Ted Mcgrath Email & Phone Number

New York City Metropolitan Area

For over twenty years I’ve operated an award-winning freelance practice, working in roles of all types of durations and scopes, across creative direction, design, experiential design, video and animation, and illustration. Select clients of note include: The New York Times, New York Magazine, Bloomberg, TIME, Vanity Fair, Art Forum, GQ, Marie Claire, Bon Appetit, JWT, Serrino-Coyne, Mustache, BBDO, Men’s Health, Runner’s World, Spin, Nylon, The Observer, and Food Network to name a few.Currently accepting new projects on a very limited basis.

New York City Metropolitan Area

At Yahoo I’ve served as Creative and Operations Director for 2 different branches of thecompany. In 2022, as the creative and ops lead for the new Yahoo News Visuals team,I managed a new cross-functional team of ~20 FTEs and contractors, comprised of artdirectors, photo editors, web developers, animators, data artists, photographers, illustrators,designers, and project managers. My team and I refreshed the visual aesthetic for theYahoo News brand and created a corresponding interactive style guide, as well as arobust program to optimize and scale adoption of the brand system across all Yahoo Newschannels. We also established and implemented streamlined processes, workflows, andtooling to improve creative team execution and delivery, including but not limited to file andasset management, design intent to production hand off, and delivery mechanisms. I alsooversaw the implementation of similar workstreams for effective adoption of the brand systemby marketing stakeholders and external agencies. We created award-winning interactivemicrosites end-to-end, and executed a total overhaul of the brand’s video and social mediachannels to dramatic growth. I also collaborated with Commerce leads on B2B and shoppinginitiatives with similar success, and collaborated with Product on new UI/UX widgets as partof homepage refresh efforts. Additionally, my team and I led the company’s first meaningfulforays into generative AI, and fielded hundreds of daily art requests weekly in service ofYahoo’s 1P content.

New York, United States

At Yahoo Ryot Studios, I managed a team of ~20 FTE and contract art directors, 3D and 2D animators, technical designers, web developers, project managers, and producers. Together, we created virtual sets and environments for broadcast on their Sports, News, and Entertainment brands; interactive AR and web experiences for 1P & 3P content; 2D and 3D graphics packages to support video and social content across the entire Yahoo ecosystem; and finally, at one point, a holographic fashion show of ~30 models in partnership with NYFW Spring ‘22.

Greater New York City Area

As the Design Director at Thrillist, I was responsible for overseeing and guiding the overall visual aesthetic of the brand and site, leading a team of staff and freelance motion designers, illustrators, and photographers. I directed all visual content for the both the editorial site and video channels; directed and designed motion graphics and video assets and managed the integration and implementation of these assets; interfaced with other department heads and 3rd party sponsors and agencies to ensure the visual integrity of the brand; collaborated with Audience Development heads on brand strategy; and collaborated on events planning and experiential design.

Greater New York City Area

As an Art Director at Comedy Central I was responsible for concepting overall campaign strategy with the On-Air and Social/Digital teams. I also art directed and designed key art for out-of-home and digital spaces, directed photo shoots, and worked closely with writers and designers to ensure a seamless and holistic integration into each show's overall promo cycle aesthetic.

Greater New York City Area

At MTV I was responsible for directing on-air and social promo spots, and art directing off-air campaigns for various television shows and networks. Additionally, I was responsible for directing and designing logos, end pages, and interstitial typography, on and off-air animations and bumpers, contributing input and direction to social media campaigns, and directing gallery and unit photography.

Greater New York City Area

At People, I managed the production of their special issues and “bookazines” as part of a small team dedicated solely to those publications. In addition to designing layouts, collages, and art assets, my role included liaising between the photo, art, copy, and fact checking departments regarding photographs, editorial content, and delivery schedules; setting up and managing issue maps; overseeing photoretouching; and shipping and proofing finalized layouts and bluelines. 02.15–08.15

While working at J Crew Brand Creative, I designed layouts and executed production tasks for their print catalog. My responsibilities included layout design, prepping files for press and photoretouching.

Classes taught: Introduction to Illustration and Design, Illustration 1 & 2, Illustration Concepts, Illustration Sketchbook

Classes taught: Illustration Methods & Media 1 & 2

Bfa, Design And Visual Communications, General

While at Pratt I studied design, illustration, and art direction as part of Pratt’s comprehensive Communications Design program. I.

Education record