Ted Hebert Email & Phone Number

Portsmouth, NH, US

Driving the GlobalSign branding, demand generation, corporate communications strategies and tactical programs for the WEST, incorporating all channel marketing and partner programs.

Portsmouth, NH, US

• Instrumental in developing lead nurture programs and content for North America and EMEA markets. Direct focus on automated digital marketing and nurturing programs designed for the customer journey. Managed all aspects.
• Contributed to increased web site audience from 5,000 daily users to 13,000 users on average within one year.
• Adding to the development and publishing of blog content averaging 1,000 views per week.
• Directed video demos, presentations and webinar promotions for all product and competitive campaigns.

• BtoB Sales Enablement, Marketing Communications and Demand Generation consultant specializing in content development, branding, and demand generation programs for technology start-ups.
• Executed CRM and digital marketing implementations: Salesforce.com, Eloqua, Marketo, Hubspot, Act-On. Key Clients have included: PromoCentric, Radianse, Relyco, Zmags, Internoded, BBN, Ezenia, Weblayers, Cadec.
• Rebranding and refresh of content and design for websites, conferences and digital marketing campaigns increase traffic 150% on average.
• Consistent communications, PR/social media campaigns (Twitter, Facebook, LinkedIn, Pinterest, Youtube) increase followers by 75% on average.
• Strategic communications, fresh and consistent content and event strategies including live webinars and webcasts/demos-on-demand increase clients’ new business leads 125% on average.
• E-commerce content strategies increase web traffic by 250% on average.

Rehovot, IL

• Providing experience and direction for North American 3D printer manufacturer during post-merger and executive team transition. Coordinated communications, content and lead generation programs for regional and channel.
• Developed lead nurturing programs, social media, and PPC analytics with KPI metrics using salesforce.com and Marketo.
• Implemented automated account based marketing for closed-loop pipeline growth.
• Managed $250K quarterly demand budget and met consecutive quarterly lead goals with $18M sales pipeline generated.

Dover, NH, US

• Revitalized marketing, sales enablement, content, demand generation, events, branding and new product development.
• Programs surged revenues from $12M to $24M. Led new business plan development with new products for digital substrates and e-Payment software.
• Developed and implemented e-commerce BtoB and BtoC strategy and platforms (Magento and Amazon).
• Forged strategic relationships with key manufacturers and OEM's: Ricoh, Konica Minolta, Xerox, Kodak, HP, and others.
• Implemented Salesforce.com CRM and Act-On automated marketing for measurable, closed-loop sales programs. Other digital marketing including SEO/PPC, PR & Social campaigns increased inbound leads 150% and doubled sales.

• Principal Owner of a Marketing Communications and Demand Generation Consultancy specializing in BtoB SaaS marketing communications, content, copy writing, e-commerce, branding, demand generation and business.
• Executed CRM and digital marketing automation platform implementations: Salesforce.com, Eloqua, Marketo, Hubspot, Act-On. Key Clients included: Radianse, Relyco, Zmags, Internoded, BBN, Ezenia, Weblayers, Cadec.
• Rebranding and revitalized websites, conferences and digital marketing campaigns increased traffic 150% on average.
• Consistent communications, PR/social media campaigns (Twitter, Facebook, LinkedIn, Youtube) increased followers by 75%.
• Introduction of communications and event strategies, live webinars and webcasts/demos on demand increased new business leads 125% on average.
• E-commerce strategies increased traffic by 250% on average.

• Revised corporate marketing strategy and business development programs, adding $37M to sales pipeline while implementing closed-loop demand generation, event, lead nurturing and branding programs, bringing ASP from.
• Elevated lead output growth 300% within 12 months by implementing Salsforce.com CRM and Eloqua automated marketing programs. Acquired by Versata.

• Implemented successful demand generation sales pipeline through implementation of Salesforce.com and Eloqua CRM Lead-to Opportunity campaign tracking and measurement process while rebranding corporate identity.
• Revised sales enablement tools, customer success stories, web site, demos, events, seminars, Webinars and Tradeshows. Initiated SEO, PPC, social networking and event programs, increasing lead output 200% within the.

Billerica, MA, US

• Responsible for re-branding the company and solutions. Implemented lead generation, event and public relations strategies resulting in 250+% increase in qualified leads per day.
• 30% bookings increase over 2003 and increasing yearly revenues from $50-to $68 million. Winner of five major industry awards over 12 months.
• New Web 2.0 Marcom programs were a key component to helping Empirix revenue grow at 3x the rate of the overall market for automated software quality tools (31.9 versus 11.2 percent). Results included Empirix’s Q2-2005.

• Directed 8-person marketing team through implementation of demand generation and branding/awareness programs that helped grow pipeline and revenue from $30M to $80M within 2 years – led to acquisition by EMC.
• Developed Named and Regional account demand generation campaigns -cycled through outsourced inside sales group. Demand Generation programs measured via SalesLogix to 30% of quarterly sales on average.
• Developed and implemented strategic on-line presence including copy writing / marketing campaigns averaging 4% percent web registration success. Electronic and viral marketing campaigns increased site traffic 400 %.

• Strategic Demand generation played a major contributing role in bringing this software subsidiary of Cabletrom Systems from $10M to $65M in revenue in just 17 months – with eventual acquisition by Concord.
• Leading a 4-member team and directing global CRM implementation of Salesforce.com, delivering a successful, closed-loop lead management process within 12 months.
• Developed and implemented on-line presence and webinar as well as national and regional events. Web marketing campaigns increased site traffic 800 % within three months of implementation.
• Senior Marketing Manager and copy writiter with former parent company, Cabletron Systems, from August, 1995 to 1999.

US

• Senior Marketing Manager and copy writer with former parent company, Cabletron Systems, from August, 1995 to 1999.

Ba, Media Communications - Cum Laude

Education record