Ted Jacobs Email & Phone Number

Plantation, Fl, Us

Led internal and external design teams responsible for the conception, development andexecution of multiple cruise ships tailored to a guest segmentation unique from that of existing cruise brands with the intent to disrupt the traditional sector. Through out-of-the box and innovative programming, design, product, service model, and overall guest and sailor experience, partnered with executive team members and other internal businesses to craft a compelling experience and story that will resonate with this new audience in a way only Virgin could.

Stamford, Ct, Us

Built and led global team responsible for the strategic positioning, creation, evolution, design and direction for Starwood’s three hundred and fifty luxury and design-driven hotels, including W, Le Méridien, St. Regis and The Luxury Collection brands. Portfolio represents the largest collection of luxury and lifestyle hotels in the world.Developed key brand initiatives and programs to be leveraged by Starwood's Asia Pacific, LatinAmerica, Europe and Middle East, and North America divisions.Leveraging internal architecture and design team, worked in both oversight and hands-oncapacities from pre-deal through all architectural phases with owner/developers, and externalpartner architects and interior design firms as with all integral PR and Marketing teams in everyaspect of the hotel's positioning, design and development for new builds, conversions andrenovations of all scales.Developed and fostered key relationships with external lifestyle-driven partners such as, chefs,musicians, artists, fashion designers, etc. critical to dimensionalizing each of the brand's corevalues, promise and passions at the hotel and through programming and other strategicchannels. Leveraged these collaborations post-opening via lifestyle-driven events and activationsto ensure hotel experience stays fresh and relevant.Partnered with internal business units such as Acquisitions and Development in pre-dealmeetings with potential owner/developers to communicate each brand’s unique marketpositioning, site, program and building feasibility.

San Francisco, California, Us

Principal, and one of fifteen Regional Design Leaders representing thirty-three Gensler officesworldwide. Primary area of focus on the creation and re-creation of a myriad of prototypicalcustomer/user-based experiences and environments. Typical project scope spanned the gamutfrom business and brand positioning and strategy, to the development of initial concept, exteriorand interior architecture, space planning and guest journey, custom product fixturing, productdesign, to the development of nomenclature and graphic communication systems and integratedmarketing campaigns.Project types include automotive, spa, hospitality, restaurant, quick service restaurant, cosmetics,entertainment, showrooms, as well as a broad spectrum of fashion and lifestyle-based retailexperience concepts. Led interdisciplinary teams made up of brand strategists, writers, architects,master-planners, interior, product and graphic designers in the development of small to largescaleprojects located throughout the US as well as Asia, Mexico, Latin America, Europe, theME, and India.

Seattle, Wa, Us

As the Global Creative Director, led large, multi-skilled group consisting of architects, interiordesigners, graphic designers, content and concept creators, to evolve and reinvent theStarbucks brand as it related to new retail store experiences and communications around theglobe. These initiatives included the creation of roasting, music, food, alcohol, whole bean, and co-working based store concepts.Projects included, but not limited to, the conceptual creation and development of all in-storecollateral, packaging, point-of-purchase displays, and Brand communications in conjunction withpartner advertising agencies. Responsible for leading the development of all programming, exterior and interior architecture, space planning, and materials and finishes, aspects of the guest experience directly with the in-house design team and via oversight of external design partners to bring concepts to fruition.Worked closely other critical business units such as Operations, Store Roll-out, Marketing,Merchandise, and field teams, to ensure holistic approach and quality to all initiatives. In addition,spearheaded the evolving, strategic direction of Brand and links to sub-Brands whileimplementing guardrails to ensure a consistent and quality message to consumers on aglobal level.

Beaverton, Or, Us

Led group composed of industrial designers, graphic designers, architects, writers, productmerchandisers, and in-house procurement responsible for bringing to life the Nike brand andassociated products, athletes and marketing initiatives via all customer touch-points.Team was responsible for all aspects in the creation of environments (internal and external) forNikeTowns in Honolulu, Seattle, Portland, San Francisco, Los Angeles, Orange County, LasVegas, Denver, Atlanta, Chicago, Miami, and New York. Developed international NikeTowns suchas NikeTown Berlin and London as well as NikeStores Melbourne and Toronto.In addition, team was responsible for everything from brand communications to the creation of 3ddisplay and graphics, to product integration, furniture, lighting, interior architecture, multimedia,interactive installations, etc.

Areas of design included, development of corporate collateral, logos, business systems,brochures, posters, food, wine, soft drink, software and hardware packaging.