Ted Hebert Email and Phone Number
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A 30+ year veteran of Enterprise Networking, SaaS, Digital identity, and Security marketing. Successful track record of digital marketing, demand and content generation and social sales enablement as an executive team leader and Fortune 5000 consultant. Concentrated success in messaging, branding, and generating leads and hype, leading to increased sales pipelines and revenues while positioning companies for growth, merger and acquisition.Creative and proactive assistance in helping B2B Technology companies understand how to transform their revenue operations through the implementation, adoption and optimization of digital marketing and sales technologies.Consistent growth achieved via Social Networking, SEO, branding, automated lead nurturing programs, Magento ecommerce implementations, and CRM systems deployment (salesforce.com and Marketo), event management, and corporate identity/collateral, viral video and other sales tool development. Specifics:• Defining positioning and messaging for global sales teams, across a variety of market segments leading to an average 50% increase in pipeline, revenue, market share & awareness.• Sales Tools Development, e.g., ROI demos, presentations, collateral, and social videos, to increase market presence and the efficiency of sales teams.• Leading individual marketing and sales team members to drive campaigns and programs at all levels to build pipelines and close business.• Driving strategic execution of all outbound marketing events including national/regional trade shows, webinars, white papers, speaking engagements, PR and advertising.• Spearheading presence via social media optimization, SEO and the Web by creating content that spurs stickiness and creates action that drives buying decisions.
Globalsign
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Vice President, WestGlobalsign Sep 2016 - PresentPortsmouth, Nh, UsDriving the GlobalSign branding, demand generation, corporate communications strategies and tactical programs for the WEST, incorporating all channel marketing and partner programs.
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Director, Digital MarketingGlobalsign Dec 2016 - Sep 2018Portsmouth, Nh, UsInstrumental in developing lead nurture programs and content for North America and EMEA markets. Direct focus on automated digital marketing and nurturing programs designed for the customer journey. Managed all aspects of web site landing pages, as well as video development, webinar promotions, direct mail, blog contribution and email design and content.• Contributed to increased web site audience from 5,000 daily users to 13,000 users on average within one year.• Adding to the development and publishing of blog content averaging 1,000 views per week.• Directed video demos, presentations and webinar promotions for all product and competitive campaigns.
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Copywriting, Content Producer & Marketing Program ConsultantDemandgen Communications Feb 2016 - Oct 2017BtoB Sales Enablement, Marketing Communications and Demand Generation consultant specializing in content development, branding, and demand generation programs for technology start-ups.• Executed CRM and digital marketing implementations: Salesforce.com, Eloqua, Marketo, Hubspot, Act-On. Key Clients have included: PromoCentric, Radianse, Relyco, Zmags, Internoded, BBN, Ezenia, Weblayers, Cadec.• Rebranding and refresh of content and design for websites, conferences and digital marketing campaigns increase traffic 150% on average.• Consistent communications, PR/social media campaigns (Twitter, Facebook, LinkedIn, Pinterest, Youtube) increase followers by 75% on average.• Strategic communications, fresh and consistent content and event strategies including live webinars and webcasts/demos-on-demand increase clients’ new business leads 125% on average.• E-commerce content strategies increase web traffic by 250% on average.
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Director Of MarketingStratasys Jun 2015 - Jan 2016Rehovot, IlProviding experience and direction for North American 3D printer manufacturer during post-merger and executive team transition. Coordinated communications, content and lead generation programs for regional and channel marketing initiatives:• Developed lead nurturing programs, social media, and PPC analytics with KPI metrics using salesforce.com and Marketo.• Implemented automated account based marketing for closed-loop pipeline growth.• Managed $250K quarterly demand budget and met consecutive quarterly lead goals with $18M sales pipeline generated. -
Vice President, MarketingRelyco Sales, Inc. Apr 2010 - Mar 2014Dover, Nh, Us• Revitalized marketing, sales enablement, content, demand generation, events, branding and new product development.• Programs surged revenues from $12M to $24M. Led new business plan development with new products for digital substrates and e-Payment software.• Developed and implemented e-commerce BtoB and BtoC strategy and platforms (Magento and Amazon).• Forged strategic relationships with key manufacturers and OEM's: Ricoh, Konica Minolta, Xerox, Kodak, HP, and others.• Implemented Salesforce.com CRM and Act-On automated marketing for measurable, closed-loop sales programs. Other digital marketing including SEO/PPC, PR & Social campaigns increased inbound leads 150% and doubled sales pipeline. -
Marketing And Demand Generation ConsultantDemandgen Communications May 2008 - Apr 2010Principal Owner of a Marketing Communications and Demand Generation Consultancy specializing in BtoB SaaS marketing communications, content, copy writing, e-commerce, branding, demand generation and business development services for technology start-ups. • Executed CRM and digital marketing automation platform implementations: Salesforce.com, Eloqua, Marketo, Hubspot, Act-On. Key Clients included: Radianse, Relyco, Zmags, Internoded, BBN, Ezenia, Weblayers, Cadec.• Rebranding and revitalized websites, conferences and digital marketing campaigns increased traffic 150% on average.• Consistent communications, PR/social media campaigns (Twitter, Facebook, LinkedIn, Youtube) increased followers by 75%.• Introduction of communications and event strategies, live webinars and webcasts/demos on demand increased new business leads 125% on average.• E-commerce strategies increased traffic by 250% on average.
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Vice President Of MarketingEcora Software 2006 - 2008• Revised corporate marketing strategy and business development programs, adding $37M to sales pipeline while implementing closed-loop demand generation, event, lead nurturing and branding programs, bringing ASP from $10K to $50K within first year. • Elevated lead output growth 300% within 12 months by implementing Salsforce.com CRM and Eloqua automated marketing programs. Acquired by Versata. -
Director Of MarketingVoyence, Inc. Sep 2005 - Aug 2006• Implemented successful demand generation sales pipeline through implementation of Salesforce.com and Eloqua CRM Lead-to Opportunity campaign tracking and measurement process while rebranding corporate identity, Channels Marketing and PR programs. • Revised sales enablement tools, customer success stories, web site, demos, events, seminars, Webinars and Tradeshows. Initiated SEO, PPC, social networking and event programs, increasing lead output 200% within the first three months. Acquired by EMC.
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Director Of Marketing CommunicationsEmpirix Jun 2004 - Sep 2005Billerica, Ma, Us• Responsible for re-branding the company and solutions. Implemented lead generation, event and public relations strategies resulting in 250+% increase in qualified leads per day.• 30% bookings increase over 2003 and increasing yearly revenues from $50-to $68 million. Winner of five major industry awards over 12 months.• New Web 2.0 Marcom programs were a key component to helping Empirix revenue grow at 3x the rate of the overall market for automated software quality tools (31.9 versus 11.2 percent). Results included Empirix’s Q2-2005 revenue being 50% ahead of Q2-‘03, posting 9,000+ new business leads with a 6% conversion rate and decreasing cost per lead 57% since 2003 – from $70 to $40. Web division acquired by Oracle. -
Director Of Marketing CommunicationsSmarts 2002 - 2004• Directed 8-person marketing team through implementation of demand generation and branding/awareness programs that helped grow pipeline and revenue from $30M to $80M within 2 years – led to acquisition by EMC.• Developed Named and Regional account demand generation campaigns -cycled through outsourced inside sales group. Demand Generation programs measured via SalesLogix to 30% of quarterly sales on average.• Developed and implemented strategic on-line presence including copy writing / marketing campaigns averaging 4% percent web registration success. Electronic and viral marketing campaigns increased site traffic 400 % within three months of implementation.
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Director Of Marketing CommunicationsAprisma Management Technologies 1999 - 2002• Strategic Demand generation played a major contributing role in bringing this software subsidiary of Cabletrom Systems from $10M to $65M in revenue in just 17 months – with eventual acquisition by Concord Communications & CA.• Leading a 4-member team and directing global CRM implementation of Salesforce.com, delivering a successful, closed-loop lead management process within 12 months.• Developed and implemented on-line presence and webinar as well as national and regional events. Web marketing campaigns increased site traffic 800 % within three months of implementation.• Senior Marketing Manager and copy writiter with former parent company, Cabletron Systems, from August, 1995 to 1999.
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MarketingCabletron Systems 1995 - 1999Us• Senior Marketing Manager and copy writer with former parent company, Cabletron Systems, from August, 1995 to 1999.
Ted Hebert Skills
Ted Hebert Education Details
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University Of Pittsburgh - Pittsburgh, PaMedia Communications - Cum Laude -
New Canaan High School
Frequently Asked Questions about Ted Hebert
What company does Ted Hebert work for?
Ted Hebert works for Globalsign
What is Ted Hebert's role at the current company?
Ted Hebert's current role is Digital Identity | Identity Authority| Authentication | Marketing | Branding | Sales Enablement | Content | Channel | Cloud Security.
What is Ted Hebert's email address?
Ted Hebert's email address is he****@****ast.net
What is Ted Hebert's direct phone number?
Ted Hebert's direct phone number is +195274*****
What schools did Ted Hebert attend?
Ted Hebert attended University Of Pittsburgh - Pittsburgh, Pa, New Canaan High School.
What skills is Ted Hebert known for?
Ted Hebert has skills like Lead Generation, Crm, Saas, B2b, Demand Generation, Marketing, Multi Channel Marketing, Strategy, New Business Development, Business Development, Public Relations, Start Ups.
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