Conceives and implements tailored digital media advertising campaigns for stateand federal election campaigns.Leverages in-depth knowledge of parliamentary/legislative processes to createtailored advocacy campaigns that target specific government decision-makerswith portfolio responsibility over client interestsDraws on rich experience as a Ministerial speechwriter and opinion journalist tocraft powerful arguments on media platforms that advance client politicalcommunications and advocacy strategiesAreas of Expertise: * Legislative and Regulatory Strategy; * Media Relations Strategy; * Crisis Communications/Reputation Management; * Stakeholder Relations; * Wordsmithing - Speechwriting, Op-Ed, Government Reports and Submissions; * Spokespersonship; * Media Training; * Political Campaign Strategy Development and Implementation; and * Corporate Public Affairs Campaign Strategy Development and Implementation

Played central role in successful media/political strategy that convinced federal government to restore $4.6 billion in funding for Catholic school systemsConceived and produced $35,000 social media advertising campaign that dominated the media cycle at critical point in negotiations over Turnbull government school-funding policyCrafted advocacy strategies that proved key to defeating adverse legislation in Victorian ParliamentFormulated crisis communications strategies that effectively defused reputational damage from controversial policy and political issuesImplemented stakeholder relations strategies that minimised reputational harm caused by policy decisions deemed controversial by local communities

Drafted speeches on portfolio and political issues that that were widely acclaimed for their eloquenceServed as primary adviser on policy reforms for politically sensitive programs worth $1.3billion in Commonwealth spendingManaged multiple teams of senior public servants on multi-million-dollar programs in three distinct portfolio areas, ensuring on-schedule delivery of politically sensitive reformsImplemented stakeholder relations strategies that utilised diplomacy and crisis communications skills to minimise Minister's exposure during difficult environment of severe budgetary constraintAdvised on legislative strategies that advanced political agendas in parliamentary debate, providing strategic and tactical counsel to stay abreast of fast-moving political developments