It is well known that more than 90 percent of young start-ups fail. The main reason for this high infant-mortality rate is not anything new; it is converging on its idea’s product-market fit. This appraisal starts early in the start-up’s life cycle with its ability to develop its Minimum Viable Product (MVP) that wows its early customers.The reason for this high rate of failure is that entrepreneurial ventures encounter obstacles in efficiently developing MVPs due to limited internal expertise, resources, and time constraints. Much of these can be lumped together in a category by itself—founders’ unconscious incompetence—they don’t know what they don’t know. This results in delayed market entry, increased development costs, and both gross and nuanced product idea validation. Therefore, these companies struggle to gain early traction and achieve product-market fit, impeding—even scuttling—their path to sustainable growth and success.I founded ProdGen with a vision to democratize technopreneurship. Technopreneurship goes beyond creating successful businesses; it has the power to drive positive change, address global challenges, and contribute to the well-being of humanity.

Product and GTM towards PMF

Market research showed that only about 30% of the India’s urban population (of a total 1.3B) is served by 70% of the qualified physicians. In the remote areas some primary care physicians (PCPs) serve, but specialists’ unavailability requires the patient to travel far to the closest urban centers, which results in large unserved needs. Existing TM marketplace-based platform, incl., Whatsapp and Zoom were not providing the needed value to either side and were an impediment to doctor-patient relationship and hence health outcomes: Co-founded Televed, bootstrapping resources to provide highly functional, interactive, and easy to use to-use SaaS platform to providers in the remote areas by connecting these satellite centers to the main nearby urban facilities. Continuity of care is also a challenge and with Televed one does not always need to visit the provider in person. In cases of mental health, the platform has features built, which provide privacy and anonymity and enables one to reach out care providers remotely. Custom software specifically developed with branding and white labelling options for providers to address ongoing healthcare needs of patients would serve as a functional model, made easily accessible by providing it as a subscription-based SaaS platform for hub facilities serving remote spoke centers (Hub-and-Spoke model). The first release in the fall of 2020 quickly caught on, allowing high impact use cases identification for using AI decision-support system. The current push from the Indian Central Govt. to promote digital health is a boon to Televed and is expected to explode in its reach/scope to a large unserved rural population in the next few years. With high conversion rates (35%) for seafarers certified doctors, the newly launched Lighthouse product alone signed up 40 paying clinics with another 100 waiting to be onboarded. The GA is by end 2022.

Establish and grow the company in the North American market.

ProdGen provides start-up to scale-up resources to new entrepreneurs with bootstrapped ventures. Most wannabe start-up entrepreneurial ventures suffer from underestimating what it takes to make a go of their idea and end up abandoning their pursuits. Founders often have a job that supports them and do not have the time or the resources to fully operationalize their business idea because of their lack of understanding of what it takes to launch a start-up with an MVP (unconscious incompetence). Saw an opportunity to launch a start-up catalyst by organizing a team of experts in various fields (Technology, business, law, contracts, financing, operations, and others). Secured a first customer with a great marketing concept and signed-up with him to provide the required assistance from our team in India and build his MVP. When the MVP was well received helped him with pilots, pitch deck, and even with his patents. Signed up more first-time founders globally to help with ventures, MVP, pitch deck, and GTM.

Leading the strategic alliances globally for Nous with partners like Microsoft, ServiceNow, Qlik, Thoughtspot, Nintex, Agiloft etc.Attending and participating at partner/industry eventsCreating and driving social media, email and web marketing campaignsCreating GTM strategy and solutions leveraging the partner ecosystem Enabling Sales and Pre-Sales for lead generation, account planning and other growth initiativesSetting up strategy and sales motion for practices - UI/UX, Mobility, RPA, BPMWith local presence helping to grow the business in San Francisco, Bay area.

As AVP-Sales: Land new logos looking for Big Data, Machine Learning, Cloud, & Product Engineering. • Signed up 7 new logos with Big Data Analytics, Cloud and Security in FY2019. • Driving partnerships with Big Data platform-product companies • A major client was going through DT and its CDO focused on Persistent’s support running its OSS/BSS platforms, which was preempting the DT budget. Client was seeking an early exit through acquisition. Persuading the client to replace competitor for owning the entire account for both DT and support.Partnering with an API management platform (Apigee) integrated client’s 3rd-party apps for new revenue streams and implemented Tableau with Big Data platform for actionable client insights for Sales, Marketing, and churn data. CPQ and Ordering were simplified using a Scandinavian vendor’s design, bringing the client closer to DT goals and the sustaining support ran operations. Persistent ARR shot up from $2-3M to $5-6M, with the DT success reference and a good client exit. • Signed up a large telecom customer after a CIO referral from an existing customer and quickly on-boarded the customer by showcasing MSFT CRM Dynamics and CPQ expertise. Rapidly grew the account into adjacent areas like telecom billing and BI Analytics.By Q2 after initial contact chased client with multiple workshops, visiting Persistent’s India delivery centers taking CEO and CIO for confidence building and setting up CXO meetings. Worked out a financial model and transition to oust the incumbent without disrupting business continuity, which helped bolster Persistent’s top and bottom lines, quickly securing $1M ARR. • On-boarded multiple new accounts ($3M initial ARR) in Fintech, and ISV verticals by selling Enterprise Digital transformation, Big Data Analytics, Identity Management, Mobility, Business/Process automation and product engineering services and IP.

Retained and grew a major account as the customer went through an M&A, with leadership changes and new competitors. Strengthened delivery. Established a post-merger ARR of 2X.

• Delivered key technology innovations in SaaS, Messaging, Mobility, and the OSS/BSS stack  Delivered one of the first enterprise mail platforms before Gmail and the first Mobile browser on a handset, shipping ~49% of the global browser-capable device shipments, for 70 mobile operators Launched the first zero production release for a telco (complex OSS/BSS implementation.) Achieved 90% test automation and code coverage and seamless production releasesManaging large, geo-dispersed teams of from 5-50 people, ensured that the teams’ productivity and velocity were maintained, while keeping them motivated. Ongoing upgrades on tools and processes in keeping up to date with the technological trends helped achieve highest automation/Ops efficiencies.

Solved complex performance problems for key products for India’s largest Stock Exchange and large online Banking/Trading/Brokerages, literally transforming these industries in India.

PCS was the first Indian IT company. As a trainee sold Network Management solutions to enterprises.