Tom Woods Email & Phone Number

Chicago, Illinois, Us

Mountain View, Ca, Us

A privately held consultancy providing professional services in the areas of innovation, user experience strategy, accessibility compliance, user experience design, product design, small-business strategy, and digital advertising.

Toronto, Ontario, Ca

Engaged to form and operationalize AcuityAds’ first Product and User Experience team, define the team’s role within an agile process, and redesign the flagship product with dramatic improvement in ease-of-use.• Company was seeking a transition from programmatic services to programmatic self-serve to stay competitive. I was engaged to lead that transition from concept to product launch.• Re-structured, re-designed, and re-built the advertising platform leveraging a user-first approach within an agile framework within 13-months.

Itasca, Illinois, Us

Formed and operationalized Flexera’s first User Experience team, defined the team’s role within an agile process, and staffed for success.• Successfully led the redesign of a newly acquired SaaS application to simplify use, expedite tech integration, and meet branding objectives within 120-days of deal close.• In the absence of a Marketing Executive, was engaged to drive a new brand strategy, revised corporate voice, and lead the visual refresh of all branding elements (logos, colors, imagery, pop material, facility design, etc.) • Simultaneously led the complete redesign and development of all web properties, simplifying the overall appearance, meeting new brand guidelines, improving sales leads and customer satisfaction by streamlining user’s online journey (50% fewer steps and removal of 600+ pages), without negatively impacting SEO value.

New York, New York, Us

Launched “PIXL Studios”, an internal design and development studio responsible for delivering on all proprietary products and key client campaign designs. • Oversaw team of designers and creative developers responsible for delivering campaign concepts and production assets for 75+ brands a month. • Implemented a tracking and reporting platform responsible for proving a 12%+ lift in sales when a designer is included in preparation stages of a bid and ultimately attributed more than $35M in 2016 sales to the newly launched design studio.• Won 6 internationally recognized design awards including Mobile Media Summit’s “Best Creative”, 2 IAB MIXX awards for mobile rising-star display ads, and Summit International Awards “Best Original Content for Mobile”, for a BMW ad achieving record engagement.

New York, New York, Us

Launched “Future Proof Labs” the R&D arm of the organization charged with defining the future of digital advertising and primarily focusing on smart devices, IoT, wearables, Augmented Reality, Virtual Reality, and Digital-Out-of-Home.• Conceptualized, designed, and converted a RV into a mobile innovation lab that toured the country and educated top brands on how new technology will alter existing business. Led design & development of all lab innovations.• Pitched Fortune 100 brands on novel campaign concepts, which required the use of cutting edge technology including, NFC jewelry, Virtual Reality, Augmented Reality, live 360 streaming, “passive-interactive” kiosk integration, beacons, smart devices, IoT, digital bar tops, natural language controlled devices, and wearables.•Won “Best B2B Marketing Campaign” of 2015 by DigiDay.Formalized Undertone’s Product Management department, including department staffing, operational management, product process, requirements documents, and the company’s SDLC (Software Development Life Cycle) in an agile environment.

Led an international user experience team spanning 7 locations across North America and Asia with a budget of over $40M. Oversaw the design of all corporate products, t-commerce, professional service implementations, and associated sales/marketing demos for top tradeshows, analyst briefings, BOD meetings, etc.Established and led the corporate innovation program and founded a R&D team exploring next generation technology, resulting in over 200 patent submissions each year. Over 60 federal patents personally, including “visual voice-mail”, “six-degrees of content navigation”, “stereoscopic 3D entertainment guides”, and cross-platform interaction.

Conceptualized, designed, and implemented a proof-of-concept responsible for the Board of Director’s approval of the $2.4B acquisition of Gemstar TV-Guide.Led User Experience, Product Documentation, and On-line Help Publishing teams, which was localized into 25 different languages and won over 10 professional awards.

Co-founder of Net Interactions, Inc. in 1999 which we renamed User Centric, Inc. in 2001. Started as a company of 2 and grew to 25+ in 2004. User Centric, Inc. is a well respected consulting "boutique" that continues to work with numerous Fortune 100 customers. As the Co-founder and Managing Director, I was responsible for managing numerous clients, projects, employees, and some of the day-to-day operations of the company. Over this 4 year span, we enjoyed repeat business from 95%+ of our clients.

Fairfield, Ia, Us

The Director was responsible for managing 2-4 consulting engagements at one time. This would include being the primary contact for the client, managing the quality of the work, managing the project team (1-7 people for each project), and the budgets and time lines for each project. The Project Director was also responsible for scoping and preparing bids to new clients, working with management on new product offerings, and staying active in professional organizations.

Ameritech was the mid-west local "ma-bell" company which was acquired by SBC in 2000. As a Member of Technical Staff within the Human Factors team I was able to work on a number of cutting edge technologies. I designed, tested, or evaluated experiences for over 50 different CPE (Customer Premise Equipment) devices and worked on everything from speech recognition technology through interactive television. In 1999 I started managing the state-of-the-art testing lab publicly known as "test town". This 14 room facility had numerous testing and observation areas, an internal mocked home for testing of Americtech Security Link (home security system) and a sound-proof recording studio.

M.S., Human Perception

Bs, Psychology, Biology