Director Of Content And Broadcast
Chicago, Illinois, Us
Management:• Oversaw diverse team of nine full-time content producers, as well as a wide network of local and national freelance video, photo, and social creators.• Guided club digital content strategy across organic social media channels, web site, and mobile app by crafting annual roadmaps and establishing monthly reporting processes.• Fostered growth of club’s social following by more than double (119%) while earning 125 million+ video views.• Managed $1.2 million marketing budget.• Restructured department operations to maximize communication, collaboration, balance, and quality content output. • Increased weekly average video output from 12 to 20 in 2023, while simultaneously establishing rotation program aimed at maintaining employee well-being.• Led content partnerships with brands like Adidas, Allstate, AT&T, Buick GMC, Heineken, Keurig Dr. Pepper, Motorola, and more. Generated $9 million+ in post valuation.• Promoted five times since starting as Digital Media Coordinator in 2015.Production:• Served as producer among organization’s Emmy-winning video team. • Wrote creative briefs, organized on-location shoots, and conducted hundreds of interviews with staff, players, and persons of interest.• Produced and edited thousands of pieces of written copy including press releases, feature stories, social media copy, instructional and technical guides, and marketing materials.• Crafted copy for all club social media channels as community manager from 2016-2021.• Oversaw development and maintenance of club’s owned digital properties: www.ChicagoFireFC.com and the Chicago Fire FC Mobile App.• Led successful platform migrations for both www.ChicagoFireFC.com and the Chicago Fire FC Mobile App to new providers. • Team photographer from 2017-2019. Captured thousands of photos used on club’s and players’ social media channels. Published in Chicago Tribune and Chicago Sun-Times.