Reserata, derived from the Latin word meaning 'Unlocked', was created to help our clients monetise their owned and operated assets into powerful drivers of growth.

Established the Retail Media, AdTech and MarTech direction and capabilities - launching the critical end-to-end Retail Media business function.Uplifted structural technology pillars to ensure commercial viability. Created assets, inventory, pricing, revenue modelling and forecasting to chart the path to profitability - guiding go-to-market, product, roadmaps, strategy and execution. Cross-functional collaboration with data, product, engineering, legal, operations, sales and marketing to drive full program adoption and rollout.Successfully managed and delivered various vendor reviews, selections, contract negotiations and implementations.

Helping organisations to establish, evolve and enhance their Marketing Technology | Data | Audience | Insights | Identity and Strategy capabilities

Relaunched and restructured Epsilon in ANZ with CEOEpsilon is a global leader of Enterprise Marketing Technologies - CDP / Identity / Messaging / Loyalty and Digital media

Launched and managed the PeopleCloud business unit and technology. (PeopleCloud is a SaaS end-to-end, people-based and identity-based solution)Turned the Australian instance into the global leader shortly after launch. Australia is still one of the leading markets.Tech and Data lead across multiple clients and new business Commercialisation of PeopleCloud.Establish and extend partnerships across technology, DSPs, data and media Advise clients on MarTech, audience, insights, data, people-based and identity-based strategies.

Leader of the DMP practice at Publicis Media across major Consumer Electronics, Auto, FSI, FMCG and Retail clients.Manage vendors partners - Adobe / Salesforce / Google

Valtech helps clients orchestrate experiences, integrate them into your existing ecosystem and then evolve them, adapting to rapidly changing digital landscapes. Making it intuitive for users to consume products and services in whatever way they want. We are a new breed of digital agency uniquely designed to help business leaders succeed in this new digital economy. I work with Enterprise clients to help solve their various digital challenges, across sectors like: FSI-Banks & Insurance, Retail, Manufacturing – Industrial & Food, Telco, Travel & Hospitality – Airlines/Airports/Duty Free/Hotels, Pharmaceutical, Automotive, Fashion and Utilities.

Oakton is an Australian consulting and technology firm founded in 1988 - now a wholly owned subsidiary of Dimension Data. Oakton brings together industry experience, business insight and specialist technology solutions to help clients address and solve their business needs.I was part of ‘Oakton Engage’ a digital practice designed to deliver ‘Actionable Single Customer View’ for organisations. A large part of my day-to-day was to provide guidance and advice to clients, so they can successfully navigate their way through their digital journeys toward enabling a meaningful, personalised, relevant, timely engagements and experiences with their customers. I was the only Senior Consultant who was across both the Digital and Analytics and Information Services domains.

Next Commerce is one of Australia's leading e-commerce businesses. Bringing brands, retailers and shoppers together through engaging and informative solutions, powered with proprietary audience and products data providing meaningful interactions. Next Commerce suite of products includes:GetPrice (www.getprice.com.au) - Leading shopping comparison engine Trova (www.trova.com.au) - Helps shoppers discover inspiring fashion, beauty & homewares from the world's best storesHynt (www.hynt.com) - A web platform that elegantly enables e-commerce websites to provide meaningful, personalised recommendations to shoppers. I am responsible for the commercialisation of our products and the relationship with media agencies, merchants and retailers. This also involves the various Marketing Technologies (DMP, DSP, PMP etc).

Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.Our e-X Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging creative messaging that is delivered across display, video and mobile, on a global scale.Exponential proprietary technology (combined DMP & AdServer) creates a unique solution in market.I worked with media agencies to engineer campaigns to deliver highly targeted and relevant brand experiences.

DNS is a digital sales network with four products: Premium Publishers, Performance display, eDM and Video. I lead the relationship with our key media agency partners in Sydney, Brisbane and Melbourne. Main focus is sales, however, I also play a key role in the commercial direction and strategy of DNS as well as assisting and mentoring other team members in Sydney and New Zealand.

AdLux is a search and performance display network. I was responsible for developing and executing the GTM strategy for expanding our network of Publishers as well our performance display offering with media agencies.I am responsible for establishing commercial partnerships with digital publishers for our sponsored search listings and InText solutions, as well as dealing with digital media agencies for performance display product.

REA Group Media owns www.realestate.com.au. A top ten online publisher and the number one property site in Australia. I dealt with the following agencies: Group M (Mediacom, Mindshare, MEC, Maxus), Initiative, Carat/Isobar, Amnesia, Zenith Optimedia, Foundation and Razor Group to device innovative solutions that will best achieve their client’s needs.

Successful career in Executive Search and Recruitment focused on the digital sector in Australia and UK. Companies:Faro Digital Media Recruitment (UK)The Talent Business (UK)Media Centrix (UK)AustCorp Consulting (AU)Bladen Taylor and Associates (AU)

Worked in various offices, a good 5-6yrs of my real estate career was with the Elders Franchise (Parramatta & Ashfield).Winner of multiple sales awards during my time in real estate.