Ted Benedict Lee Email & Phone Number

Taguig, Ncr, Ph

- Managed the end-to-end process of market research studies through large-scale surveys across multiple Delivery Hero brands designed to capture evolving market trends and user preferences providing valuable insights to help inform product strategy and feature roadmap- Executed four waves of market research analysis, specifically focused on identifying gaps between Delivery Hero brands and key competitors within the core ordering journeys food delivery and Quick Commerce product lines- Collaborated with local and regional business teams to contextualize survey data and share actionable product insights. This facilitated informed decision-making and proactive adjustments to meet market needs- Deep dive and consolidate insights to identify focus areas for improvement, collaborate closely with cross-functional teams to ensure market relevance of the feature roadmap, and tracking progress by measuring the impact on product competitiveness

- Synthesize insights to identify focus areas, gaining a comprehensive understanding of critical issues to shape strategic priorities and discover new opportunities as a driver to stay ahead of our competitors- Facilitate cohesive communication plans within cross-functional teams, ensuring that insights and research are effectively shared and integrated fostering a collaborative and informed product development process.

- Coordinated local market insights to regional and central tech teams, and empower the local business stakeholders to make product decisions by serving as point person for Shopping, Discovery, and Marketing squads.- Prioritize product roadmaps, ensure smooth localization of feature rollouts, monitor feature performance, support end-to-end testing, and troubleshoot platform bugs to optimize Philippine business growth and scale.

Taguig, National Capital Region, Philippines

- Managed the product discovery and backlog, conducted user research, and lead the product design for the Amortizing Loan Platforms and Customer Onboarding, as well as, internal tools for the Application Processing Team.- Create the customer journey and design of the new Revolving Credit Line product, which provides at least 10,000 MSMEs to access up to PHP 5M funds within a 6mo period.Worked on the redesign of the Leads Onboarding process to optimize data collection and reduce processing time by 20%.

Ncr - National Capital Region, Philippines

- Responsible for the interaction design and product experience of GCash features: working closely with user research, business units and tech teams in creating user flows and wireframes, running design thinking workshops, and ensuring the timely deployment and accurate development of features. Served as domain lead for the following business units: → Money Transfers: Peer-to-Peer Send Money, Bank Transfers, Cash In and Cash Out Services → Financial Services: GCredit (a revolving credit line), GSave (a savings account), Insurance Marketplace → Customer Engagement: GCash App Revamp, GCash Forest, Buy Load Improvement, Transaction History Revamp, Zendesk Help Center- Collaborated closely with Alipay’s global team of designers and developers to rapidly improve UX design of GCash and incorporate learnings from their other e-wallet ventures, while at the same time adjusting for local context.- Spearheaded the improvement of customer expectation management by doing a clean-up of error handling scenarios and messages, and creating a framework for downtime management of GCash services.- Working with Alipay developers, launched GCash Forest, a localized version of Alipay Ant Forest, and looked after the content strategy, branding and feature rollouts. In its first year, achieved over 4 million users in the platform.- Worked on GCash on Facebook messenger by creating a seamless chatbot experience mirroring core use cases.- Lead the design development: conducting design workshops, running user tests, QA and release, of the GCash Christmas Campaigns, a mini-platform where participate in a raffle by transacting with hero use cases: → Merry GCash (2020): Achieved over 1M+ joiners, increasing new customer by 16% and improving key use case traffic by an average of 143% → GCash Shake’s Up Christmas (2018) Increased daily app log ins by 73% and newly registered users by 155%.

Greater New York City Area

Conducted a user experience and user interface audit on the existing Inpensa software, a business value management and planning software, by reviewing overall usability and end-user experiences. • Ran user interviews with current clients to understand how they use the software and understand their experiences with the software.• Created a prototype with a redesigned user interface. • Provided a style guide and recommended next steps for a streamlined redesign to improve overall visuals and usability.

Greater New York City Area

General Assembly’s User Experience Design Immersive (UXDI) is a 10-week long full-time training program tailored to prepare students to think like designers and approach problems creatively in order to design the next generation of mobile, web applications and digital products. Students produce five class projects covering user research, rapid prototyping, user testing, design iteration, information architecture, among others.

14Th Floor, Net Cube Tower, 30Th Cor. 3Rd Ave, Bgc, Taguig

- Handled the branding, art direction and social media of the restaurant; worked closely with the US corporate office to ensure a successful introduction and localization of the restaurant concept. - Part of the opening team to undergo hands-on training Gen KBBQ head office in Ceritos, California to learn the different restaurant functions to help train and open the local store.

Responded to all customer queries and resolved customer complaints; worked closely with Operations Team to ensure customers have a smooth and seamless experience with BeautyMNL.

Created various collaterals for BeautyMNL: online magazine articles, carousel banners, social media ads, and daily email newsletters. Helped in brainstorming future campaigns and ways to help the business grow.

Salon to Go: Managed the development of the BeautyMNL online beauty booking engine, recruited makeup artists to be part of the team, and managed the daily operations and bookings.

Deal Grocer: Responsible for managing accounts and acquiring new merchant partners for Deal Grocer’s dining category.

User Experience Design Immersive Program, User Experience Design

General Assembly’s User Experience Design Immersive (UXDI) is a 10-week long full-time training program dedicated to prepare students.

Bachelor Of Science (Bs), Management

Minor in International Business

Junior Term Abroad For The Fall Semester, International Business