Brought in to transform the strategic direction of Technica’s sales and marketing department, Craig has been a partner at the company since January 2009.As one of the principal client-facing executives at Technica, Craig’s strengths lie in his thorough understanding of the needs and wants of his clients and by making 100% sure those needs are met without limitations imposed by budgetary constraints.

Working with the Communications team to drive the charities message to new and existing donors.Setting up challenges

If you want marketing advice you would go on a marketing course. Equally if you want to be a doctor you would study medicine, but what about sales?The Sales Expert is less about trying to fill a perceived gap in the market and more about providing the answer. It's about supplying those non sales focused business with a reliable source of advice for all things sales.Whatever your business, at some point you will need to sell your services or products; an unavoidable fact. This is… Show more If you want marketing advice you would go on a marketing course. Equally if you want to be a doctor you would study medicine, but what about sales?The Sales Expert is less about trying to fill a perceived gap in the market and more about providing the answer. It's about supplying those non sales focused business with a reliable source of advice for all things sales.Whatever your business, at some point you will need to sell your services or products; an unavoidable fact. This is where the techniques from The Sales Expert will prove invaluable.The fact that you are here could prove to be the initial step in unlocking the hidden sales potential of your company and improving your new business drive. That all depends on you! Show less