Analytics Consultant
CurrentProvide SAS Viya analytics of email market research campaign data using predictive modeling to determine customers most likely to purchase. Prepare and deliver analytic presentations to customer’s executives to assist improved decision making.• Implement models for imputing missing race and ethnicity in government databases.• Develop Snowflake, SQL, and SAS software to compare the market performance of customers receiving email campaigns compared to control groups.• Develop Snowflake, SQL, and SAS software to compare the market performance of customers receiving email campaigns compared to control groups.