Membership & Development Specialist
Virginia Aquarium & Marine Science Center
717 General Booth Boulevard, Virginia Beach, Va 23451
Direct the day to day operations of a 34,000+ person membership program and supervision of member services staff and volunteers.Responsibilities include budget and financial management of membership budget that falls under the City of Virginia Beach; program development including concept, business, marketing, staffing and evaluation planning; portfolio management of over 10,000 households; prospecting and securing donations for philanthropic memberships, corporate partnerships, and animal adoption program.Results from 08/2011 to 07/2014: Increased sales - membership revenue increased 90% to nearly $1 million; Increased renewals - renewal rate jumped 10%; Increased visitation rates - member visitation went up 13%; Better customer mobilization - past six member events sold out; Increased customer service rating - overall member experience rated at 91% as excellent or very good; Increased donations - higher response rates to direct mailing, charitable gift asks and additional donation requests.