Ted Reyes Email & Phone Number

APM (a joint venture of Sony Music Publishing and Universal Music Publishing) is the leading provider of original production music to the entertainment, advertising, and corporate industries.Oversees and produces editorial content and events for APM Music and APM’s Indie Artist Platform.Spearheads the company’s digital collectibles initiative and editorial audio content (podcasts).Manages website content and dissemination across the entire web experience via a headless CMS platform (Contentful), working cross-functionally across departments to deliver relevant content to end-users based on market verticals, personas, and/or place in the user journey, maintaining a balance between evergreen content and trending topics.Designs and builds web experiences for brand campaigns and marketing initiativesWorks closely with the Marketing team to conceptualize, draft, execute, and maintain SEO-friendly digital content with our primary audiences in mind.Plans and implements day-to-day management of SEO strategy; performs audits of key SEO factors, including content, backlinks, and internal links; improves domain authority; works closely with the Tech team to maintain site standards.Works collaboratively with Product and UI/UX lead to enhance website features and workflowsImplements keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc.Uses web analytic data to expand content important to our audiences to prioritize the most highly visited content and remove/archive unused or outdated content.Monitors the competitive landscape and translates into web enhancements, recommendations on new web marketing technologies, and trends in the marketplaceDrives overall website performance as measured by conversions, user retention, and new user acquisitionMakes data-driven recommendations based on web analytics and KPIs to deliver a personalized (vs. one-size-fits-all), user-centric experience.

APM (a joint venture of Sony Music Publishing and Universal Music Publishing) is the leading provider of original production music to the entertainment, advertising, and corporate industries.Manages website content and dissemination across the entire web experience via a headless CMS platform (Contentful), working cross-functionally across departments to deliver relevant content to end-users based on market verticals, personas, and/or place in the user journey, maintaining a balance between evergreen content and trending topics.Designs and builds web experiences for brand campaigns and marketing initiativesWorks closely with the Marketing team to conceptualize, draft, execute, and maintain SEO-friendly digital content with our primary audiences in mind.Plans and implements day-to-day management of SEO strategy; performs audits of key SEO factors, including content, backlinks, and internal links; improves domain authority; works closely with the Tech team to maintain site standards.Works collaboratively with Product and UI/UX lead to enhance website features and workflowsImplements keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc.Uses web analytic data to expand content important to our audiences to prioritize the most highly visited content and remove/archive unused or outdated content.Monitors the competitive landscape and translates into web enhancements, recommendations on new web marketing technologies, and trends in the marketplaceDrives overall website performance as measured by conversions, user retention, and new user acquisitionMakes data-driven recommendations based on web analytics and KPIs to deliver a personalized (vs. one-size-fits-all), user-centric experience.

New York, Us

Successfully managed and launched the Fall 2022 Starbucks Digital Marketing Campaign - Starbucks Pumpkin Portal to Fall gameWorked closely with internal and external creative teams to facilitate creative content deliveries and communicate feedback from stakeholders and clientsPartnered with product, marketing, creative, development, tech, analytics, and other internal and external teams to identify roadblocks and come up with solutionsCreated and managed campaign presentations for stakeholders, vendors, agencies, and internal teamsManaged requests for entire lifespan of the campaign from ideation to launch to post launch QAOrganized internal and external communications, schedules, and processesDeveloped and nurtured good working relationships with external and internal cross-teams to ensure timely deliveries and smooth communications

New York, New York , Us

Promoted in March 2018 to oversee all ViacomCBS Adult BrandsLed three teams: Website Content Programming, Video and Audio Content Production, and Live Events/Integrated Marketing for all ViacomCBS streaming adult brands such as MTV, Comedy Central, Paramount Network, Paramount+, BET, BET +, VH1, CMT, TV Land, and Logo TV.Managed Website Content using Custom and Commercial Content Management Systems, including Adobe AEM, WordPress, Drupal, and ARC.Optimized video specs and metadata for digital streaming platforms.Produced audio content for The Daily Show with Trevor Noah podcast, MTV News Alexa News Briefings, Love and Hip Hop Podcast.Spearheaded digital and social marketing campaigns from ideation to execution using various tools such as Braze, Urban Airship, etc.Oversaw the digital production, integrated marketing, and editorial programming of ViacomCBS live events such as The MTV Video Music Awards, BET Hip Hop Awards, and. CMT Awards.Created post-production workflows to ensure proper distribution of deliverables to owned-and-operated platforms and external channels.Generated and managed metrics measuring SEO, traffic, streams, and engagement for both owned-and-operated websites, apps, and social media platforms using Adobe Analytics, Google Analytics, Sprout Social, Facebook Insights, etc.

New York, Ny, Us

Promoted to Director from Senior Producer in 2017 and added MTV to my portfolio.Led a team in producing digital video content to support MTV and VH1's top shows.Oversaw production budgets, schedules, and hiring of union or non-union crew.Programmed original series and library content on MTV and VH1 streaming websites and apps using various content management systems (CMS) such as WordPress, Adobe AEM, Drupal, and Joomla.Worked closely with the Viacom Global Entertainment Group product and tech teams in developing MTV and VH1 apps on mobile and OTT devices.Launched MTV and VH1 streaming apps for Roku, Xbox One, Amazon Fire, and Apple TVOS.Produced articles and videos for VH1 Blog and MTV Music.

New York, Ny, Us

Promoted to Senior Producer from Producer in 2015.Led a team of video content producers in creating compelling videos for VH1 owned and operated platforms and social media platforms such as Facebook, Instagram, Snapchat, Tumblr.Created and managed production budgets and schedules.Managed pre-production, production, and post-production operations, including crewing union and non-union above and below the line personnel.Implemented multi-platform content strategies across all VH1 apps and sites with a firm understanding of data analytics from SEO to site traffic to streaming data via Google Analytics, Adobe Analytics, Social Media metrics, and Nielsen.

New York, Ny, Us

Created digital video content for VH1.com and VH1 apps.Wrote and produced editorial pieces and videos to support VH1 original shows.Produced livestreams and news specials.Managed the Facebook, Twitter, Instagram, and YouTube accounts of the network's biggest shows, such as the Love and Hip Hop franchise, Basketball Wives, Mob Wives, etc.Produced memes and viral content.

New York, Ny, Us

Wrote editorial content to support original TV Land shows and nostalgia programs. Produced and edited video content for digital platforms. Optimized video and metadata for TV Land digital platforms.Programmed video and editorial content on TVLand website using a custom Content Management System.Transcoded video content for digital multi-platform deliveries.

Business/Corporate Communications

Bachelor'S Degree, Legal Management