• Represented PepsiCo portfolio (Frito Lay, Quaker, Tropicana, Gatorade, Naked Juice, IZZE, and Sabra) brands• Led, managed, and executed successful completion of Las Vegas, NV (2024) and Phoenix, AZ (2023) Super Bowl market activations (Grocery, Casinos, Hotels, and Stadium) • Responsible for delivering annual growth plan targets, trade spend, and achieving division key performance • Identified new business development opportunities within territory • On-going analysis and review of business trends to identify gaps in plan and execution • Conducted regular buyer calls to identify customer needs/priorities, and create fact-based selling presentations• Proactively built high-quality relationships at all levels – senior leadership, sales, marketing, procurement, finance, and operations within the distributor/customer. Owned the relationship with large key customers

• Led, communicated, and supervised deployment of SalesHub+ conversion of Frontline sales iPhone applications to provide efficiencies to customer ordering processes • Conducted and managed onsite deployment assignments for Leadership - Critical Path software and hardware conversion to multiple cities - Dallas, Houston, El Paso, Flagstaff, and Phoenix zones • Oversaw four onsite workstations for handheld, iPhone, printer, GEOTAB conversion to 500+ frontline sales representatives to increase daily productivity and efficiency to maximize sales performance • Identification and scheduling of project deliverables, milestones, and required tasks with zone leadership

• Led, motivated, and developed a team of 15+ sales representatives to increase productivity and sales• Responsible for 24 large format grocery stores generating 15 million annually• Conducted work- withs/ route rides with frontline employees to develop their selling and customer service skills• Work in partnership with customers to proactively understand business needs and develop strong relationships• Collaborated with cross-functional team members to ensure orders are submitted, delivered and merchandised according to plan• Activated local and national marketplace initiatives and promotions to build brand development and maximize brand performance• Set productivity and service targets and ensure proper resource allocation between accounts• Planned, organized, and executed multiple tours for senior Frito-Lay executives, including the CEO, RVPs, SVPs, MMDs, and customer VIPs• Merchandised, managed, and executed a National Frito-Lay training video - Merchandising with Excellence for the organization