Executive Director, Industry Analyst - Consumer Technology
Current▪ Tech Trends and Data Analysis: Launched Circana’s inaugural Technology insights newsletter on trends, data, and retail analytics; delivered weekly to top 50 revenue generating manufacturer and retail clients▪ Revenue Generation: Led paid client, C-level presentations, leveraging entire portfolio of data products, analytics services, and sales forecasting; maximized engagement with top clients in 2022 ; increased exposure to premium data products and services.▪ Influencer/Trusted Advisor: Advised retail clients on shifting consumer shopping behaviors and channel preferences using data omnichannel retail tracking service.▪ Business Development: Leveraged industry thought leadership and expertise, winning new clients; delivered custom industry insight presentations showcasing data, insights, and analytics; ▪ Media/Public Relations: Generated coverage of data and analytics in regular media interviews; quoted in 20 articles in national outlets in fiscal 2021, including WIRED, Wall Street Journal, CBS News, and Bloomberg.▪ Analytics-based Conference Presentations: Created and delivered 10 custom conference presentations, leveraging data analytics in 2021, including CES (Consumer Electronics Show) panel viewed by 500 online attendees, and presentation to International Housewares Association on future connectivity in kitchens.