Director, Marketing
Current• Lead digital marketing strategy to achieve customer acquisition targets.• Social Media – Strategizing social media across the platforms for reach and engagement.• Search Marketing – Drive organic acquisition through App Store Optimization, Search Engine Marketing, and Search Engine Optimization.• Proficiency in digital campaigns, optimization, attribution tracking and in-app analytics.Provide direction, guidance and leadership to the marketing team. Responsible for the company's marketing and communications strategies, as well as overall branding and image. Prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.