Nicholas Waddell Email & Phone Number

Palm Desert, California, United States

Greater Los Angeles Area

• Architected the channel structure, key strategic distributor, and reseller partner relationships for Add-Optics, a provider of high-quality optical transceivers and network components.
• Generated $1M+ in revenue by building a new B2B enterprise sales lead pipeline and marketing tactics.
• Closed a vendor relationship contract with the primary distributor, Synnex.
• Established reselling relationships with network and managed service providers and technology value-added resellers (VARs).

Greater Los Angeles Area

• Increased channel revenue from zero to $5M for a data protection cybersecurity software OEM and professional services provider.
• Developed a model to segment channel partner and delivery methodologies; created pricing models, support infrastructure, contract process, program components, and tactical marketing plan and deliverables.
• Identified, recruited, and built strategic relationships with channel partners to develop a pipeline of enterprise sales leads.
• Named one of Top 50 Channel Chiefs-2018 by CRN.

Greater Los Angeles Area

• While at Cylance (later acquired by Blackberry), developed a strategic channel partner program and key relationships in the U.S., EMEA, Canada, and APAC for cybersecurity consulting services and endpoint protection.
• Built infrastructure, training curriculum modules, consulting sales incentive program, metrics dashboard and reporting vehicles, partner program guide, standardized services legal agreement process, and the deal.
• Successfully negotiated and secured Master Services Agreements with U.S. and global channel partners and distributors.
• Achieved a 256% YOY growth in channel consulting services revenues.
• Developed channel-centric marketing collateral, white papers, pricing, incentives, SOW process, and go-to-market tactics.

Greater Los Angeles Area

• Aggressively grew business unit from $300M to $1B/yr in four years.
• Pioneered and built a new healthcare-specific vertical business model, structure, and vertical market program for a $46B global leader in technology distribution.
• Architected go-to-market health care business plans and solutions development for IBM, Lenovo, HP, Motorola, Cisco, NextGen, VMWare, Dell, Intel, Websense, Nutanix, Zebra, Panasonic, Microsoft, and Samsung.
• Identified and on-boarded new health care vendor partners and solutions and provided training and sales development support to DMRs, systems integrators, managed services providers, and independent software vendors.
• Exceeded sales goals for data infrastructure, data, and physical security, Cloud, SaaS, mobility, EHR, telemedicine, document management, digital signage, data capture, and services.
• Managed and supported pipeline for HIT end-users, driving business closure with partners.

Greater Los Angeles Area

• Oversaw multiple technology enterprise sales teams focused on health care, transportation, insurance, financial services, and retail vertical markets.
• Grew sector from $0 to $125M in revenue; closed multiple multimillion-dollar deals with F100 logos.
• Increased product and services revenue from zero to $65M+ by developing and leading a global sales program.
• Supervised strategic business and marketing plans, sales staff, marketing, client support, and established new markets for a line of mobile computing devices and associated professional services.
• Successfully developed high-level partnerships and strategic alliances with c-level contacts in each market segment.
• Three-peated the Manager of the Year award for 2005, 2006, and 2007.

San Francisco Bay Area

• Created strategic alliances to position an advanced telecommunication software solutions company as a dominant player in the emerging IP telephony, VOIP, and Unified Messaging data channel marketplace.
• Established revenue-generating partnerships with technology OEMs, distributors, resellers, and professional service channels.

Greater Los Angeles Area

• Oversaw revenues from desktop, server, and mobile product lines for the Western region.
• Grew regional business from $25M to $54M in the mobile PC business, raising the market share from 10th to 4th position.
• Facilitated the transition of ownership to Acer America.

Greater Los Angeles Area

• Developed the markets for vertical products in the tablet hardware and multimedia technology fields.
• Managed the U.S. distribution relationship with Merisel, representing $100M in annual sales revenue.
• Achieved 200%+ of goal and secured the most significant single product sale in company history.