Thomas Connors Email & Phone Number

Cleveland/Akron, Ohio Area

Serving as a member of the Vitamix Marketing Strategy Team, and contributing to the definition of the overall Vitamix International Household organization’s marketing goals, strategies, and plans. Charged with improving financial performance and market share with product value propositions. Also responsible for applying the right strategic marketing and.

Conceived and directed the start up of an integrated Marketing Consulting firm focusing on strategic internal/external marketing, branding, advertising, PR, online marketing, social media and corporate communications.Long-term Consulting Contracts – average six to twelve month assignment: Diabetes Association of Greater Cleveland – Non-Profit – served as.

• Recruited during a crucial business turn-around period to revitalize the Marketing and HR areas, and to develop and implement first ever internal and external corporate branding/marketing plan.
• Responsible for maintaining the budgets for all internal and external marketing expenses related to ads or promotional materials whether it is media, creative, direct marketing products, or Web site design. Managed a.
• Responsible for maintaining the budgets for all internal and external marketing expenses related to ads or promotional materials whether it is media, creative, direct marketing products, or Web site design. Managed a.
• Analyzed research, customer data, and sales trends and made recommendations for integrated programs and strategies to improve sales performance and to meet ongoing customer wants/needs.
• Working with internal creative director and outside vendors, created and designed all branding, advertising and marketing campaigns, including new internal and external branding elements: newspaper inserts, radio, TV.
• Successfully introduced and coordinated the implementation of a Category Management Organization into the merchandising, marketing and forecasting/replenishment departments. Focused on New Product Development and.

• Recruited by CEO to revitalize the marketing and communications efforts for this retailer. Charged with guiding company through Chapter 11 -- making sure that company became a more strategic marketing and.
• Developed vehicles an integrated approach for building and maintaining the strategic and marketing plan to ensure systematic and integrated execution across all channels and media.
• Responsible for developing and implementing… Show more
• Responsible for developing and implementing all marketing, sales and communications plans and maintaining the budgets for all media and marketing expenses related to ads or promotional materials whether it was media.
• Managed a $17.5M marketing communications budget, along with six manager-level subordinates across three disciplines: store ops, marketing and communications. Successfully identified and implemented Category Management.
• Increased same-store sales more than 7.5% after first year in the position – company successfully recovered from Chapter 11 status. Show less

• Directed health plan’s marketing, advertising, strategic planning, media relations, marketing analysis and sales support departments. Managing a budget of $5.5 million, and supervising four senior level directors and.
• Created and executed the first region-wide Strategic Integrated Marketing and Communications Plan – consisting of overall new positioning platform – working tirelessly to protect and preserve the overall image of the.
• Created and executed the first region-wide Strategic Integrated Marketing and Communications Plan – consisting of overall new positioning platform – working tirelessly to protect and preserve the overall image of the.
• Responsible for creating all the plans and maintaining the budgets for all media and marketing expenses related to ads or promotional materials whether it is media, creative, direct marketing products, or Web site.
• Successfully built, implemented and managed a true Product Line Management system into the marketing area – consisting of Six Product Lines including; Large and Medium Corp. Market; Small Business Market; Traditional.
• Increased membership in the healthcare plan by over 25,000 lives through an integrated sales, marketing and communications plan, while totally re-inventing overall image and awareness for the health plan – both locally.

• The largest Public Relations and Communications firm between Chicago and New York
• Spearheaded and directed the start-up and ongoing development of the marketing communications practice group. Supervised three managers; responsible for clients’ marketing communications budgets in excess of $5.0.
• Successful brand strategist with a proven ability to grow revenues and market share for diverse clients. Developed and implemented successful and award-winning marketing… Show more The largest Public Relations and.
• Successful brand strategist with a proven ability to grow revenues and market share for diverse clients. Developed and implemented successful and award-winning marketing communications, media and public relations.
• Increased overall agency billings by 40% in one year, and totally re-tooled marketing communications practice area as well. Show less