Lead digital strategy development for U.S. Men’s National Team, including:• Platform strategies for @USMNT social handles• The establishment of broad key objectives for content performance• Evaluating considerations for budget and timing of content capture and deliveryGuide ideation and conceptualization efforts:• Lead brainstorm efforts for MNT-related video and creative content• Build content briefs for vetted ideasBuild media plan and strategy:• Determine content distribution plan for O&O platforms • Establish content KPIs and benchmarks• Manage content development and publishing calendar Serve as pre-production liaison with with players and coaches:• Establish narratives and storylines around which to build USSF content initiatives• Secure player access for filming and photography, working through timing and availability logistics with sporting staff

Each summer, I lead a group of high school journalists from around the Midwest through a week full of introductory sports reporting and digital media exercises as part of the Media Now high school journalism workshops at the University of Missouri-Columbia and at Drake University.

Management:• Oversaw diverse team of nine full-time content producers, as well as a wide network of local and national freelance video, photo, and social creators.• Guided club digital content strategy across organic social media channels, web site, and mobile app by crafting annual roadmaps and establishing monthly reporting processes.• Fostered growth of club’s social following by more than double (119%) while earning 125 million+ video views.• Managed $1.2 million marketing budget.• Restructured department operations to maximize communication, collaboration, balance, and quality content output. • Increased weekly average video output from 12 to 20 in 2023, while simultaneously establishing rotation program aimed at maintaining employee well-being.• Led content partnerships with brands like Adidas, Allstate, AT&T, Buick GMC, Heineken, Keurig Dr. Pepper, Motorola, and more. Generated $9 million+ in post valuation.• Promoted five times since starting as Digital Media Coordinator in 2015.Production:• Served as producer among organization’s Emmy-winning video team. • Wrote creative briefs, organized on-location shoots, and conducted hundreds of interviews with staff, players, and persons of interest.• Produced and edited thousands of pieces of written copy including press releases, feature stories, social media copy, instructional and technical guides, and marketing materials.• Crafted copy for all club social media channels as community manager from 2016-2021.• Oversaw development and maintenance of club’s owned digital properties: www.ChicagoFireFC.com and the Chicago Fire FC Mobile App.• Led successful platform migrations for both www.ChicagoFireFC.com and the Chicago Fire FC Mobile App to new providers. • Team photographer from 2017-2019. Captured thousands of photos used on club’s and players’ social media channels. Published in Chicago Tribune and Chicago Sun-Times.

• Oversee development and maintenance of Club's owned digital properties: ChicagoFireFC.com and the Chicago Fire FC Mobile App.• Produce written content consisting of first team feature stories, match previews, Q&As, partner promotions, etc.• Strategize and publish content to Club's social media channels.• Supervise Club's photo tagging, archiving, and player distribution process via Photoshelter, Socialie, and Dropbox integrations.• Manage relationships with freelance content producers.

• Produce written content consisting of first team feature stories, match previews, club and partner promotions, etc. for use on club digital channels.• Generate content and oversee growth of club social media content including Twitter, Facebook, Instagram, Snapchat, and YouTube.• Photograph first team training sessions and club events. Images published in the Chicago Tribune, on club web site, and on club and player social media accounts.• Manage and maintain club's photo archive and distribution process to players and staff with platforms including Photoshelter, Socialie, and Dropbox.• Conduct on-camera interviews with Chicago Fire players and coaching staff for both in-house content and for use on match broadcasts.• Manage day-to-day updates of www.ChicagoFireFC.com and oversee it's digital advertising assets.• Strategize and execute digital and social activations for the club’s corporate partners.• Assist with the idea generation and production of club video projects. • Support club communications and marketing efforts.• Promoted from Coordinator to Senior Coordinator in Dec. 2017

• Manage day-to-day back end updates of Chicago-Fire.com.• Produce in-house written content consisting of first team feature stories, match previews, club and partner promotions, etc.• Conduct on-camera interviews with Chicago Fire players and coaching staff for both in-house content use and for the club's broadcast partners.• Coordinate the integration of digital and social objectives from the club's corporate partnerships.• Assist with the idea generation and production of club video projects. • Analyze and track impressions garnered by Chicago Fire digital content across all platforms.• Support club communications and marketing efforts.

• Instructed in Major League Soccer's highly successful methods of group, corporate, packaged, and season ticket sales.• Engaged with fan bases in Orlando, Vancouver, Houston, Philadelphia, Chicago, and Los Angeles• Average 100+ outbound calls every day to prospect new sales for the league

Charged with documenting and transcribing daily and post-game press sessions with the New England Patriots, assisting with credential distribution among the national media in attendance, and handling media inquiries in the week leading up to game day at the Super Bowl media center as well as on game day in the press box and post-game media center.

• Designed and produced portions of the team’s weekly game release, including player bios, scoring summaries, and drive charts.• Facilitated interviews between players and members of the local and national media after practices and on game days.• Supervised weekly conference calls between opposing head coaches and players with local media.• Oversaw team practices and enforced team policies regarding media access.• Compiled news clips related to the team every morning and distributed them to the organization.• Monitored local sports radio shows and took notes that were sent to the team’s Head Coach and General Manager.• Transcribed interviews and press conferences with the team’s coaches, players, and front office staff.• Assisted in managing the distribution of press releases and interview transcriptions through the team’s media web site.• Stayed with team's communication staff upon completion of internship as game day and special events assistant through Spring of 2013.

Charged with documenting and transcribing daily and post-game press sessions with the Pittsburgh Steelers, assisting with credential distribution among the national media in attendance, and handling media inquiries in the week leading up to game day at the Super Bowl media center as well as on game day in the press box and post-game media center.

As a student assistant in the University of Missouri's Athletic Media Relations department, I worked with the University's football, soccer, men's basketball, and softball teams. My duties included writing athlete features included in game day programs and on the athletic web site, assisting in statistic production, handling media inquiries, and general game day operations. In August 2009, I was promoted to the direct media contact for the women's soccer team, and I dealt directly with the media and produced game notes, game previews/recaps, and acted as the link between the team and the media.

As an intern, my duties were to promote the State Farm Arch Rivalry Game between the Universities of Missouri and Illinois in the St. Louis area and in Columbia, Missouri. Specifically, I maintained the events Twitter page, designed promotional material, participated in grassroots marketing efforts, and oversaw game day promotions