in their external stakeholder communications • create engaging marketing and communications plans• support & develop organisations' communications with trainings and workshops• advice & support organisations in their thought leadership roleSome of the great brands and clients I worked with: Wärtsilä Marine, Oras, Aalto University, Metsä Board, Metsä Group.I reported to Managing Director.

Head of Communications, Marketing, Fundraising and Advocacy unit. Also member of the extended management team.With more than 50 years of experience, the Finnish Refugee Council is a specialist in international refugee work. The Council is religiously and politically independent development cooperation organization. Its mission is to improve the basic rights of refugees and returnees. Finnish Refugee Council is UNHCR's associate in Finland.My responsibilities were to• manage and lead a team of five people• manage Finnish Refugee Council's communications, marketing and fundraising • plan innovative new ways to implement the new strategy• develop in-house processes and fundraising• manage and develop Finnish Refugee Council's brand • manage and develop Finnish Refugee Council's global education• manage Finnish Refugee Council's co-operation with UNHCR communications • execute advocacy work for refugee rights (public debates, influencing political decision-making in Finland) • manage five budgets• produce funding applications (for communications)• manage communications' funding reports (Ministry for Foreign Affairs of Finland, Ministry of Education and Culture)Also, the Finnish Refugee Council received from the Ministry for Foreign Affairs 6,48 million Euros of program-based government support for development cooperation programme 2018-2021 – more funding than previously. I was responsible for communications planning.I reported to Executive Director.

Helsinki Area, Finland

Red Nose Day (Nenäpäivä) campaign raises annually in Finland funds for nine charity organisations to help the children in developing countries. Finnish broadcasting company Yle supports the campaign with its programs.With our team we raised 12,5 million Euros (during 2013–2016). In the campaign organisation my role was to • manage nationwide marketing, communications and fundraising – planning & activities• lead marketing and communications team of one to three people• manage marketing and communications budget• manage partners, develop and strengthen collaboration networks across the country• execute and develop marketing and communication collaboration with: UNICEF Finland, Finnish Red Cross, Finn Church Aid, Fida International, Save the Children Finland, Plan International Finland, Felm, Trade Union Solidarity Center of Finland, The International Solidarity Foundation • manage and develop social media presence• arrange press events• execute and develop external communications• manage and develop Nenäpäivä brand in Finland• collaborate with Finnish National Television to make the appeal films, TV and radio programs to support the campaign (in Burundi, Nepal, India, Timor-Leste & Swaziland)• visit development cooperation projects (in Burundi, Nepal, India, Timor-Leste & Swaziland) to produce communication materials• assist Executive Director• collaborate with Comic Relief/Red Nose Day UK (owner of the Red Nose Day concept)• plan and report to Ministry for Foreign Affairs for Finland regarding global education projectsI also acted as Board Secretary (not a board member) and Leadership Team Secretary in the meetings at Nose Day Foundation.I reported to Executive Director.

Helsinki Area, Finland

Talentum Events (now known as Alma Talent Events) produces professional events and educational seminars for the different industries as a B2B media. I used to work in the Business Xchange unit which focused – in collaboration with well established Finnish magazines and/or companies as partners – on high-level professional VIP-events and Galas for the Finnish company directors and managers (mostly CEOs, CIOs, CFOs and CMOs).My job was to• develop event marketing • develop events and event concepts• work together with large Finnish publications such as Talouselämä, MikroPC, Markkinointi&Mainonta, Fakta, Tietoviikko, Arvopaperi, Tekniikka&Talous• manage VIP events and projects (as Project Manager) – find out more below!I reported to Business Director.

Helsinki Area, Finland

Talentum Events (now known as Alma Talent Events) produces professional events and educational seminars for the different industries as a B2B media. I used to work in the Business Xchange unit which focused – in collaboration with well established Finnish magazines and/or companies as partners – on high-level professional VIP-events and Galas for the directors and managers (mostly CEOs, CIOs, CFOs and CMOs).My job was to• manage VIP events and projects• manage nationwide Award Galas: Year's CMO, Year's CIO, Year's CFO• manage corporate partners• manage and develop events’ content• organise speakers and produce marketing materials• plan and execute effective e-mail marketing• manage event websites• I was also in a key role when Talentum’s new VIP event concept (Business Xchange) was re-branded back in 2011I reported to Business Director.

Helsinki Area, Finland

Back in 2010 Palace Kämp Group (now known as Kämp Group/Kämp Collection Hotels) was a chain of 20 luxury hotels/fine dining restaurants/meeting venues. Also known for Finland's first five-star-hotel: Hotel Kämp.My role was to• plan and coordinate marketing campaigns for 20 different well respected Finnish restaurant and hotel business units • assist in relaunching GLO boutique hotel website• manage press releases and social media• organise customer events• produce and manage content for website, newsletters, press releases and marketing materials• assist Marketing & Communications ManagerI reported to Marketing & Communications Manager.

Helsinki Area, Finland

Back in 2010 Palace Kämp Group (now known as Kämp Group/Kämp Collection Hotels) was a chain of 20 luxury hotels/fine dining restaurants/meeting venues. Also known for Finland's first five-star-hotel: Hotel Kämp.My role was to• assist Marketing Manager in various marketing and communication tasks related to 20 different well respected Finnish restaurant and hotel business units e.g. marketing material production, customer register management, event arrangements, website updates, advertising agency collaborationI reported to Marketing & Communications Manager.

Helsinki Area, Finland

Back in 2010 Palace Kämp Group (now known as Kämp Group/Kämp Collection Hotels) was a chain of 20 luxury hotels/fine dining restaurants/meeting venues. Also known for Finland's first five-star-hotel: Hotel Kämp.My role was to• assist Marketing Manager as Trainee in various marketing and communication tasks related to 20 different well respected Finnish restaurant and hotel business units e.g. marketing material production, customer register management, event arrangements, website updates, advertising agency collaborationI reported to Marketing & Communications Manager.

Greater New York City Area

Leading Hotels is one of the largest luxury hotel collections in the world with over 375 uncommon luxury hotels in 75 countries.My role was to• plan and coordinate campaigns using Google AdWords• assist to develop LHW website and room reservation system• plan, coordinate and execute Facebook campaigns and Tripadvisor marketing activities• report campaign developmentI reported to Director, Interactive Marketing.

Open University, Applied Psychology

Introduction to Cognitive Psychology 5 op Introduction to Social Psychology 5 op (These courses are part of basic studies of Applied.

Master Of Business Administration - Mba, Degree Programme In Business Development

360 review was a part of my studies: according to VIA Group's 360 influencer profile review (March/2018), my rating as an influencer was.

Bachelor Of Hospitality Management, Specialised Studies In Business Administration

Activities and Societies: Was a member of the Haaga Future Leaders Club. (The club members represented 2% of the best students.

Ylioppilas (Matriculation Examination), Music Line