Search Marketing Synthesizer Technical SEO | UX | Inbound SEO | SEM

Heather's expertise had a transformative effect on the Skyline WordPress site. She used advanced plugins and enhancements from the SEO industry to improve performance by optimizing site speed and eliminating duplicate content, broken links, and indexing issues. Heather's strategy also resulted in a significant enhancement of metadata optimization. She achieved outstanding traffic and lead results for Skyline Window Coverings. Her laser-focused approach to local SEO, including citations and keyword positioning for major cities, propelled Skyline Window Covering's online presence to new heights. Moreover, Heather's white hat content and technical SEO tactics significantly boosted Skyline Window Covering's backlink profile.

In November 2022, Heather initiated work on P&A SEO, resulting in a rapid surge in traffic. The company was determined to break away from an outdated, restrictive website provider. Heather's consultation on UX & Design, site migration, and enhancing the ranking of key "money" focus keywords for the law firm proved highly effective. This involved elevating the position of the crucial "sexual harassment attorney NYC" keywords from positions 8-9 to positions 0-3 and elevating the Site Health score from 82% to 92%. These concerted efforts also precipitated a substantial increase in relevant search traffic.

Heather collaborated with East + West Yoga and successfully tripled their WordPress traffic and conversions. She achieved this by implementing page speed plugins and on-page SEO WordPress plugins and enhancing technical SEO and content. Heather also provided consulting adjustments and overhauled their Google Ads strategy to complement SEO efforts and hands-on management. In addition, she optimized their YouTube account. These efforts resulted in the company receiving a buyout offer after being on the market for 5 years.

Onpage SEOBlog PostsClient Facing Account ManagementReportingTrainng MaterialsListings Management

B2B SEO & PPC for OEM Industrial

Onpage SEOBacklink Outreach

- Content Cluster Strategist- Content for Dummies.com- Brightedge Administrator

-Presented to Foodbuy/Compass Leadership -Delivered Audit and Training TutorialsOutcome: Foodbuy/Compass incorporated findings as a top priority in their 2020 content plan.

• SEO Assist Training Lead• Social SEO Lead• Skilled in the use of Moz Pro, SEMrush, ahrefs, and Google Webmaster Tools• Conducted training and engineering for Social SEO backlink processes, Dreamweaver, SEO Assist • Keyword research specialist• Used generative AI to create a large categorical Public Blog Network on WordPress and multi-page programmatic SEO blasts from IFTTT and Zapier. Heather Cavanaugh successfully transformed Flooring America's digital marketing strategy through the "Boutique Design" voice search campaign. It significantly boosted online visibility by incorporating conversational and interior design-focused keywords into custom landing pages for multiple locations and linking them with the client's social media profiles. This comprehensive strategy resulted in the addition of new managed locations and a remarkable surge in enterprise growth, highlighting Heather's crucial role in driving substantial growth for Flooring America in the highly competitive floor-covering market. Heather worked with RE/MAX Real Estate to boost their online visibility in a competitive market. She successfully secured first-page Google rankings for targeted keywords, leading to a $280,000 increase in new location sales. This case demonstrates Heather's expertise in refining SEO strategies and driving measurable increases in organic traffic within the real estate sector.

-Heather worked with Gold Star ATM to configure and launch their new CRM, Infusionsoft, incorporating proprietary forms and landing pages, lead pages, email marketing, Google ads, and the website, resulting in an over 50% increase in leads and sales. Her broader skill set includes SEO and digital strategy development. Her work reflects her ability to manage CRM tools and create effective digital marketing strategies for long-term lead generation and revenue growth.

-Edited technical documents within corporate guidelines, brand, trademarks and logos -Edited and converted XML in Arbortext

-Microsoft, Google, Paid Ads AM for Oregon Health Sciences University-Weekly Client Strategy & Reporting

-Client Facing Paid Advertising Specialist-Billing Customer Service-Campaign Manager-Domains Technical Support -Web hosting Technical Support-Upsells