Business Analyst, Web Content Developer
Victoria, B.C., Canada
Consultant for International Technology Integration (I T I) Canada. - requirements analysis- environment scanning, SWOT and gap analysis- information architecture- business analysis- SEO, SEM, usability, accessibility- technical writing, graphics- research, writing, copyediting, proofreading• planned, researched, wrote, copyedited and factchecked content for Welcomebc.ca – British Columbia’s online immigration portal• devised appealing… Show more Consultant for International Technology Integration (I T I) Canada. - requirements analysis- environment scanning, SWOT and gap analysis- information architecture- business analysis- SEO, SEM, usability, accessibility- technical writing, graphics- research, writing, copyediting, proofreading• planned, researched, wrote, copyedited and factchecked content for Welcomebc.ca – British Columbia’s online immigration portal• devised appealing audience-appropriate content from segmentation reports and focus group studies• led a team of three writers to plan, develop, review and rewrite online content for the Province’s main immigration website (Welcomebc.ca): • worked with the Project Manager and external SMEs to factcheck, compare, research, update and rewrite content• worked closely with the internal Architecture team to develop data and process models, wireframes and mockups for replacement web pages and mini-sites• complied with government and international standards and project requirements for consistency of presentation and style; used concepts of CP Style, Plain Language, brevity, scannability, searchability• interpreted segmentation reports, anecdotal accounts, economic data and focus group studies to adjust content for readability, tone, distance, grammar, accessibility and usability• added HTML metadata for improved archiving, retrieval, SEO and SEM• advised on off-page and on-page SEO techniques: evergreening, keywords, headlines, links, titles, metatags• conducted SWOT analyses and environment scans to project guidelines and requirements• interviewed provincial and federal staff and SMEs (Subject Matter Experts) to obtain or factcheck existing statutes, agreements and economic forecasts for various regions of B.C.• edited, proofread and signed-off finished copy for executive approvalThe site was recipient of the B.C. Premiers Award, and the IPAC Innovative Management Award for 2009. Show less