Vera Shcherbina Email and Phone Number
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With over six years of freelance experience, I am a data insight analyst/journalist who delivers data-driven insights and narratives for various clients in the marketing and finance sectors, such as Social Element, Canvas8, and Freemavens. I use RStudio, tidyverse, data wrangling, data visualization, and text mining to create engaging and informative reports, presentations, and articles based on social media content, customer perception, and shareholder identification. I enjoy working collaboratively with diverse and distributed teams, liaising with global companies and banks, and finding patterns and stories in human data. I am passionate about developing my skills and knowledge in data analytics, web science, and new media, as well as applying my cultural awareness and multilingual abilities to different contexts and audiences. My goal is to help my clients make informed and strategic decisions based on data insights.
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Digital Fundraising Officer (Memorial Wall)The Veterans' Foundation Apr 2024 - PresentEdinburgh, Scotland, United Kingdom -
Freelance Data Insight Analyst/Journalist/Freelance Jun 2017 - PresentRemoteData insights analyst. I regularly do projects for Social Element, Canvas8 and Freemavens.• Analysed social media content related to the pharmaceutical company brand (2019) available on Facebook, Twitter, VKontakte, and Instagram; identified and constructed portraits of 4 types of customers to inform the brand strategy for the target market.• Worked collaboratively with a distributed team of 4 members (based in Russia, Poland, Japan, and France) to discuss the marketing insights findings and create a final report. • Designed and delivered a PowerPoint presentation and Excel document reporting on findings in line with the client’s requirements.• Successfully performed customer perception analysis for the Coca-Cola brand (2022) in the Russian market, using web tools such as Keytool, Brandwatch, Crimson Hexagon, Affinio, Yandex.Direct.• Developed a Google Slides presentation highlighting the key findings for the target market.
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StudentCodeclan Feb 2023 - Jun 2023Edinburgh, Scotland, United KingdomR programming language: Data wrangling and analysis (tidyverse)Data visualisation and interactive visualisation (ggplot2, RShiny)Geospatian mapping (Leaflet), Basics of model building and machine learningText mining and manipulationPythonJupiter Notebook -
Data Entry Research AnalystCmi2I Jul 2021 - Feb 2023• Performed data mapping, analysed fact sheets and financial disclosures using advanced Excel functions.• Worked collaboratively with the team on Proxy Solicitation projects, liaising with Goldman Sachs, JP Morgan Chase, Mitsubishi UFJ, and Société Générale to forecast the shareholders’ voting results.• Successfully identified the underlying shareholder structure including beneficial holders, investment decision-makers, and vote mandate holders for a wide range of world-leading companies such as Nokia, VTB, Wolters Kluwer, Nordea, and Lukoil.• Liased with client companies and banks across borders (USA, Spain, Russia, and Japan) including Barclays, UniCredit, HSBC, Citibank, and Credit Agricole obtaining relevant information and updating the shareholder database. -
ResearcherCmi2I Mar 2021 - Jun 2021Intern at proxy solicitation team.Data mapping (Excel)Translating market reports and contracts (Eng/Rus).Research, obtaining contacts in Russian and English. -
Translator And LocalisatorBet365 Mar 2018 - Feb 2019Stoke-On-Trent, United KingdomProject role.Delivering localised translations of the company website content (Eng/Rus) and legal documents (Rus/Eng) according to the company policies, requirement and guidelines. Working with texts consisting HTML-tags, and with various software (OmegaT, MS Excel, Dreamviewer). Proofreading and quality control of the translations.
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Marketing Assistant, Seo-CopywriterTarget Educational Services Dec 2016 - Jun 2017London, United KingdomProject role.Creating and posting SEO-optimised content in Russian for the company website and social media channels according to guidelines, working with images and photos. Analysing the website data to gain customer insights.
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Senior Insight Analyst, Team Lead, Social Media Analytics DepartmentBrandspotter.Ru Jun 2011 - Apr 2015Moscow, Moscow City, RussiaPrepared custom qualitative research reports (in English and Russian), based on user-generated content, according to clients’ needs and budgets. Research techniques included real-time online-listening, competitor research, reputation research and insight analysis. Selected, hired, mentored and supervised a remote team of analysts (11 team members): statisticians, content-analysts, a proofreader, a designer, and a translator.Managed the team, helped with testing new service features.Efficiently delivered services to client companies including: Nokia, Sanofi, Danone, L’Oreal, Ford and others.KEY ACHIEVEMENTBuilt a successful team to provide social media insight analysis to companies engaged in food, pharmaceutical, cosmetics, electronic, automotive and service industries. -
EditorWebov And Knigin Nov 2010 - Jun 2011Moscow, Russian FederationCreated and proposed business strategies for the project. Administered SEO campaigns, project website, book reviews, blog posts and wrote SEO-optimised texts.Lead a web-based crowdfunding campaign for the project “Tramway – Reprint”. Actively communicated with translators and designers, researched copyright law questions, also dealt with manuscripts and old out-of-print books.KEY ACHIEVEMENT— Republished Tramway, a Russian illustrated magazine for children which initially was issued in 1990-1995, was made by most talented and wittiest authors and artists and was extremely popular with the whole generation. There were 5 books published by us (each included 12 monthly issues of the magazine, from 1990 to 1995, and a foreword written by the former Chief Editor, with memoirs how the magazine had been made). It became the company's signature project and brought it a lot of media attention. Over 50,000 copies were sold, with orders from the whole ex-Soviet Union and beyond. -
Newsroom Assistant, Producer’S Assistant On “Popular Science” Tv-Show.Russia.Ru Feb 2010 - Sep 2010Managing daily film crews’ schedules, developing ideas and topics for a TV show, communication with subject matter experts and production management assistance. News fact-checking. -
Story Editor’S AssistantZvezda Tv-Channel, Documentary Film Production Team Jul 2008 - Dec 2009Moscow, Russian FederationStory assistant, script coordinator. Archive research (photo and video materials). Audio&video transcriptions, story editing, simple video editing.
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Junior Story EditorPigmalion Production Jul 2007 - Jul 2008Moscow, Russian Federation
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Creative Copywriter (Stock Trading, Russian Language)Finam Jun 2005 - Apr 2006Moscow, Russian FederationCopywriter in online-game “Rushka” (stock exchange training emulator). Writing satirical and parody news, interacting with users, users’ tech support.
Vera Shcherbina Skills
Vera Shcherbina Education Details
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Web Science
Frequently Asked Questions about Vera Shcherbina
What company does Vera Shcherbina work for?
Vera Shcherbina works for The Veterans' Foundation
What is Vera Shcherbina's role at the current company?
Vera Shcherbina's current role is Very digitally savvy researcher and insight analyst.
What is Vera Shcherbina's email address?
Vera Shcherbina's email address is vs****@****tal.org
What is Vera Shcherbina's direct phone number?
Vera Shcherbina's direct phone number is +44 20 7112*****
What schools did Vera Shcherbina attend?
Vera Shcherbina attended Codeclan, University Of Southampton, Московский Государственный Университет Им. М.в. Ломоносова (Мгу) / Lomonosov Moscow State University (Msu).
What are some of Vera Shcherbina's interests?
Vera Shcherbina has interest in Social Services, Ethnography Travel, Sport, Orienteering, Hiking, Science And Technology, Jazz Vocal And Traditional Music Studies, Ethnography&sociology Studies, Disaster And Humanitarian Relief, Creative Writing And History Research.
What skills is Vera Shcherbina known for?
Vera Shcherbina has skills like New Media, Blogging, Social Media, Journalism, Editing, Digital Media, Digital Marketing, Writing, Social Media Marketing, Python, Digital Strategy, Screenwriting.
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Vera Shcherbina
Respiratory Therapist At Regional Hospital For Respiratory And Complex CareAuburn, Wa
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